Interview Series – Decoding Digital Marketing Careers
With ever-growing digital channels, Digital Marketing is here to stay. Companies can easily track the results of their digital marketing campaigns to high accuracy. This advantage makes it incredibly easy which strategies to use for most profitable results and which ones would require other approaches or added work.
Different from most traditional offline marketing efforts, digital marketing enables marketers to see automated, accurate results in real-time. For instance, if you ever put up an ad within a magazine, you will know how difficult it would be to estimate how many people actually flipped the pages and saw or even paid attention to your ad. In offline marketing, there is no accurate way to know if that ad was responsible for any of your sales. With digital marketing, you can easily measure your ROI for all aspects of your marketing campaigns.
Digital marketing solutions have also helped corporations to expand their footprints in different corners of the world with the technology.
In this interview, Bhawna Sawhney, currently Senior Manager for Social Media at ShaadiSaga, gives us an insight into the world of digital marketing through her own experience.
With over 6+ years of experience in managing social media and branding for one of the leading wedding portal startups, Bhawna has realized that the marketing industry changes rapidly. She is the new-age marketer, who believes in doing more with less. Gone are the days when certain players could monopolize industries due to their extravagant budgets. Thanks to technology, she has been able to see for herself how effective strategy and communication can help have a tremendous impact and shape trends.
You’ve been in the digital industry for so many years now, how has your journey been?
Bhawna S: It has been a rollercoaster ride, with lots of ups and downs but definitely fun. With the number of changes the digital industry goes through, you are always on your toes to make your place in it.
When did you decide it’s the right time to make a career shift towards Digital Marketing?
Bhawna S: I call myself an accidental marketer. My journey started in business development but digital marketing especially social media intrigued me. And this fascination made me jump into the world of Digital and honestly, that was one of the best decisions I made.
What evolution have you seen in Digital Marketing over the last few years?
Bhawna S: In almost 7 years of my working in this field, I have seen that now brands understand the potential of digital, and what it actually brings to the table. Consumers are not just online to get entertained but are now even making purchase decisions online.
Which is that one digital campaign that stands out for you?
Bhawna S: For now it has to be HM X Sabyasachi. The way they marketed the collection (that surely could be seen with the response on the day of launch) was phenomenal. The online world was buzzing with different opinions and it has not stopped yet!
If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?
Bhawna S: The three must-know tools for every digital marketer are:
- Facebook Ads Manager
- Google Analytics
- Canva or any other designing tool
According to you, which is the biggest challenge currently being faced in this career profile?
Bhawna S: Things change very quickly here so you need to learn, unlearn and up-skill yourself all at the same time.
Lastly, what do you think is the next major trend in Digital Marketing?
Bhawna S: With Clubhouse garnering attention and all other platforms coming up with their counterpart, voice content is going to be a major thing in Digital Marketing.