Interview Series – Decoding Digital Marketing Careers
We live in a world that is rapidly and undeniably changing, for the better or the worse. With continuous technological advancements being made in every country and every sphere of life - be it medicine, education or entertainment - the only two options that businesses have are to catch up or to be left behind. Growing a business in this ever-changing digital landscape can become overwhelming, to simultaneously carry out all other tasks while efficiently creating, fine-tuning, and maintaining an agile digital marketing strategy. The importance of having a sound digital marketing strategy cannot be overemphasized. Simply put, such a strategy helps a business achieve specific digital goals through carefully selected online marketing channels - platforms such as Instagram or Facebook, marketing through the company website or selling products on Amazon. It is for this reason that professional and talented digital marketers are highly coveted and have become an indispensable tool to businesses today.
In this interview, Amithchand Shetty, currently a Senior Manager for Digital Marketing at Social Beat, talks about his journey in Digital Marketing as well as his plans for the future.
As a digital marketing specialist at Social Beat for the last 2 years and 9 months, it would be fair to say that Amith has always been highly result-oriented in his approach towards building a strong digital presence for his various clients. Amith has played an important hand in establishing the digital journey for Tata Mutual Fund. He is experienced in account management at a Mumbai Based Digital marketing agency and loves to execute campaigns with sincere dedication and utmost transparency. Amith’s core strength is his deep understanding of platforms, brands and even creatives. He is a dedicated and hard-working Digital Marketing professional, who made it up the ranks at Social Beat due to his diligent approach and strong work ethic.
You’ve been in the digital industry for so many years now, how has your journey been?
Amith Shetty: It's been fascinating to be honest. Every time I think this is it and I know this platform, there is some or the other development which happens and changes the structure of advertising. There is so much to learn, understand and implement that you'll never get bored
When did you decide it’s the right time to make a career shift towards Digital Marketing? Do you think it was worth it?
Amith Shetty: Yes, it was worth it. I decided to shift towards Digital Marketing after coding for two years for an IT company realising python scripting was not really my calling
What evolution have you seen in Digital Marketing over the last few years?
Amith Shetty: The evolution has been steep. From using the digital medium only for a handful of roadblocks to marketers realising that digital can give you an end to end solution for driving ROI. More than the platforms, it's the marketers mindset which has evolved over the years for pushing the buck on digital
Which is that one digital campaign that stands out for you?
Amith Shetty: Swiggy's voice of hunger would be the campaign for me. I think this campaign by Web Chutney opened the doors for social media managers to think laterally with the platform
If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?
Amith Shetty: The top tools for a budding digital marketer are:
1. Microsoft Excel (The most important)
2. Google Adwords
3. Facebook Ads Manager
According to you, which is the biggest challenge currently being faced in this career profile?
Amith Shetty: Work life balance!
Lastly, what do you think is the next major trend in Digital Marketing?
Amith Shetty: Whatever it is, I can assure you that it won't be the same if you were to ask me this question after a month. But for now, clubhouse! Marketers and brands are finding ways to monetize clubhouse.