Brands our team has consulted & worked with

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Top Reasons why Entrepreneurs are taking up this course

  • With explosive growth of internet in India, Digital is no more a choice but an essential part of every marketing strategy
  • Build a strong online brand presence
  • Acquire customers with powerful targeted campaigns
  • DigiGrad & Social Beat has consulted 5000+ working professionals
  • 6thJune: 11 am to 1.30 pm
  • 7thJune: 11 am to 1.30 pm
  • 13thJune: 11 am to 1.30 pm
  • 14thJune: 11 am to 1.30 pm
  • 20thJune: 11 am to 1.30 pm
  • 21stJune: 11 am to 1.30 pm

What you’ll Learn?

Offer Ends in


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  • Overview of the digital media landscape in India
  • The Digital Media Mix – Overview of the possibilities and opportunities in digital
  • Why you need a mix of Paid, Owned and Earned Media (P.O.E.M.)
  • Benefits of digital media for brands and marketers
  • Websites Vs microsites vs landing pages vs apps
  • Building a great user experience
  • Recap of Key digital media terminology
Assignment
  • Basics of Social Media Marketing & Key success factors
  • Best Practices for content on Facebook, Linkedin, Instagram, TikTok
  • Video Marketing and how can brands leverage it
  • Video Marketing & Advertising on YouTube, Facebook, TikTok
  • Advertising on OTT platforms like Hotstar, Voot, Sony Liv
  • Best practices & trends for various businesses
  • Online Reputation Management, Monitoring consumer feedback and sentiment
Group Activity
  • Role of SEO in digital – Why it is important
  • Why content marketing is critical to your SEO
  • The long-term impact of content marketing
  • What content to create - analyzing audience needs
  • Content formats and types that work well
  • SEO & Content Marketing Case Studies
  • Performance Marketing for Businesses
  • How online advertising works
  • Introduction to various Performance Marketing platforms
  • Dive into each platform & key insights
  • Possibilities and Opportunities for Businesses
  • KRAs to measure campaign success
  • Latest Trends to leverage
  • The importance of good measurement for marketing success
  • Digital Measurement FUndamentals
  • Introduction to the concept of attribution
  • KPIs to measure across platforms for various marketing objectives
  • Overview of Google Analytics
  • Overview of Google Search Console
  • Measurement tools across social media platforms
Final Cumulative Exam

Testimonials

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    As a novice in the Digital Advertising field, I saw an opportunity in this lockdown to gain some knowledge. I found a very good Institute-Digigrad. Digigrad perfectly stresses on the various Digital Channels. Their course is thoughtfully designed for beginners as well as professionals who are upgrading their skills.

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    Shantanu Mohile

    15 year of Experience in Print Advertising Alumnus, Digital Ads Master Program

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    The course on Digital Advertising was extremely informative and interactive. It is a great value addition for anyone looking to make a career in digital. All the trainers were experts in what they taught and were very approachable. Looking forward to exploring more courses with DigiGrad.

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    Lakshmi Venugopal

    Investment Professional Alum, Digital Ads Master Program

About Digigrad

Want to know how Digital Marketing can help Entrepreneurs and Business Owners and why Digital Marketing is essential for Business Growth? Sign up for our Digital Marketing Training for Entrepreneurs and Business Owners and Learn how Digital Marketing drives Business Growth from the top experts and leading innovators in the industry. This course gives special emphasis on leveraging the Digital landscape and it’s opportunities, social media marketing for businesses, SEO & Content Marketing and business growth with performance marketing and maximizing ROI for Business and owners and Entrepreneurs that want to grow their business digitally.