Top Reasons why Working Professionals & Business Owners are taking this course

  • With explosive growth of internet in India, Digital is no more a choice but an essential part of every marketing strategy
  • Build a strong online brand presence for your company / business
  • Acquire customers with powerful targeted campaigns to drive sales for your business
  • Your trainers have consulted/worked with 500+ top brands across India
Every Sat & Sun from
  • Slot-1: 11 am to 1.30 pm
  • Slot-2: 3 pm to 5.30 pm

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What you’ll Learn?

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Orientation
  • Introduction to Digital Marketing & Latest Trends
  • Understanding the Social Media Platforms
  • Assignments & Live Case Studies
  • Deepdive into the key platforms & Best Practices
  • The 3 Vs: Video, Voice & Vernacular Marketing
  • Assignments & Case Studies
  • Psychology of Social Sharing & Content Creation
  • Crafting the perfect Social Media Strategy
  • Guest Lecture
  • Tools for Content Creation
  • Live Project - Social Media
  • Influencer Marketing 101
  • Social Media Analytics & Success KPIs
  • Online Reputation Management
  • Module Test
  • Digital Advertising: Introduction
  • Facebook Advertising & Best Practices
  • Assignments & Live Case Studies
  • Leveraging the power of Linkedin Advertising
  • Guest Lecture
  • Basics of Google Ads
  • Deepdive into Google Search & Display Ads
  • Assignments & Case Studies
  • Youtube Advertising: World’s 2nd Largest Search Engine
  • Media Planning & Full Funnel Advertising
  • Project Allocation
  • Data-driven optimisation techniques
  • Module Test
  • Search Engine Optimisation: One of the widely used terms in digital
  • How Search Engines work & Factors that impact Search Rankings
  • Content-driven approach to SEO: Building the 10x Content Strategy
  • Guest Lecture
  • Top tools for SEO: Competitive Intelligence & Keyword Research
  • Project Allocation
  • Onpage & Offpage SEO
  • Local & Youtube SEO
  • App Store Optimisation
  • Module Test
Final Cumulative Exam

Platforms/Tools you will learn

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Brands our team has consulted & worked with

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Our Trainers

  • Suneil Chawla

    Suneil Chawla

    Cofounder, Social Beat & DigiGrad

    Alumnus, IIM Ahmedabad (2007)

  • Vikas Chawla

    Vikas Chawla

    Cofounder, Social Beat & DigiGrad

    Alumnus, London School of Economics (2009)

  • Abhishek Kumar

    Abhishek Kumar

    Cofounder, DigiGrad

    Alumnus, IIM Ahmedabad (2014)

  • Ankit Patel

    Ankit Patel

    Founder, BizBucks

  • Aishwarya Merwade

    Aishwarya Merwade

    Digital Marketing Manager, Assetz

  • Roshni Chabbria

    Roshni Chabbria

    Associate Vice President

  • Sundar

    Sundar

    Associate Vice President - Paid Media & Analytics

  • Vivek

    Srinidhi

    Senior Manager - Digital Marketing

  • Vivek

    Lalitha

    Senior Manager - Digital Strategist

  • Vivek

    Nandita

    Associate Vice President - Content & SEO

  • Vivek

    Ayesha

    Senior Manager - Content Marketing

  • Vivek

    Rhea

    Manager - Content

Frequently Asked Questions

The total program duration for the Digital Marketing Master Program is 3 months while the time duration for the Advanced Digital Marketing Master Program is 6 months.

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The Digital Marketing Master Program covers Fundamentals of Digital Marketing, Social Media Marketing, Digital Advertising, Search Engine Optimization and Content Marketing.

In the Advanced Digital Marketing Master Program, you will have the above modules in addition to modules on Programmatic Advertising, Website UI/UX and Managerial & Leadership Skills for Digital Management Career.

