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Programmatic AdvertisingMaster Program

Learn to be an expert in Progrmattic advertising from one of India's largest digital marketing agencies and certified trainers

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  • Upcoming Batch

    3rd April

  • Duration

    1 months

  • Fees (INR)


  • Program Format


Course Highlights

  • 20 hours Live Online Classes & 20 hours projects
  • Live Industry Projects & Practical Case Studies
  • Training and mentorship by certified industry expert
  • Lifetime access to class videos and study materials

Course Structure

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  • Principles of Marketing
  • New rules of branding & customer journey
  • Strategic Thinking: Pillars of Brand Marketing & Direct Marketing
  • Defining Consumer Persona, Segmentation & Targeting
  • Analysis of Marketing Campaigns
  • Art & Creativity in Marketing
  • Introduction to Digital Marketing & Latest Trends
    • Overview of Social Media Marketing, SEO, Content Marketing, Digital Advertising and Web UX
    • Case Studies around the integrated marketing approach on digital
  • Starting the digital journey: Building the initial roadmap for a brand online
  • Understanding the Social Media Platforms
    • Facebook, Twitter, Linkedin, Intagram, YouTube, Snapchat, Pinterest and TikTok
  • Deepdive into the key platforms & Best Practices
    • Facebook, Twitter, Linkedin, Intagram, YouTube, Snapchat, Pinterest and TikTok
    • Live Brand Case Studies discussion
  • Assignments & Live Case Study Presentation & Discussion
  • The 3 Vs of new age marketing:
    • Video, Voice & Vernacular
    • Marketing to Bharat
  • Tools for Content Creation & Hacks
  • Email Marketing
  • Influencer Marketing
  • Campaign Planning & Ideation
    • Psychology of social content & sharing
    • Crafting the perfect Social Media Strategy
  • Online Reputation Management
  • Assignment Presentations & Discussion
  • Module Test
  • Digital Advertising: Introduction
  • Facebook Advertising
  • Facebook Platform Advertising & Best Practices
  • Leveraging the power of Linkedin Advertising: Intro & Demo
  • Programmatic Advertising: Introduction to automation in digital advertising
  • Google Search Ads
  • Google Display Ads
    • Different Targeting & audiences on Google
  • Assignments & Case Studies
  • Youtube Advertising for brand building: World’s 2nd Largest Search Engine
  • Media Planning & Full Funnel Advertising
    • How to choose the different kinds of advertising channels for different use cases
  • Google Analytics: Introduction
    • Data driven approach to digital campaigns
  • Google Analytics: Part-2
  • Social Media Analytics & Success KPIs
  • Module Test
  • Module Case Presentation & Discussion
  • Search Engine Optimisation: One of the widely used terms in digital
  • How Search Engines work & Factors that impact Search Rankings
  • Content-driven approach to SEO:
    • Building the 10x Content Strategy
    • Driving organic traffic to your website for conversions
  • Content Writing 101
  • Top tools for SEO: Competitive Intelligence & Keyword Research
  • Developing Organic Strategy for brands
    • via Content growth hack
  • Onpage & Offpage SEO
  • Local & Youtube SEO
  • App Store Optimisation
  • Module Case Presentation & Discussion
  • Module Test
  • Final Online Test
  • Career & Entrepreneurship opportunities
  • Basics of Client-Agency communication
  • Profile & Resume Building
  • Managerial Skills Workshop
  • 4 week Mandatory Internship on Client Project
    • Project on one brand / vertical of choice
  • Interview Preparation
  • Placement Assistance
  • Career & Entrepreneurship opportunities
  • Basics of Client-Agency communication
  • Profile & Resume Building
  • Managerial Skills Workshop
  • 4 week Mandatory Internship on Client Project
    • Project on one brand / vertical of choice
  • Interview Preparation
  • Placement Assistance

Know your Trainer

  • Sundar

    Sundar Ramesh

    Associate Vice President - Paid Media & Analytics

    Rated 9.22 by learners across industries
    Impact Top 30 Under 30, 2021
    Google Black Belt Certified
    Woked with top brands including
    boAt, Khatabook, RummyCuture, Malabar Gold & Diamonds

Frequently Asked Questions

The total program duration for the Digital Marketing Master Program is 4 months.

The Digital Marketing Master Program covers Fundamentals of Digital Marketing, Marketing & Advertising, Social Media Marketing, Digital Advertising, Search Engine Optimization and Content Marketing.

You will be learning more than 40+ platforms and tools during the 4-months program. Some of them are Facebook, Instagram, Youtube, Linkedin, Twitter, Google Ads, Facebook Business Manager, Moz, Buzzsumo, Colombia, Yahoo, Taboola, Mailchimp, Hubspot, Ahrefs, Hootsuite, Buffer, SEMRush, LSIGraph, Canva, Animoto, Mojo, Followerwonk, IFTTT, Bitly and

Yes, you can choose for the Fast-track Program, instead of the normal track.

Yes, we provide 100% placement assistance. At the end of the 4-months program, you will be mentored and trained to build your digital profile, which will be listed on the DigiGrad Digital Experts Panel and rolled out to the 200+ corporates/clients/placement partners we work with to line up your interviews.

