Interview Series – Decoding Digital Marketing Careers

  • Author: Bhawna Sawhney
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  • Published Date : 27 August , 2021

With ever-growing digital channels, Digital Marketing is here to stay. Companies can easily track the results of their digital marketing campaigns to high accuracy. This advantage makes it incredibly easy which strategies to use for most profitable results and which ones would require other approaches or added work.
Different from most traditional offline marketing efforts, digital marketing enables marketers to see automated, accurate results in real-time. For instance, if you ever put up an ad within a magazine, you will know how difficult it would be to estimate how many people actually flipped the pages and saw or even paid attention to your ad. In offline marketing, there is no accurate way to know if that ad was responsible for any of your sales. With digital marketing, you can easily measure your ROI for all aspects of your marketing campaigns.
Digital marketing solutions have also helped corporations to expand their footprints in different corners of the world with the technology.

In this interview, Bhawna Sawhney, currently Senior Manager for Social Media at ShaadiSaga, gives us an insight into the world of digital marketing through her own experience.

With over 6+ years of experience in managing social media and branding for one of the leading wedding portal startups, Bhawna has realized that the marketing industry changes rapidly. She is the new-age marketer, who believes in doing more with less. Gone are the days when certain players could monopolize industries due to their extravagant budgets. Thanks to technology, she has been able to see for herself how effective strategy and communication can help have a tremendous impact and shape trends.


You’ve been in the digital industry for so many years now, how has your journey been?

Bhawna S: It has been a rollercoaster ride, with lots of ups and downs but definitely fun. With the number of changes the digital industry goes through, you are always on your toes to make your place in it.

When did you decide it’s the right time to make a career shift towards Digital Marketing?

Bhawna S: I call myself an accidental marketer. My journey started in business development but digital marketing especially social media intrigued me. And this fascination made me jump into the world of Digital and honestly, that was one of the best decisions I made.

What evolution have you seen in Digital Marketing over the last few years?

Bhawna S: In almost 7 years of my working in this field, I have seen that now brands understand the potential of digital, and what it actually brings to the table. Consumers are not just online to get entertained but are now even making purchase decisions online.

Which is that one digital campaign that stands out for you?

Bhawna S:
For now it has to be HM X Sabyasachi. The way they marketed the collection (that surely could be seen with the response on the day of launch) was phenomenal. The online world was buzzing with different opinions and it has not stopped yet!

If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?

Bhawna S: The three must-know tools for every digital marketer are:
- Facebook Ads Manager
- Google Analytics
- Canva or any other designing tool

According to you, which is the biggest challenge currently being faced in this career profile?

Bhawna S: Things change very quickly here so you need to learn, unlearn and up-skill yourself all at the same time.

Lastly, what do you think is the next major trend in Digital Marketing?

Bhawna S: With Clubhouse garnering attention and all other platforms coming up with their counterpart, voice content is going to be a major thing in Digital Marketing.

Interview Series – Decoding Digital Marketing Careers

  • Author: Parshwa Sarvaiya
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  • Published Date : 24 August , 2021

The world as we see it today is an evolving and rapidly changing place. What was news yesterday is history today. In such a dynamic environment, change is the only thing constant. And this change is across all spheres of our lives, reflecting in our habits and the lifestyles we maintain. So it is only natural that it will also affect our media consumption and interaction. As we discuss this, traditional media continues to remain the mainstay of a large number of brands, and the basis for trying to reach a large mass of people. But consumers today are a discerning lot, and more and more brands are seeing merit in having niche audiences. This is where the internet comes in and weaves its magic. It enables marketing to the relevant person, at the right time and on the right occasion. This is where the future lies. Online marketing is not about a one size fits all approach. It is about exclusivity and the recognition that people are unique. This is exactly what social marketing and mobile marketing believe in endorsing. The beauty of social marketing is that it is non-intrusive and at the same time can touch your consumer at a very vital touchpoint.

In this interview, Parshwa Sarvaiya, currently a Digital Marketing Manager at Social Beat, talks about the potential of the digital marketing field and the latest trends.

