Top Free Digital Marketing Courses Online in India

  • Author: Aishwarya Shaw
  • |
  • Published Date : 4 April , 2020
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Now is a great time to start learning new things, developing new habits or going back to old hobbies that you didn’t have the time to do before. Remember, time never stops, and there may never be an opportunity as golden as this where you can hone your skills to the maximum! 

And what’s better than the plethora of digital marketing classes available online to choose from? Digital marketing is a comparatively new stream, but is extremely rewarding, with countless opportunities. Apart from being one of the highest-paying jobs in the industry, it is estimated that by the end of 2020, there will be 2 million jobs in the digital field. Moreover, by 2022 there will be approximately 2.4 million career opportunities, proving that the jobs in this field will only grow exponentially, and an online marketing course will only stand to grow your career.

Chapter 1: What is Digital Marketing?

Digital marketing includes the efforts you take to market and promote your business online, using just your desktop and Internet by various channels and the digital marketing strategy that you employ. 

Digital media marketing encompasses all that falls under the umbrella of the digital world. This includes the ads you see and hear, the content you consume, and the platforms that serve as a medium for all these elements. There is a lot at play behind the scenes of this everyday interaction, from digital marketing solutions like campaigns and metrics to targeting, creation, and constant optimization.

Coming to marketing certificates and free online marketing courses, there are several schools of digital marketing that you can explore for the course of your choice. Several of them are extremely comprehensive, taught by some of the top leaders of the industry and online marketing companies and agencies. Others are broken down into structured components so that you can target the marketing field and upskill on the digital marketing solutions of your choice.  

Check out DigiGrad’s Trends in Digital Marketing 2020, an online webinar conducted in March 2020. This short digital marketing class will explain the significance and highlight the relevance of having an online digital marketing strategy for any brand.

Chapter 2: Why is Digital Marketing important?

What makes digital marketing so crucial to brands though? Why should you consider taking a digital marketing workshop? To begin with, a few businesses survive, and a few thrive. The ones which are already on their crutches can’t be expected to survive for long. Businesses that thrive use the best of techniques to keep their brand growing and moving forward. Having an online presence enhances this growth and is the fastest way to make a brand’s presence felt in the market. Most brands have a website, and if not, they have a social media presence or a digital ad strategy. Your consumers rely on it as a way to learn about your brand. 

With close to 55 crore users in India, it currently stands second in the number of Internet users in the world, and it is estimated that by 2023 this number will reach 66 crore active users. These numbers should tell you the importance of online marketing and the potential of leveraging digital to market your business effectively and efficiently.

Any business that is in their nascent stage, or is yet to gain recognition in the market, must think about placing their product or services wisely and for that, they need to leverage digital marketing as a part of their marketing strategy. They need to make their audience aware of what is available and why their business offering - be it a product, service, or app - is useful for them. 

Gone are the days for traditional marketing, when you want to scale up your business quickly. The importance of digital marketing in today’s scenario, when your Internet consumers are more than ~ 54%, is more than ever. Which is why it is ideal that you restructure your marketing budget and shift your mind to digital marketing. 

While there will always be peaks and valleys in the business world, to keep it afloat, you need a strategy. Digital marketing is cost-effective, and will most certainly give you a higher ROI, which is one of the biggest markers of the importance of digital marketing in business. Learning how to leverage the power of the Internet will help your brand thrive.

Some of the biggest companies have understood the importance of online marketing, laying so much emphasis that they have replaced the role of Chief Marketing Officer with Chief Digital and Marketing Officer. Unilever is one such brand, which happens to be one of the oldest and most flourishing companies in the world. They say that this is an imperative step in becoming an organisation that is at the forefront of consumer marketing. Unilever has also understood the e-commerce era, accepting that online retail is the most significant growth channel. Similar transformations have occurred across many companies, including Uber, Coca-Cola and Johnson & Johnson. Hence it is extremely beneficial to recognize the importance of digital marketing in business and take up a digital marketing course in India to learn in greater detail.