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You will be learning more than 40+ platforms and tools during the 3-months program. Some of them are Facebook, Instagram, Youtube, Linkedin, Twitter, Google Ads, Facebook Business Manager, Moz, Buzzsumo, Colombia, Yahoo, Taboola, Mailchimp, Hubspot, Ahrefs, Hootsuite, Buffer, SEMRush, LSIGraph, Canva, Animoto, Mojo, Followerwonk, IFTTT, Bitly and Influencer.in.

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Yes, you can choose for the Fast-track Program, instead of the normal track. This will enable you to finish the program in 6 weeks.

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The 6-months program listed on the website is an Advanced Digital Marketing Program with a total of 7 modules encapsulated within the full course, comprising of these modules: Fundamentals of Digital Marketing, Social Media Marketing, Digital Advertising, Search Engine Optimization & Content Marketing, Programmatic Advertising, Website UI/UX and Managerial & Leadership Skills for Digital Management Career.

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Yes, we provide 100% placement assistance. At the end of the 3-months program, you will be mentored and trained to build your digital profile, which will be listed on the DigiGrad Digital Experts Panel and rolled out to the 200+ corporates/clients/placement partners we work with to line up your interviews.

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Only placement assistance guarantee is provided to help lineup the interviews for you. Once you reach the interview stage, a lot depends on the performance in the interviews itself which is at the discretion of the hiring managers of respective partner companies based on the performance.

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The classes are conducted fully online, live through the zoom platform. You will also get access to the elearning dashboard where the recording of each session will be uploaded for your future access.

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The course is not expensive when you compare the value-add from the program. You will get programs in the market from Rs 499 onwards also, but the quality of our program and the complete pedagogy is different. Social Beat is one of the top digital agencies in India working with 250+ top brands across India and we are a Google & Facebook Premier Partner as well - this helps us train participants with the latest industry knowhow and the deep insights + best practices which is not possible in the other courses in the market. All sessions are conducted by senior leadership of Social Beat and during the 3-months course, you will get the chance to work on 8-10 live case studies/projects as part of the program which is not offered by any other digital training institutes in the country. An internship at Social Beat and it’s partner companies is another benefit towards the end of the course.

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The next set of batches start on August 29th, Sep 12th. Overall, we have 2 batches starting every month.

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We have limited the class size to 25 participants in order to provide ample focus on every individual to take advantage of the practical learning and the live demo sessions.

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Almost 70% of the course is conducted through live demo/practical sessions backed by assignments and case studies. Only 30% of the program is theoretical.

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The classes are conducted on every Sat & Sun in 2 slots: 11 am to 1.30 pm and 3 pm to 5.30 pm. You can choose your slot at the start of the batch based on your convenience and availability.

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We launch weekday batches from time to time based on the demand but the weekend batches are most popular among the participants of the program as most of the participants are either working professionals, entrepreneurs or college students who are free only during the weekends.

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The minimum qualification for the Digital Marketing Master Program and the Advanced Digital Master Program is a Bachelor’s degree (BTech/BBA/BA/Bcom and other qualification of the same value recognised by the Govt. of India.
The time & module requirement to complete the course basis the education qualification is as follows:

  • 3 months: Master’s Degree OR a Bachelor’s degree with more than 2 years of work experience
  • 4 months: Bachelor’s Degree with less than 2 years of work experience
  • College students, can opt for a separate customised track based on their profile

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The exams are conducted online. There are two kinds of assessments - the live cases studies / assignments which need to be submitted online and presented for discussion to the trainers in the provided slots. At the end of each module, there will be an online written module test, along with the final program test after all the 3 modules are completed.

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You will be provided with a 100% assured internship at Social Beat, DigiGrad or any other partner companies who work closely with us for hiring and live projects.