Wearing dual hats of creativity & performance marketing and with experience of 4.5+ years, Parshwa likes to keep the balance of work between the left & the right brain. He has been continuously sharpening his knowledge tools. Working with Social Beat for the last 2.5 years, he has gained experience in multiple sectors like E-Commerce, BFSI, Real Money Gaming, Food delivery logistics, etc. Parshwa likes to observe and his recent observation has turned into a belief that "The whole campaign might not reach the entire audience all at once, it's better to rock that one single communication which they come across, and they are sold". He prefers to be tactical while communicating ads and creative while on social media.


You’ve been in the digital industry for so many years now, how has your journey been?

Parshwa S:
The journey has been pretty smooth and full of learnings. The beauty of digital is that it gets updated every minute and it lets you learn with each second you spend working in the field.

As a digital marketer, what keeps you inspired & motivated to perform in your best interest?

Parshwa S:
The number game! The tangible impact of the ideas and the ROI generated for a client. All this makes you feel like you're making a difference which eventually keeps me going.

What evolution have you seen in Digital Marketing over the last few years?

Parshwa S:
I have seen the transformation of the whole digital space, from initially it being called a "bubble that'll break soon" to the current day where "Digital is the way to go for the smallest to biggest businesses". From brands treating celeb birthdays and other odd events as topicals to topicals being matured to an extent that they have a place in award categories. From the shift of brand ambassadors to influencers. From the evolution of B2B, B2C to the invention of a whole new way to reach out to the customers i.e. D2C.

Which is that one digital campaign that stands out for you?

Parshwa S:
HUL's Kan Khajura Tesan to reach out to the media dark areas. That's how a campaign affects its audience instead of just communicating something and then leaving it there.

If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?

Parshwa S:
Must-know tools for every digital marketer:
-Excel
-Grammarly
-Google Analytics
-Industry News Portals

According to you, which is the biggest challenge currently being faced in this career profile?

Parshwa S:
The biggest challenge currently being faced in this career profile is, cross-platform learning and the generation gap between the client-side decision taker vs the agency's team.

Lastly, what do you think is the next major trend in Digital Marketing?

Parshwa S:
Eradication of websites and social platforms providing a space for your shop/products feed with a payment gateway and a backend-based data upload & management tool.

Interview Series – Decoding Digital Marketing Careers

  • Author: Sonia Grover
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  • Published Date : 19 August , 2021


In today’s technologically advanced world, digital marketing is the new way to promote and sell products. Compared to traditional marketing, it is cost-effective, easily managed, and simple to analyze and learn. In a society where we struggle with scarcity and rising prices, digital marketing is the way to turn that around. The internet is easily accessible by everyone in any part of the globe. It is easier to connect with potential customers without having to meet them. This is a dominant field today which provides numerous opportunities to current and future generations. It is incredibly convenient for people to buy anything required from the internet without taking a foot outside of their homes and also saves time as they can easily compare prices on multiple websites and pick what is best suited to their needs. It also helps businesses themselves, big or small. The traders can advertise for less money, or even for free if one knows how to do it well. Products can often go viral without any money being invested in marketing. Digital marketing is definitely a major boon to the industry.

In this interview, Sonia Grover, currently a Digital Marketing Manager at NAV Fund Administration Group, gives us an insight into the world of digital marketing through her own experience.

Sonia has close to 7 years of experience in improving the online presence of leading brands across various industries. Her expertise spans over B2C and B2B domains and specializes in ROI-driven strategies. She has played pivotal roles in the marketing teams of companies such as Shapoorji Pallonji Group, LogiNext (funded by PayTM) and is currently managing the online marketing of a hedge fund company in the United States. Sonia is also involved in several personal projects that include an upcoming property start-up scheduled to launch in 2021.

You’ve been in the digital industry for so many years now, how has your journey been?

Sonia G: Been close to 7 years for me in the digital industry. The journey has been extremely enriching with a lot of learning.

As a digital marketer, what keeps you inspired & motivated to perform in your best interest?

Sonia G: I love my work - is what keeps me going. I enjoy every minute of it, no kidding. Before my MBA, I was offered the role of a developer in an IT company as I wanted a job that includes Business Strategy + Tech, sadly there was no such role at that time (talking about close to 8 years back). So, I decided to learn Business after my engineering - and fortunately, Digital Marketing was kicking off at the time when I was about to complete my MBA. So, I decided to get into this field with a very low-paying job, while my friends got great packages in sales, operations, etc. So, that's what keeps me going - keen interest & love for it! Might be difficult to believe, but I don't get bored of my work. *wink*

What evolution have you seen in Digital Marketing over the last few years?

