Interview Series – Decoding Digital Marketing Careers
As an entrepreneur in the Digital world, the only way to enhance brand loyalty and a strong customer base is to create an emotional connection with the target audience. The most effective way of doing this is by meeting them where they spend most of their time and telling them the story that they want to hear. With people spending an average of 8 hours a day on various social media apps such as Instagram, Facebook and Twitter, social media is a favorable platform for businesses to market themselves and gain recognition. Social media marketing not only helps a brand connect with its customers on a personal level, but it also gives them the chance to tell their story to all their followers and inspire them through successes or past failures. It shows their customers how hard the company has worked to make their dream come true and how they, as consumers, can also achieve their dreams using their brand. Over time, social media marketing has proven not only to be cost-effective but also to be efficient in improving sales and building meaningful relationships with customers.
In this interview, Sagnik Jaiswal, currently a Social Media Manager at Skepper Creative Agency, talks about his journey, along with his achievements and challenges faced.
Sagnik Jaiswal is an experienced digital marketer with a demonstrated history of working in a large diversity of industries such as Advertising Agency, Marketing & Public Relations Agency, Food & Beverages, Home Decor, and Hospital Industry. He is well-known for his work with famous companies like Infosys, Toni&Guy, Titan, Sneed, etc. Being a multi-talented individual, Sagnik is not only a strategic digital marketer, he is also interested in videography, photography, cinematography, and graphic designing. His mission is to build a Digital Community and Social Media Community that is built on core principles of humanity and simplicity, by improving one's social skills, happiness, and productivity.
You’ve been in the digital industry for so many years now, how has your journey been?
Sagnik Jaiswal: It has been 11 years since I entered the Digital Industry. I started my journey as a celebrity photographer, while concurrently learning digital marketing. I have been working as a digital marketer specialising in the field of social media marketing for the last 8 years. Building Strategy for several brands is my core strength and that's what I call my forte.
As a digital marketer, what keeps you inspired & motivated to perform in your best interest?
Sagnik Jaiswal: It is a hard question to answer! Everything around me motivates me. I always try to go creative, rather than just go regular. It is mandatory to perform out of the box but not always, which gives my capability unprecedented growth.
What evolution have you seen in Digital Marketing over the last few years?
Sagnik Jaiswal: In the last 3 years, digital marketing has changed the way of life for every human being. From Google shopping features to checking the health of your plant with AI, everything we know is changing day by day and we can only hope to have a much better and safer future because of these developments.
Which is that one digital campaign that stands out for you?
Sagnik Jaiswal: My team and I helped build up the brand, Goeld Frozen Food, and carried out their product launch on Pan India basis which turned out to be a massive hit last year. The entire pre-launch, launch and post-launch strategy, implementation and measuring success was entirely executed by me and my team. I am happy to note that the brand is rapidly growing and it was among the most successful campaigns of 2020.
If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?
Sagnik Jaiswal: According to me, the top digital marketing tools are: Hubspot, Marketo and SEMRush.
According to you, which is the biggest challenge currently being faced in this career profile?
Sagnik Jaiswal: Nothing as such. But I have been seeing a few cases nowadays where people have been finding it difficult to get a job or sustain in this market. My advice to these people is that this is the time to enhance your skills and develop yourselves a bit more realistically so that you can overcome any hurdle that comes your way.
Lastly, what do you think is the next major trend in Digital Marketing?
Sagnik Jaiswal: I think Clubhouse will be the trending and thriving platform even beyond Instagram and Facebook.