Digital marketing has acquired distinction for the following reasons:

  • It is proven to be more cost-effective
  • It increases conversion rates
  • It generates better revenue
  • It increases customer engagement 
  • It caters to mobile customers, increasing mobilization
  • It increases your brand reputation

Chapter 3: Types of digital marketing courses

There’s a large number of ways for you to learn digital marketing online, which can be a little confusing, especially if you’re new to the terminology, or if your business is in the early stages of growth. Which is why it can be helpful to understand the types of digital marketing courses that are out there - this will help you understand what’s out there for you, and what it has to offer. 

This can be best understood by exploring the course components most digital marketing experts and schools of digital marketing offer, which cover the basic digital marketing solutions that brands focus on. Based on this, the types of marketing courses include: 

  • Social Media Marketing 
  • Google Ads
  • Search Engine Marketing & Optimization
  • Content Marketing
  • Creative and design
  • Web development 

Each of these components is unique from one another, yet, each of them also works to support every other component. Social media marketing would be nothing without creating content and creatives, nor would it be as effective without ads and campaigns. Similarly, a website can have the perfect UX and UI, with flawless pieces of content - but to have Google recognize its value, you need to work at the search engine optimization to have it rank.

The next few chapters will cover these types of digital marketing courses in more depth, exploring the importance and role of each one. 

Chapter 4: Marketing courses by Google and Facebook

Google and Facebook are notable giants in the digital arena, with Google commanding the ranking and authority of your page, and Facebook owning a good handful of the social media channels your audiences are all on. 

With this being a known fact, it only makes sense that you can learn digital marketing with Google and Facebook, with a special focus on digital marketing basics that walk you through their tools and products.

Illuminate and enlighten your mind with the list below for the top free digital marketing courses in India.

GOOGLE

Any list of free marketing courses is incomplete without Google. The search engine is the largest in the world, helping brands increase their discoverability and exposure to relevant audiences. The Google fundamentals of digital marketing cover their tools and services that any seasoned marketer should be well-versed with. 

Google Ads

All in One Google Ads Course (Search, Display, Video, Shopping)

Grow your skills using Google Ads to advertise your business online, and get Google Ads Certified. Google Ads benefit a brand in many ways. It allows you to target relevant audiences to reach goals, use keywords for better reach, measure performance for insights and optimization, and more. Moreover, this can all be done across different platforms and you only have to pay for results.

The learnings from this online marketing class will help you optimize your campaigns and yield better performing campaigns.

Google Analytics

Grow your business through intelligent data collection and analysis by Google's measurement tools by Analytics Academy. This digital marketing workshop has Google Analytics for beginners, advanced, power users, and Google Analytics 360. You will also be introduced to the Data Studio and Google tag manager fundamentals.

Google Marketing Platform

DV360, Search Ads  360, Campaign Manager, Creatives, Google Web Designer

This course will help you achieve your marketing objectives and get certified in Google Marketing Platforms.

FACEBOOK

Facebook changed the digital landscape with its arrival, revolutionizing how we analyse metrics and data to target audiences. Being the biggest social media network in the world, Facebook climbed to the top of the digital landscape by becoming the one-stop-shop for the availability of data users provided voluntarily. 

With so many different tools, from groups and pages to events and Facebook Marketplace, the social media platform is also a great space for all kinds of businesses. For example, Facebook marketing for small businesses is a popular way to grow an up and coming brand. Here’s a look at some of the free Facebook digital marketing courses you can avail online.

Facebook Blueprint -

To cover digital marketing basics on Facebook and Instagram, the Blueprint platform offers a variety of Facebook digital marketing courses that can help you become thorough with their resources and provide certifications as well. This can add value to both your career and brand, as well as boost knowledge of these tools. 