Sonia G: A lot of things have changed in the last few years, a couple of them being:
- Organizations have started giving importance to Marketing Automation, which wasn't the case 5 years back.
- More importance to Search Ads.
- Industry has seen the rise of Influencers across social media, it is crucial for brands (especially B2C) to be present on social media.
- Organizations are investing in BI, so Marketing can be more data-driven.

Which is that one digital campaign that stands out for you?

Sonia G: Many campaigns stand out for me. Some were successful, some not so much. One of these was during my time at Loginext, a logistics SAAS company where our objective was to improve conversions of leads in the pipeline and existing clients. Using HubSpot, several automated processes were built to effectively nurture the leads into opportunities and eventually customers. Through our automation campaigns, users were shown customized messages based on their behavior and were served messages by putting them into well-defined cohorts.
The result - shorter sales cycles, positive effect on customer delight, better Net promoter scores, a 5-fold increase in website traffic - all with 70% lesser manual effort. This led to growth by 150% in the first year and 20% growth MOM since the launch. The success of this campaign was so noteworthy that HubSpot themselves covered it on their website.

If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?

Sonia G: Good to begin with the following tools:
1) Google AdWords
2) Google Webmasters
3) Google Analytics
4) Facebook/Twitter Analytics
5) HubSpot Certification

According to you, which is the biggest challenge currently being faced in this career profile?

Sonia G: Too much information which isn’t credible. Competition. The dominance of Google.

Lastly, what do you think is the next major trend in Digital Marketing?

Sonia G: The industry is moving towards Video Marketing and Influencer Marketing. 

Interview Series – Decoding Digital Marketing Careers

  • Author: Prince Kuman Singh
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  • Published Date : 16 August , 2021

Digital Marketing can be seen as a new philosophy and business practice emerging with improvements in technology. Goods, services, and even ideas and information can be marketed using the internet today. Traditional marketing still exists, but it has slowly begun to dissolve for a majority of the market. Digital marketing makes shopping easier for the consumer. If a seller knows what his target audience wants, it makes marketing so much easier. This is exactly how digital marketing helps. It allows brands to analyze what worked where, for who, and how much. So that, the next time, they can target a more specific audience. It can majorly benefit the promotion of any business. Be it service provision, application development, or anything practically that can be sold. It is not difficult to see why so many businesses prefer this form of marketing for promotion. It is cost-effective in multiple ways and can help small businesses to get traction.

In this interview, Prince Kumar Singh, currently a Team Lead - Digital Marketing at InnoServ Digital, talks about his journey and role, along with advising our future digital marketers.

Prince has around 10 Years of Experience in the Digital Marketing field. He has been associated with InnoServ Digital for the last 5 years and has experience working in Digital Marketing Delivery, Client Servicing, Team Handling, and Sales roles. He has worked with some of the leading clients in the Higher Education, Healthcare, Travel, and Automobile sectors. He is an expert in Social Media Marketing, Implementing Inbound Marketing Methodology, Online Reputation Management, Optimizing Website UX, and Search Engine Optimization (SEO). A regular participant in events organized by Facebook, Google, and other Digital Marketing communities to be updated with the latest trends. He is also the host of a podcast channel "Digital Marketing Gyaan" where he keeps on sharing Digital Marketing tips and also interviews global industry leaders on some of the popular Digital Marketing topics.

You’ve been in the digital industry for so many years now, how has your journey been? 

Prince KS: It has been more than 9 years into the digital marketing industry, I will be completing a decade somewhere in March 2022. The journey has been amazing till now, there were several ups and downs, but I was fortunate to have a few good mentors and clients on my side who helped me and encouraged me to take the difficult paths. I started my journey as an SEO executive and currently, I am working as a Team Lead – Digital Marketing. In the initial years, I had my inclination towards website development and SEO, but gradually I shifted towards Social Media Marketing and now, more focus is on client interaction, account management, and creating digital marketing strategies.

