Interview Series – Decoding Digital Marketing Careers
Marketing has always been about connecting with the audience in the right place and at the right time. Earlier, this meant advertising via television, newspapers, or billboards. Today, since most people spend their time on the internet, it means meeting them on a digital platform. With 448 million social media users in India alone and the screen time per person progressively increasing as we experience a pandemic, all spheres of life - from going to school to playing chess - have moved online. In such a scenario, it is only natural that businesses also create an interactive digital space to build their brand image and increase customer engagement which is more effective online than offline as digital marketing allows you to identify and target a considerably specific audience, and send that audience personalized, high-converting marketing messages. This is a dominant field today which provides numerous opportunities to current and future generations.
In this interview, Tejasvi Batria, currently a Senior Manager for Digital Marketing at Social Beat, gives us an insight into the world of digital marketing through his own experience.
Tejasvi Batria, a team player and true believer of "Leaders are only as good as their Team", is dedicated and regards the growth, learning, and development of each team member. He is a skilled individual and is certified by Google, Facebook, and upGrad for his excellence in Digital Marketing, which can be seen by the awards won for his work with companies such as Swiggy, boAt, Jaquar, and PUBG Mobile. With in-depth knowledge and expertise across digital platforms, he is adept at delivering out-of-the-box solutions that translate into powerful digital communications and stories that stay with his audience long after they keep their device aside. With 5+ years of experience in driving and leading high-performing Business Development, Digital Growth and Brand Strategies for Retail, Real Estate, Consumer App and Healthcare Brands, Tejasvi is persistent and believes that we can change the world, message by message, story by story.
You’ve been in the digital industry for so many years now, how has your journey been?
Tejasvi Batria: The journey has been impactful. Over the past years, I have had the opportunity to work with some of India's top brands and have been able to drive exponential results.
It is an extremely dynamic experience that has provided cross functional learning and a tremendous exposure.
As a digital marketer, what keeps you inspired & motivated to perform with your best interest?
Tejasvi Batria: Creating unique and one of a kind digital solutions for both traditional brands and high growth startups is what keeps me going.
Each brand comes with a unique problem statement and I enjoy solving each with smart solutions to drive business goals and results.
What evolution have you seen in Digital Marketing over the last few years?
Tejasvi Batria: Evolution in digital marketing is seen every minute. One must constantly be ready to adapt and keep unlearning - relearning the various platforms and their benefits.
When I began my journey - there were majorly 4 platforms that brands would leverage to drive their marketing goals. However with time, emerging platforms now aid brands to reach their end consumers across 15+ different mediums. Additionally, digital adoption by consumers has drastically expanded over the past few years.
Which is that one digital campaign that stands out for you?
Tejasvi Batria: Swiggy's Voice Of Hunger is a campaign which is really close to my heart. It is one of a kind campaign which leverages on using a small feature - such as voice recording on Instagram.
Really a witty and quirky one :)
If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?
Tejasvi Batria: Google Analytics, Similar Web and BuzzSumo are the must-know tools for every future digital marketer.
According to you, which is the biggest challenge currently being faced in this career profile?
Tejasvi Batria: The ability to constantly keep yourself updated, up-skilled and relearn go hand in hand in this domain. This might be a major challenge for some budding digital marketers.
Lastly, what do you think is the next major trend in Digital Marketing?
Tejasvi Batria: AI and Voice Recognition would surely be the next big thing in the sphere of Digital Marketing