Interview Series – Decoding Digital Marketing Careers

  • Author: Parshwa Sarvaiya
  • |
  • Published Date : 24 August , 2021
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The world as we see it today is an evolving and rapidly changing place. What was news yesterday is history today. In such a dynamic environment, change is the only thing constant. And this change is across all spheres of our lives, reflecting in our habits and the lifestyles we maintain. So it is only natural that it will also affect our media consumption and interaction. As we discuss this, traditional media continues to remain the mainstay of a large number of brands, and the basis for trying to reach a large mass of people. But consumers today are a discerning lot, and more and more brands are seeing merit in having niche audiences. This is where the internet comes in and weaves its magic. It enables marketing to the relevant person, at the right time and on the right occasion. This is where the future lies. Online marketing is not about a one size fits all approach. It is about exclusivity and the recognition that people are unique. This is exactly what social marketing and mobile marketing believe in endorsing. The beauty of social marketing is that it is non-intrusive and at the same time can touch your consumer at a very vital touchpoint.

In this interview, Parshwa Sarvaiya, currently a Digital Marketing Manager at Social Beat, talks about the potential of the digital marketing field and the latest trends.

Wearing dual hats of creativity & performance marketing and with experience of 4.5+ years, Parshwa likes to keep the balance of work between the left & the right brain. He has been continuously sharpening his knowledge tools. Working with Social Beat for the last 2.5 years, he has gained experience in multiple sectors like E-Commerce, BFSI, Real Money Gaming, Food delivery logistics, etc. Parshwa likes to observe and his recent observation has turned into a belief that "The whole campaign might not reach the entire audience all at once, it's better to rock that one single communication which they come across, and they are sold". He prefers to be tactical while communicating ads and creative while on social media.

You’ve been in the digital industry for so many years now, how has your journey been?

Parshwa S:
The journey has been pretty smooth and full of learnings. The beauty of digital is that it gets updated every minute and it lets you learn with each second you spend working in the field.

As a digital marketer, what keeps you inspired & motivated to perform in your best interest?

Parshwa S:
The number game! The tangible impact of the ideas and the ROI generated for a client. All this makes you feel like you're making a difference which eventually keeps me going.

What evolution have you seen in Digital Marketing over the last few years?

Parshwa S:
I have seen the transformation of the whole digital space, from initially it being called a "bubble that'll break soon" to the current day where "Digital is the way to go for the smallest to biggest businesses". From brands treating celeb birthdays and other odd events as topicals to topicals being matured to an extent that they have a place in award categories. From the shift of brand ambassadors to influencers. From the evolution of B2B, B2C to the invention of a whole new way to reach out to the customers i.e. D2C.

Which is that one digital campaign that stands out for you?

Parshwa S:
HUL's Kan Khajura Tesan to reach out to the media dark areas. That's how a campaign affects its audience instead of just communicating something and then leaving it there.

If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?

Parshwa S:
Must-know tools for every digital marketer:
-Google Analytics
-Industry News Portals

According to you, which is the biggest challenge currently being faced in this career profile?

Parshwa S:
The biggest challenge currently being faced in this career profile is, cross-platform learning and the generation gap between the client-side decision taker vs the agency's team.

Lastly, what do you think is the next major trend in Digital Marketing?

Parshwa S:
Eradication of websites and social platforms providing a space for your shop/products feed with a payment gateway and a backend-based data upload & management tool.