  • Digital Marketing Associate - This will test how much you know and understand the value of the social media giant. It will also test you on the fundamentals of advertising and building a strong presence online on platforms
  • Planning - This will assess how much you know about applying insights to planning a campaign, including how you recommend different types of media. The test will also check how well you are able to monitor the performance of a campaign and how well you understand different business goals
  • Buying - This test will help you determine your knowledge of campaign planning, setup, optimization and measurement.

You can also check out our video on Getting it ROIght for Facebook Advertising.  

Facebook Free Webinar Series

Apart from the Facebook Blueprint online learning platform, the Webinar Series is also a helpful resource with varying topics that you can check out according to your brand’s requirements. From improving campaign performances to setting up new ad products and more, you will find everything right here.

Chapter 5: SEO marketing courses

Search Engine Optimization is integral to your brand’s success because utilizing this component is what helps your brand rank on Google’s first page. Users trust these search results, which means your rankings will either command authority or will be dismissed for another brand to take your place.

What search engine optimization marketing does is use a combination of factors to increase your brand’s visibility above your competitor’s, as well as help Google analyse the quality of your webpage. These factors include keyword usage and density, user intent, site speed, content, and links, among many others. Of course, keywords are likely the most important factor since this research will tell you exactly what your customers are searching for, enabling you to add the same to your site to help you appear for those same keywords. 

SEO marketing courses can teach you and cover a wide base of knowledge, beyond just the scope of keyword research and tools. An online SEO certification will also inform you of what comes after SEO has been implemented - from tracking results, to further optimizing campaigns again and again to further the success of your goals. Here’s a look at some of the best SEO marketing courses online.

SEO by SEMrush

Overview Course

In this SEO marketing course, you’ll learn how to run and track campaigns, with designated lessons on each type of tool to help you understand the fundamentals.

SEO Fundamentals Course with Greg Gifford

Learn the basics of SEO in depth which offers an online SEO certification as well. With this SEO marketing course, you’ll be able to develop a much stronger foundation to get you started on all the learning that’s to come.

Competitive Analysis and Keyword Research 

With the help of SEMrush tools, you will be able to learn how you can carry out competitive analysis and perform keyword research, which are crucial steps in your SEO. Once you complete the course, you will be able to take and pass the test and move forward by continuing to study SEMrush SEO toolkit.

SEO Toolkit Course

This course will help you perform competitive research and to find the gaps in your competitors’ strategies. You will be able to use this knowledge to create a better campaign and outperform your competition.

Link Building

Links are important signals that the search engines use to determine rankings. The higher the quality of these links, the better. Here you will learn all about backlink management and link building to help you rank better.

Advertising Toolkit Course

The advertising toolkit is your one-stop-shop for planning a Google Ads campaign. Here you can access all of the tools that are going to benefit you while you set up and run your advertising campaigns.

Learn all there is to know about PPC advertising toolkit.

Chapter 6: Content marketing courses

The content you put out for your audiences is what will build engagement, trust, and connections, making it an important part of your digital marketing strategy. Moreover, content is what will educate your audiences on your products and services.

It’s important to understand the relationship between content and other key elements of digital media marketing. For example, strategic content marketing should ideally also help drive search engine optimization for your brand. Without content, SEO would not work the same. Similarly, your social media strategy should leverage existing content to raise and promote it for increased traffic, leads, and eventually conversions. 

A good content marketing course will help you cover the bases on creating strong pieces of content to achieve the same. Content strategy courses will also help you understand the different types of content there are, from blogs and webpages to emails and social media posts. Here is a list of some of the best free content marketing courses available online:

Hubspot Content Marketing

This content marketing certification will help you create effective content, repurpose content that not only your audience will love but it will help the search engines rank your content higher. You will become a stronger learner and a strategic content marketer.

Content Strategy Course for Professional Specialization

This content strategy course will teach you the best techniques and methods from recognized industries and academic experts. Upon completion of this content marketing course, you will be able to shape and implement more engaging content, which your audience will value across your social media platforms.