As a digital marketer, what keeps you inspired & motivated to perform in your best interest?

Prince KS: Despite having spent a good time in this industry I think there is a lot more to learn. Each day comes with new challenges and opportunities to make campaigns better. It can be improving user engagement on social media platforms, planning innovative social media strategies, or learning from competitor analysis. The user behavior and social media strategies keep on changing with time which makes the field interesting.

To keep myself updated with the latest social media updates, I regularly attend webinars by Facebook, Semrush, Hootsuite, Moz, and by the Industry leaders. Also, to keep me motivated and inspired to give my best in digital marketing, I have recently started a podcast channel with the name Digital Marketing Gyaan. Here, I share my learning and also take the opportunity to interact and interview global digital marketing experts. It is one of the best ways for me to get my doubts cleared and have a better understanding of the concepts with the area experts who are generally at the CEO and CXO levels.

What evolution have you seen in Digital Marketing over the last few years?

Prince KS: The time spent by users on social media platforms has increased but at the same time having a trustful fanbase for brands and businesses has become more difficult. The main reason for it is, every business wants to have its dominance on social media platforms. For customers, it has become easy to select from multiple options with just a few clicks on their mobile. Because of this, getting quality leads is not an easy task now. One needs to do proper campaign planning and funnel strategy to have quality leads.

Which is that one digital campaign that stands out for you?

Prince KS: For one of our academic clients, we planned a social media campaign focusing on the Facebook Group. We encouraged the aspirants to join the group to have an instant resolution to their admission-related doubts. The strategies for the next 3-4 months were planned well in advance and when students started joining the group, we were able to observe a lot of engagement. Several activities were planned to range from Question-Answer sessions to LIVE interaction with faculties, students, and alumni. The campaign helped in building trust in the brand and led to a better admission conversion rate.


If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?

Prince KS: There are many free and paid tools available today which have made digital marketing a bit easy. I would recommend these 3 free tools:

1. Google Analytics – It is a must-know for anyone who is going to practice SEO.

2. Canva – If you are not a professional designer, this tool is very useful for you. You can create social media creatives, mailer templates, and short videos very easily with its readymade templates and pick & drop facility.

3. Mailchimp – If you want to do email marketing, then you can try this tool. It has several templates to use and also a dashboard that gives the analytics of your email marketing campaign.

According to you, which is the biggest challenge currently being faced in this career profile?

Prince KS: Having RoI-focused work. Most digital marketers go on doing regular digital marketing tasks without understanding the results and expectations. As digital marketers, we must understand the end-users or customers first and then plan our digital strategies to meet the objective. Having more focus on analyzing the tasks and optimizing them is the key to outperform your competitors.

Lastly, what do you think is the next major trend in Digital Marketing?

Prince KS: The consumption of the audio form of content is increasing day by day. It is because of the ease it provides for continuing our regular work and listening to amazing conversations. More and more players are entering into this field such as Spotify Greenrooms, Clubhouse and there is news that Facebook is also experimenting with LIVE audio rooms. Brands have also started taking it seriously in India and are in the initial stages of creating their podcast channels. According to KPMG, India is the third-largest podcast-listening market globally and is expected to be valued at INR 17.62 Cr by 2023. Therefore, it will be the next major trend which we will see in the next 1-2 years.

Interview Series – Decoding Digital Marketing Careers

  • Author: Sharanya Venugopal
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  • Published Date : 12 August , 2021

Digital marketing has changed business forever with customer expectations also evolving at an incredible rate. We spend 9 hours a day on our phones on different social media sites and get influenced by a large number of organizations that advertise on these platforms. Social media sites are where many of today’s customers devote a great deal of time – some of it also spent communicating about the products and services to buy. It presents a golden opportunity to start a conversation with potential customers, rather than just speaking at them with a marketing campaign. Creating a digital presence and using it to communicate with customers is now crucial to success. But it requires time, commitment, and the expertise of digital marketers. The payoff is having satisfied customers online and evangelizing products and services with their social media circle.

In this interview, Sharanya Venugopal, currently the AVP for Client Servicing at Social Beat, talks about the potential of the digital marketing field and the latest trends. 