Only placement assistance guarantee is provided to help lineup the interviews for you. Once you reach the interview stage, a lot depends on the performance in the interviews itself which is at the discretion of the hiring managers of respective partner companies based on the performance.

The classes are conducted fully online, live through the zoom platform. You will also get access to the elearning dashboard where the recording of each session will be uploaded for your future access.

The course is not expensive when you compare the value-add from the program. You will get programs in the market from Rs 499 onwards also, but the quality of our program and the complete pedagogy is different. Social Beat is one of the top digital agencies in India working with 250+ top brands across India, this helps us train participants with the latest industry knowhow and the deep insights + best practices which is not possible in the other courses in the market. Also, a recognized PG certification from BML Munjal University, one of the top universities in India, is an added advantage for the students. During the 4-months course, you will get the chance to work on 10+ live case studies/ industry projects as part of the program which is not offered by any other digital training institutes in the country. A guaranteed internship at top companies and brands is another benefit towards the end of the course.

The next batch starts on 21st November.

We have limited the class size to 25 participants in order to provide ample focus on every individual to take advantage of the practical learning and the live demo sessions.

Almost 70% of the course is conducted through live demo/practical sessions backed by assignments and case studies. Only 30% of the program is theoretical.

The classes are conducted on every Sat & Sun in 2 slots: 11 am to 1.30 pm and 3 pm to 5.30 pm. You can choose your slot at the start of the batch based on your convenience and availability.

The minimum qualification for the Digital Marketing Master Program is a Bachelor’s degree (BTech/BBA/BA/Bcom and other qualification of the same value recognised by the Govt. of India.

The exams are conducted online. There are two kinds of assessments - the live cases studies / assignments which need to be submitted online and presented for discussion to the trainers in the provided slots. At the end of each module, there will be an online written module test, along with the final program test after all the 4 modules are completed.

You will be provided with a guaranteed internship at some of the top companies and brands we work with. You will be doing a 4 weeks mandatory internship on a client project on a brand/vertical of your choice.

On completion of this course, you will be receiving a Post Graduate certification and alumni status from BML Munjal University (BMU), one of the leading universities in India. Apart from that, you will be also be trained to complete the following certifications

  • Google Digital Unlocked
  • Google Search / Display / Analytics / Shopping / Video
  • Hubspot Content Marketing
  • SEMRush SEO Certification
  • Facebook Blueprint (only training is included; the cost of the Facebook Blueprint test registration will have to be borne by you as the cost is $199)

Practical learning is one of the key pillars of our digital marketing programs. ~70% of the course is conducted through live case studies, demo classes and practical sessions backed by assignments and case studies. At the end of every class, live case studies from top brands and practical assignments are allocated to you in your eLearning dashboard.

The potential digital marketing growth track spanning a period of 9-12 years can be the role of a Jr. Social Media Executive for a fresher and gradually progress to a Social Media Specialist -> Senior Digital Marketing Media Specialist -> Digital Marketing Manager Lead - Digital Marketing -> Senior Digital Marketing Manager -> Account Director -> General Manager -> Associate Vice President -> Executive Vice President and so on.
For working professionals, based on the number of years of work experience they come with, they will be able to join various roles in the track as part of the lateral placement / recruitment.

The Digital Marketing Master program is launched in joint collaboration by DigiGrad, BML Munjal University and Social Beat. DigiGrad is an EdTech startup focussed on digital marketing training and the brainchild of Suneil Chawla (IIM Ahmedabad alumnus & Cofounder of Social Beat), Vikas Chawla (LSE alumnus & Cofounder of Social Beat), and Abhishek Kumar (IIM Ahmedabad alumnus & Business Head of DigiGrad). Launched in 2019 with an aim to bridge the talent gap between the industry’s demand and supply for skilled digital marketing professionals. Founded in 2012, Social Beat is a Premier Google Partner and a member of Facebook India SME Council with 250+ marquee clients including Malabar Gold, Himalaya Pharma, Jaquar, Khata Book, Kangaroo Kids, Khadims, mFine, Swiggy and others. BML Munjal University (BMU) founded by the Hero Group and mentored by Imperial College London, is a not-for-profit initiative offering undergraduate and postgraduate courses. BMU has been chosen by ET Edge, an Economic Times initiative as one of the best education brands in 2020. Your trainers are well-acclaimed digital leaders and world-class professors with years of industry experience and knowledge in the field.


  • Over 5000+ Careers transformed
  • 250+ Placement Partners
  • 25% Average Salary Hike
  • 60% Highest Salary Hike

About DigiGrad

DigiGrad is a digital training initiative by Social Beat. Founded in 2012, Social Beat is one of India's fastest-growing independent digital marketing solutions companies, enabling businesses to build their brands and achieve business results via the digital medium.

Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai, Mumbai and Delhi. With focus verticals of retail, FMCG, consumer apps, real estate, BFSI, e-commerce and healthcare, Social Beat has 100+ marquee clients including Malabar Gold, Himalaya Pharma, Jaquar, Khata Book, Kangaroo Kids, Khadims, mFine, Swiggy, Klay Schools, Shop101, Chumbak, Assetz Property, Sundaram Mutual, Wonderchef, Forum Mall, Rummy Culture, Casagrand and, amongst many others