Viral Marketing and How to Craft Contagious Content

This content marketing certification will help you build successful strategies by creating content that is shareable by a much larger extent. Take this course to become privy to the secrets of creating campaigns that go viral, and learn how to leverage them to connect to audiences with relatable content.

SkillShare - Humor and Creative Writing

From this course, you'll learn how humour can function in different kinds of texts, including short stories, novels, personal essays, and the pieces found on sites like McSweeney’s and The Onion. If you are a fresher in this field you can definitely learn a lot.

SkillShare - Write, Film & Make Content People Share

This course will help you learn how to create hit online content that people read, watch, follow and share! It will help you build the frameworks, process advice, examples, and tips, including balancing originality and relatability in your work, developing your Internet voice, writing "lists" that reach the right audience for you, tweeting better tweets, creating successful videos, prompts for getting to your best ideas, secrets to writing effective headlines and much more!

SkillShare - Copywriting for Beginners

With the help of this course, you will discover how to write copies for the web which can help sell your products and services. You will be able to stand out from the competition and generate a higher number of leads and increase your sales. Anyone can opt for this course, be it a beginner, experienced writer or someone who wants to gain knowledge in the fundamentals of writing for the web.

Udemy - Creative Writing

This course will help you continue the stories from the example beginnings and make your writing stronger from the tips that will be shared in the lessons.

Film Companion - Learn Filmmaking from home during CoronaVirus

This course will teach you different filmmaking techniques so that when you eventually step out, after this pandemic is over, you are armed with more skills than before. In this curated list, there are some of the videos that will help you acquire filmmaking tips to navigate successfully on a film set. 

Chapter 7: Creative and design marketing courses

Your creativity and design go hand in hand. The more creative you are with your content, the more your content will flourish. Design also allows you to provide visual components to your audiences, which can breathe new life into your website, blogs, social media, and so much more. In fact, brands that use design perform 211% better than those who don’t, which shows the significant impact design has for a company. 

Because of this, brands now understand the role design has in a marketing strategy, which has led to a rise in online design courses because of the new demand for this skill. Suffice to say, if you have bad design and good content, it may not amount to much, but if your design is equivalent to your content, it will be strong, powerful and shareworthy.

Find below a few free online graphic design courses that will push your creative limits and teach you all there is to know.

Canva - Graphic Design Basics

This online design course will help you create beautiful designs or creatives that you didn’t think you could make. It will help you understand what file formats you can download your design as and what you should be choosing, with a clearer understanding of JPEGs, PNGs and PDFs. Most importantly, this online design course will fast-track your ability to create amazing designs on your own.

Youtube - Photoshop Illustration

Learn graphic design online with this course which will help you create a digital character from a scratch, from the sketch process to the full digitally painted character. The tools used here are Adobe Photoshop and Adobe Illustrator.

Coursera - Fundamentals of Graphic Design

This free online graphic design course will teach you how to explore and examine visual representation through a range of techniques, helping you interpret the basic principles of working with different elements. This digital marketing and graphic design course will expose you to typography, principles of composition, and visual contrast.

SkillShare - All in one Design course

All design courses here will help you explore newer skills, deepen the existing passion, and make you more creative. Things that you will find here just might surprise and inspire you. Learn graphic design online with this Skillshare course for a wide range of design tools.

School of Motion - Motion Design Courses

With a free 10-day animation course, dive into an exciting world of motion design which is created exclusively for beginners. You will be introduced to the basics of After Effects, one of the most popular softwares for motion design. 

Youtube - Photoshop Training 

Jesús Ramirez will help you learn about Adobe Photoshop and Lightroom. From this channel, you will learn how to use professional Adobe Photoshop for photo manipulation, compositing, retouching, text effects, and a lot more.