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On completion of this course, you will be receiving the Digital Marketing Master Certificate from Social Beat and Digigrad. Apart from that, you will be also be trained to complete the following certifications

  • DigiGrad Digital Master
  • Social Beat Digital Master
  • Google Digital Unlocked
  • Google Search / Display / Analytics / Shopping / Video
  • Hubspot Content Marketing
  • SEMRush SEO Certification
  • Facebook Blueprint (only training is included; the cost of the Facebook Blueprint test registration will have to be borne by you as the cost is $199)

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Practical learning is one of the key pillars of our digital marketing programs. ~70% of the course is conducted through live case studies, demo classes and practical sessions backed by assignments and case studies. At the end of every class, live case studies from top brands and practical assignments are allocated to you in your eLearning dashboard.

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The potential digital marketing growth track spanning a period of 9-12 years can be the role of a Jr. Social Media Executive for a fresher and gradually progress to a Social Media Specialist -> Senior Digital Marketing Media Specialist -> Digital Marketing Manager Lead - Digital Marketing -> Senior Digital Marketing Manager -> Account Director -> General Manager -> Associate Vice President -> Executive Vice President and so on.
For working professionals, based on the number of years of work experience they come with, they will be able to join various roles in the track as part of the lateral placement / recruitment.

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DigiGrad is an EdTech startup focussed on digital marketing training and the brainchild of Suneil Chawla (IIM Ahmedabad alumnus & Cofounder of Social Beat), Vikas Chawla (LSE alumnus & Cofounder of Social Beat), and Abhishek Kumar (IIM Ahmedabad alumnus & Business Head of DigiGrad). Launched in 2019 with an aim to bridge the talent gap between the industry’s demand and supply for skilled digital marketing professionals. Founded in 2012, Social Beat is a Premier Google Partner and a member of Facebook India SME Council with offices in Bangalore, Chennai, Mumbai and Delhi. With a 170-plus member team, Social Beat has 250+ marquee clients including Malabar Gold, Himalaya Pharma, Jaquar, Khata Book, Kangaroo Kids, Khadims, mFine, Swiggy, Klay Schools, Shop101, Chumbak, Assetz Property, Sundaram Mutual, Wonderchef, Forum Mall, Rummy Culture, Casagrand and Bewakoof.com amongst others. Your trainers are well-acclaimed industry leaders and ranked among the top digital marketing leaders in India. You can check out the Full DigiGrad trainers list here.

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Testimonials

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    As a novice in the Digital Advertising field, I saw an opportunity in this lockdown to gain some knowledge. I found a very good Institute-Digigrad. Digigrad perfectly stresses on the various Digital Channels. Their course is thoughtfully designed for beginners as well as professionals who are upgrading their skills.

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    Shantanu Mohile

    15 year of Experience in Print Advertising Alumnus, Digital Ads Master Program

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    The course on Digital Advertising was extremely informative and interactive. It is a great value addition for anyone looking to make a career in digital. All the trainers were experts in what they taught and were very approachable. Looking forward to exploring more courses with DigiGrad.

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    Lakshmi Venugopal

    Investment Professional Alum, Digital Ads Master Program

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    A comprehensive detailed program designed for beginners like me. The facilitators were enthusiastic and thorough with the content. This course motivated me to explore digital marketing further

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    Yojit Kohli

    Student Alumnus, Digital Ads Master Program

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    As a working professional, DigiGrad's Digital Advertising course has allowed me to learn new skills. The trainers are highly skilled and easily approachable. Overall it's been a great learning experience

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    Aditi Nichani

    Senior Marketing Executive, Hachette India, Alum Digital Ads Master Program

About Digigrad

Want to know how Digital Marketing can help Entrepreneurs and Business Owners and why Digital Marketing is essential for Business Growth? Sign up for our Digital Marketing Training for Entrepreneurs and Business Owners and Learn how Digital Marketing drives Business Growth from the top experts and leading innovators in the industry. This course gives special emphasis on leveraging the Digital landscape and it’s opportunities, social media marketing for businesses, SEO & Content Marketing and business growth with performance marketing and maximizing ROI for Business and owners and Entrepreneurs that want to grow their business digitally.