Interview Series – Decoding Digital Marketing Careers

  • Author: Pranav Agarwal
  • |
  • Published Date : 8 July , 2021
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In today's Indian business scenario, Digital Marketing has become a popular stream where every company is stepping into this new strategy to build a high competitive strength. To increase the customer base and reach the target audience, digital marketing is the leading way to foster a business. Apps like Instagram, Facebook, and Zoom are integrated into all phases of life - from school, to work, to entertainment, to hanging out with friends! In a world with 3.1 million active social media users, digital marketing has changed the face of the advertising industry, for both small businesses as well as large companies. Therefore, wielding digital marketing tools such as knowledge on search engine optimization, social networking sites, content marketing and so on are in great demand.

In this interview, Pranav Agarwal, currently a Senior Manager for Digital Marketing at Social Beat, talks about his journey and role, along with advising our future digital marketers. 

As Senior Manager at Social Beat for the last three years and six months, Pranav has played an instrumental role towards achieving various milestones for the company such as strategizing and executing award-winning digital campaigns and project launches for Brigade Group, organizing the Digital Leadership summit at Bangalore, directing digital movies featuring Tiger Shroff for Himalaya's and various other events that have helped land Social Beat on the map as one of the leading digital marketing companies in Chennai. He also founded Noctua, an event management company and has worked for various other organizations like JBL Professional, The WordsEdge, and Tech Active, which paved the way for him to become a successful digital marketer today.

You’ve been in the digital industry for so many years now, how has your journey been?

Pranav Agarwal: Exciting, thrilling and full of learning!

As a digital marketer, what keeps you inspired & motivated to perform with your best interest?

Pranav Agarwal: It's an ever-evolving industry. To be able to stay up-to-date and implement the newest strategies and features for my clients (giving them the edge) is my top motivator. Since the work we do is on Digital, the possibility of it being picked up and showcased is a lot which motivates me to keep innovating.

What evolution have you seen in Digital Marketing over the last few years?

Pranav Agarwal: Digital Marketing used to be an after-thought for traditional brands when I started off. Now, even traditional brands are becoming digital-first which is the huge shift in terms of media investments moving from TV/Print to Digital.
With this increase in Digital Investments - influencers, personalization and vernacular content are top drivers for success.

Which is that one digital campaign that stands out for you?

Pranav Agarwal: Tata Cliq's #MallAtACliq campaign stands out the most for me. To come up with the concept of bringing the mall to users during the pandemic and to execute it the way it was, was marvellous!

If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?

Pranav Agarwal: Three must-know tools for a budding digital marketer would be:
1. Google Analytics
2. Facebook Business Manager
3. Konnect Insights (or any other Social Listening tool)

According to you, which is the biggest challenge currently being faced in this career profile?

Pranav Agarwal: Unlearning. Unlearning is very important in this field as it is the only way one can move away from what they know to "work" to trying out newer things which can help scale newer heights. Unlearning is the key to innovating.

Lastly, what do you think is the next major trend in Digital Marketing?

Pranav Agarwal: AR shopping. Shop at the comfort of our homes but feel like you are at a store. It's a big movement in the eyewear category but I see it spreading to other categories soon too.