Interview Series – Decoding Digital Marketing Careers
Change is guaranteed in a fast-moving digital world. Digital marketing revolves around creating relationships with the customer, speaking in their language, in the places they want companies to be. Big brands have set a very high bar due to this increased competition and the better services that they now provide. Personalized product recommendations, targeted email campaigns, free shipping, bespoke offers, reviews, and social media are now the norm rather than the exception. Those that don’t adapt to the changing consumer will quickly lose out to the competition. To keep up with the competition, knowledge of the latest online trends and customer preferences are essential and cannot be compromised upon. In such a sphere, most businesses prefer outsourcing their digital operations and brand-building to ensure that they are on top of the game and are seen to be embracing change rather than fearing it.
In this interview, Rahul Krishan Ahuja, the founder and CEO of Counted Media Labs Pvt Ltd. talks about the potential of the digital marketing field and the requirements to make it in this field.
With a diversified work experience and with a vision of an Integrated Marketing Communication firm, Rahul founded Adeventurez in September 2007 with a client list of industry leaders such as Future Group, YoBoHo, Turner Group, Conde Nast India, Disney India, and Percept Pictures. Currently, he is focused on building Counted Media Labs as a global entity, with expansion in TV & Film production, Content, Design, Entertainment, and Lifestyle among other products and service-based industry forms. Being overly ambitious, he is currently spearheading operations of various startups such as Adeventurez, Admaws.com, Pandolin.com, Threepiececompany.com, Itcanbefilmed.com, Filmcity.one and SaintInsane.com. He is a hardworking and relentless leader who is always looking for ways to improve himself and his business.
You’ve been in the digital industry for so many years now, how has your journey been?
Rahul A: It has been a long entertaining and educating journey. I have been a part of digital since the very beginning, the early years in 2007-08 and it has been evolving every day since. You never know what new thing will disrupt the sector that you would need to learn to use as a marketer.
As a digital marketer, what keeps you inspired & motivated to perform in your best interest?
Rahul A: I think the newness that comes with it every day of the week, keeps everything fresh and you on your toes. You need to keep learning every day to stay at par with everyone else in the sector. You can't be left behind. It is a rat race out there, you want to be the lion in that rat race!
What evolution have you seen in Digital Marketing over the last few years?
Rahul A: Content keeps evolving every other day. When we started it was text, messaging, posts and tweets, and large format videos. Now it is not limited like that. There are short-form videos, live & real-time videos, horizontal & vertical videos, and whatnot. There are podcasts, voice & real-time audio besides the regular content funnels, and all of these formats have their own set of influencers too. You have to be thinking of new ideas to market on these, in ways where content could be consumed on different platforms and in different mediums to tell brand stories and generate consumer interest.
Which is that one digital campaign that stands out for you?
Rahul A: Netflix, Spotify, Amazon, Zomato, Swiggy are doing some of the best digital campaigns I have seen in 2020-21.
If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?
Rahul A: Google Analytics, Facebook Advertising, Google Ads! and special mention - Canva!
According to you, which is the biggest challenge currently being faced in this career profile?
Rahul A: The only challenge in this career profile is to stay relevant, up to date, and better than yourself from yesterday and others today.
Lastly, what do you think is the next major trend in Digital Marketing?
Rahul A: A voice chat room with social media apps like Clubhouse is already the next major trend. Audio-Only apps and Short-Form videos will be part of every major trend in the next couple of years.