Digital Marketing Master Program

The Digital Marketing Master Program covers Fundamentals of Digital Marketing, Social Media Marketing, Digital Advertising, Search Engine Optimization and Content Marketing.

In the Advanced Digital Marketing Master Program, you will have the above modules in addition to modules on Programmatic Advertising, Website UI/UX and Managerial & Leadership Skills for Digital Management Career.

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You will be learning more than 40+ platforms and tools during the 3-months program. Some of them are Facebook, Instagram, Youtube, Linkedin, Twitter, Google Ads, Facebook Business Manager, Moz, Buzzsumo, Colombia, Yahoo, Taboola, Mailchimp, Hubspot, Ahrefs, Hootsuite, Buffer, SEMRush, LSIGraph, Canva, Animoto, Mojo, Followerwonk, IFTTT, Bitly and Influencer.in.

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Yes, you can choose for the Fast-track Program, instead of the normal track. This will enable you to finish the program in 6 weeks.

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The 6-months program listed on the website is an Advanced Digital Marketing Program with a total of 7 modules encapsulated within the full course, comprising of these modules: Fundamentals of Digital Marketing, Social Media Marketing, Digital Advertising, Search Engine Optimization & Content Marketing, Programmatic Advertising, Website UI/UX and Managerial & Leadership Skills for Digital Management Career.

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Yes, we provide 100% placement assistance. At the end of the 3-months program, you will be mentored and trained to build your digital profile, which will be listed on the DigiGrad Digital Experts Panel and rolled out to the 200+ corporates/clients/placement partners we work with to line up your interviews.

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Only placement assistance guarantee is provided to help lineup the interviews for you. Once you reach the interview stage, a lot depends on the performance in the interviews itself which is at the discretion of the hiring managers of respective partner companies based on the performance.

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The classes are conducted fully online, live through the zoom platform. You will also get access to the elearning dashboard where the recording of each session will be uploaded for your future access.

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The course is not expensive when you compare the value-add from the program. You will get programs in the market from Rs 499 onwards also, but the quality of our program and the complete pedagogy is different. Social Beat is one of the top digital agencies in India working with 250+ top brands across India and we are a Google & Facebook Premier Partner as well - this helps us train participants with the latest industry knowhow and the deep insights + best practices which is not possible in the other courses in the market. All sessions are conducted by senior leadership of Social Beat and during the 3-months course, you will get the chance to work on 8-10 live case studies/projects as part of the program which is not offered by any other digital training institutes in the country. An internship at Social Beat and it’s partner companies is another benefit towards the end of the course.

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The next set of batches start on August 29th, Sep 12th. Overall, we have 2 batches starting every month.

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We have limited the class size to 25 participants in order to provide ample focus on every individual to take advantage of the practical learning and the live demo sessions.

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Almost 70% of the course is conducted through live demo/practical sessions backed by assignments and case studies. Only 30% of the program is theoretical.

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The classes are conducted on every Sat & Sun in 2 slots: 11 am to 1.30 pm and 3 pm to 5.30 pm. You can choose your slot at the start of the batch based on your convenience and availability.

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We launch weekday batches from time to time based on the demand but the weekend batches are most popular among the participants of the program as most of the participants are either working professionals, entrepreneurs or college students who are free only during the weekends.

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The minimum qualification for the Digital Marketing Master Program and the Advanced Digital Master Program is a Bachelor’s degree (BTech/BBA/BA/Bcom and other qualification of the same value recognised by the Govt. of India.
The time & module requirement to complete the course basis the education qualification is as follows:

• 3 months: Master’s Degree OR a Bachelor’s degree with more than 2 years of work experience
• 4 months: Bachelor’s Degree with less than 2 years of work experience
• College students, can opt for a separate customised track based on their profile

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The exams are conducted online. There are two kinds of assessments - the live cases studies / assignments which need to be submitted online and presented for discussion to the trainers in the provided slots. At the end of each module, there will be an online written module test, along with the final program test after all the 3 modules are completed.

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You will be provided with a 100% assured internship at Social Beat, DigiGrad or any other partner companies who work closely with us for hiring and live projects.

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On completion of this course, you will be receiving the Digital Marketing Master Certificate from Social Beat and Digigrad. Apart from that, you will be also be trained to complete the following certifications

• DigiGrad Digital Master
• Social Beat Digital Master
• Google Digital Unlocked
• Google Search / Display / Analytics / Shopping / Video
• Hubspot Content Marketing
• SEMRush SEO Certification
• Facebook Blueprint (only training is included; the cost of the Facebook Blueprint test registration will have to be borne by you as the cost is $199)

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Practical learning is one of the key pillars of our digital marketing programs. ~70% of the course is conducted through live case studies, demo classes and practical sessions backed by assignments and case studies. At the end of every class, live case studies from top brands and practical assignments are allocated to you in your eLearning dashboard.

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The potential digital marketing growth track spanning a period of 9-12 years can be the role of a Jr. Social Media Executive for a fresher and gradually progress to a Social Media Specialist -> Senior Digital Marketing Media Specialist -> Digital Marketing Manager Lead - Digital Marketing -> Senior Digital Marketing Manager -> Account Director -> General Manager -> Associate Vice President -> Executive Vice President and so on.
For working professionals, based on the number of years of work experience they come with, they will be able to join various roles in the track as part of the lateral placement / recruitment.

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DigiGrad is an EdTech startup focussed on digital marketing training and the brainchild of Suneil Chawla (IIM Ahmedabad alumnus & Cofounder of Social Beat), Vikas Chawla (LSE alumnus & Cofounder of Social Beat), and Abhishek Kumar (IIM Ahmedabad alumnus & Business Head of DigiGrad). Launched in 2019 with an aim to bridge the talent gap between the industry’s demand and supply for skilled digital marketing professionals. Founded in 2012, Social Beat is a Premier Google Partner and a member of Facebook India SME Council with offices in Bangalore, Chennai, Mumbai and Delhi. With a 170-plus member team, Social Beat has 250+ marquee clients including Malabar Gold, Himalaya Pharma, Jaquar, Khata Book, Kangaroo Kids, Khadims, mFine, Swiggy, Klay Schools, Shop101, Chumbak, Assetz Property, Sundaram Mutual, Wonderchef, Forum Mall, Rummy Culture, Casagrand and Bewakoof.com amongst others. Your trainers are well-acclaimed industry leaders and ranked among the top digital marketing leaders in India. You can check out the Full DigiGrad trainers list here.

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