Digital Marketing Course Fees – How much should you pay

  • Author: Rhea Sethi
  • |
  • Published Date : 19 October , 2020
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Digital marketing is a booming field and a lucrative career option today. Many businesses have now realized the importance of having an online presence in the market. Before, businesses have focused on traditional marketing which proved to be quite unsuccessful because it becomes difficult to measure results and using traditional channels alone has become an expensive affair. 

Even their customers are now spending more time on the internet than ever before, making online marketing a more cost-effective method to reach the target audience. Thus, many companies have started pivoting towards Digital Marketing and have thus created more jobs in this eclectic field. 

In 2020, the digital Industry in India is already producing more than 20 lakhs jobs. 

According to a Goldman Sachs report, the digital marketing career scope in India will be worth USD160 billion by 2025, which is three times the current value. Besides, by 2021, digital advertising spends are believed to reach Rs 25,000 crore in India. (India Today)

We now see a growing demand for both Digital Marketing freshers and experienced professionals. Also, due to the current situation of the economy worldwide, more recruiters are increasingly looking for skilled people who can work remotely in Digital marketing jobs. Thus, Digital Marketing offers exciting opportunities for anyone who is looking to build a long-term career in this field.

With this growing popularity of Digital Marketing, several institutes are now offering short-term and long-term online courses for professionals seeking to establish expertise in this field. You will need to find a course that not only helps you to learn fundamental concepts but also helps you meet your career -specific goals.

It is, therefore, necessary for aspirants and professionals to carefully consider many factors such as the institute, instructors, curriculum, price, and, most importantly, the placement opportunities provided by the course to ensure that they are making the right choice. 

To make it easier for you, we have compared some of the Best Online Digital Marketing courses in India.

There are several courses in the market today, but not all are well recognized and not every course provides you value for money. The price you pay can depend on several factors such as course duration, course curriculum, trainers, certifications, practical skills, etc. The Digital marketing online course price can range from as low as Rs 499 to as high as 1 lakh rupees. 

Thus, you should choose a particular course only after considering some key factors that include: 

  1. Course Curriculum- The first and most important factor is the course curriculum which should be your major focus area. The course should include all domains of Digital Marketing and it should have the latest content. Since many people prefer to learn new concepts, the course should have the option of a customized syllabus. This can help you meet your learning goals and the  price can also be changed based on the topics you choose.
  2. Course Instructors- The courses taught by top industry experts have a much higher value than courses that are not. Industry experts are subject matter experts who have vast experience in the field. The course instructors can make a huge difference in your learning experience not only through their knowledge but also on how well they can clarify your doubts etc.
  3. Practical learning opportunities- Digital Marketing requires practical skills that you need to prove through experience. This is one of the most important criteria the recruiter will look for when you apply for jobs. Thus, you should choose a course that has more live projects, case studies & assignments which provide you the required industry exposure. Also, if there is an option to do an internship as part of the course, it will be a good practical experience for you.
  4. Certifications- The course should provide you with industry-recognized certifications that add value to your resume. A course that provides a university PG certification would be a good option to consider. Also, many other reputed certifications like Google AdWords, Google Analytics, HubSpot Content marketing, etc are considered a good addition to your digital profile.
  5. Other benefits- Lastly, any other benefits that add value to the whole course should also be considered. The benefits could be like- career counselling, Q and A sessions, access to training materials, interview preparation etc. These additional benefits can provide you good support to excel in your Digital Marketing career.

At DigiGrad, we provide you a very practical and comprehensive course that helps you develop your Digital Marketing skills. Our course has various live projects, assignments, case studies that focus completely on the practical learning aspect. It is delivered by trainers who are industry experts with extensive knowledge in this field. Having an agency background helps us give 8-10 live projects to every participant in the course. Being a top digital agency (Social in India and having worked with 250+ top brands, we provide deep industry insights and updated knowledge to the students.

The ideal price you should be paying can be anywhere between Rs 20,000 to 60,000 (For 2 months to 6 months online course). If the course you choose includes all the major requirements, then this is the best price you should be paying. Our course also includes different components such as live projects, internships, practical case studies, assignments and placement assistance. Considering all these factors in mind, we have priced our courses fairly, while keeping the key focus on the quality and teaching pedagogy.

You can find below our detailed pricing structure which is broken down into various components with an approx cost for each of the components. 

How should you evaluate the price of a digital marketing course 

          Key ComponentsDigital Marketing Master Program

Theory around various topics by top-level industry experts
Rs 8,000 to 10,000
  Live Online Classes with Practical Demo₹ 10,000
5 to 10 Live Projects ₹ 15,000
Practical Case Studies₹ 15000
Placement Assistance & Internship₹ 5000
Tentative TotalRs 40,000 to Rs 60,000 is what you should be paying for a course that takes care of the above factors

*The figures mentioned here are the approx cost of each component.

The price we charge for our Digital Marketing courses, justifies the value-addition you get from these courses. You get a practical exposure to various aspects of Digital Marketing and the skills learned during the course would help you distinguish yourself from other candidates in the job market.

If you are looking to get certified in Digital Marketing and build a successful career ahead, do check out our courses here.