Google Web Designer

This course will help you master the fundamentals of Google Web Designer which will help you create impactful creatives, achieve your marketing objectives, and understand the right creative solutions for your marketing goals.
There are a few tips and tricks with the help of which you can design your website shared by Social Beat that you can learn from this episode of Digital Bytes. This episode will show the importance of web design which carries your brand story and tells why design insights are important for developing a terrific website.

Chapter 8: Social media marketing

No one can deny the massive impact a brand’s social media platform can have on its digital marketing strategy. These platforms enable growth in many ways, particularly because it helps you reach a targeted audience that is relevant to your brand. 

Social media also allows you to leverage content in many different ways to reach different audiences with the same message. What you put up on an Instagram page will vary greatly from what goes up on LinkedIn - but that doesn’t mean the content has to necessarily be different. This can increase traffic to your site, driving leads and conversions.

Understanding how to use social media to create brand awareness, user engagement, and captivate new audiences can drive a strong and loyal audience base for your company. With so many new platforms on the rise and the large success of existing platforms, there has been a rise in the number of social media marketing training courses online. Marketers want to understand Facebook and Instagram marketing better to leverage the many tools these popular sites have to offer.

Here is a short list of the best social media marketing courses online.

Social Media Marketing Course

The skills and knowledge that you will develop by studying this course by Shaw Academy will help you build Impactful and successful social media campaigns. This social media marketing training course will help you convert followers into returning customers.

A bonus - Learn how to leverage AR for brands for Facebook and Instagram marketing from this episode of Digital Bytes. 

How to Build a Paid Media Strategy

This social media marketing course by Hubspot will teach you how to maximize your ROI, how to effectively allocate budget on your campaigns and how to plan, buy, and optimize your paid media efforts.

Chapter 9: Web development courses for marketing

The impact of a well-developed website is often underrated. Design and content work together here to create ease of navigation and usability. And its importance lies in its ability to communicate your brand’s image and product, as well as create opportunities for user engagement. 

Websites are also useful tools in understanding and driving metrics. The traffic a website delivers can help you understand where you need to improve and where you can re-optimize to achieve further growth. It is also where all your elements come together. Your website should have a blog, unique design elements and with a clean layout, and different pages that inform audiences of your brand and product. All of this can also push SEO to help your page rank higher and reach the right audiences. 

A web designing course online can help you understand the basics to get started with building your website optimally for your brand. Other website development courses may be more comprehensive, providing you with a deeper understanding of the tools you need to use to optimize your page for maximum reach and effectiveness. There are also several free web development courses that will teach you how to build your website for the mobile medium as well, which is actually an integral part of any marketing strategy. 

Take a quick look at this list of free website development courses you can take online to grow your skills.

Coursera - HTML, CSS, and JavaScript for Web Developers

This web designing course online will teach you the basic tools that every web page coder needs to know.

LinkedIn Learning - Web Development

With the help of LinkedIn learning courses for Web Development, you will be able to use varied and extensive frameworks to innovate websites and applications that are complete with a chalk-full of interactive features.

Now that you have a better grasp of the different online marketing courses available, you can pick and choose which one you want to make the most of to upskill and grow your career.

You can also attend free webinars by Digigrad or get the recording from some of the best digital gurus that we know. This will help you get hands-on experience by learning from their experience.  

Some of the topics that you will learn are -

  • Digital Marketing Trends 2020
  • Building a successful career in Digital Marketing
  • Facebook Advertising 101
  • Importance of a digital-first brand communication strategy
  • Top hacks to make a winning social media strategy
  • Google Ads optimisation techniques
  • Influencer marketing hacks to power your next campaign

And if you want to know more, you can watch a video on the 7 Best Marketing Books Every Indian Marketer Needs to Read. If you are looking to make your own entrepreneurial mark in the industry then these are the books you must read among many others.

Register yourself now for the above digital marketing workshops and webinars, and put yourself on the path to success and growth today!