Sharanya is a Digital Media & Consumer Psychology professional with 6+ years of experience in working with home-grown brands to develop their digital marketing strategy. Intrigued by the mystery of why consumers do what they do, she believes that she is on an expedition to weave tactical stories that resonate most with a brand's audience. Some of her notable clients are Titan Limited, ITC, Tata Global Beverages Limited, Malabar Gold and Diamonds, Sundaram Mutual Fund and Juicy Chemistry.


You’ve been in the digital industry for so many years now, how has your journey been? 

Sharanya V: My journey in media and marketing has been an interesting one, loaded with a lot of learning. At every single moment, there is some innovation or product being launched in the hands of the consumer, and as a digital marketer, it is crucial to know how to best use this innovation to effectively converse with the audience. It's important to think on your feet which results in a huge amount of learning.

As a digital marketer, what keeps you inspired & motivated to perform in your best interest?

Sharanya V: What keeps me inspired is innovation and the value that it adds to the art of storytelling. At the end of the day, every brand on digital media is trying to tell a story that resonates with its consumer. Brainstorming and constantly finding new ways to tell the same brand story is all I need to keep myself motivated.

What evolution have you seen in Digital Marketing over the last few years?

Sharanya V: As I mentioned before, this field is constantly evolving. But the last one and half years have really accelerated its growth. Brands that were not too keen on digital marketing have started seeing value in investing in it. This has only happened because consumer behavior was forced to change tremendously in such a short span of time owing to the pandemic.

I also think that digital has evolved from being just a channel to convey your brand's offerings to the audience to a channel where brands have started to understand what customers are searching for and hence how to best engage with them in two-way communication.

Which is that one digital campaign that stands out for you?

Sharanya V: It is quite difficult to choose one, to be honest. I am very intrigued by how the smaller homegrown brands in the country are leveraging all the capabilities of the digital platforms to effectively connect with their consumer. I always look out for the campaigns done by brands like Juicy Chemistry, boAt, Sleepy Owl, and so on. I also think that some smaller brands are doing a great job at keeping inclusivity & consumer sentiments at their core.

If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?

Sharanya V: Google Analytics and Digital Platform Ad dashboards (Facebook, Google, LinkedIn, etc) If one is focused on digital branding and social media then some amount of creative Design Thinking & Storytelling knowledge would help.

According to you, which is the biggest challenge currently being faced in this career profile?

Sharanya V: The downside of thinking on your feet is the last-minute execution, which can make life-work balance a bit stressful.

Lastly, what do you think is the next major trend in Digital Marketing?

Sharanya V: Voice and AI have been the most anticipated areas in the past few years, I am looking forward to seeing how it will scale in the future while adhering to data security policies.

Interview Series – Decoding Digital Marketing Careers

  • Author: Rahul Krishan Ahuja
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  • Published Date : 11 August , 2021

Change is guaranteed in a fast-moving digital world. Digital marketing revolves around creating relationships with the customer, speaking in their language, in the places they want companies to be. Big brands have set a very high bar due to this increased competition and the better services that they now provide. Personalized product recommendations, targeted email campaigns, free shipping, bespoke offers, reviews, and social media are now the norm rather than the exception. Those that don’t adapt to the changing consumer will quickly lose out to the competition. To keep up with the competition, knowledge of the latest online trends and customer preferences are essential and cannot be compromised upon. In such a sphere, most businesses prefer outsourcing their digital operations and brand-building to ensure that they are on top of the game and are seen to be embracing change rather than fearing it.

In this interview, Rahul Krishan Ahuja, the founder and CEO of Counted Media Labs Pvt Ltd. talks about the potential of the digital marketing field and the requirements to make it in this field. 

With a diversified work experience and with a vision of an Integrated Marketing Communication firm, Rahul founded Adeventurez in September 2007 with a client list of industry leaders such as Future Group, YoBoHo, Turner Group, Conde Nast India, Disney India, and Percept Pictures. Currently, he is focused on building Counted Media Labs as a global entity, with expansion in TV & Film production, Content, Design, Entertainment, and Lifestyle among other products and service-based industry forms. Being overly ambitious, he is currently spearheading operations of various startups such as Adeventurez, Admaws.com, Pandolin.com, Threepiececompany.com, Itcanbefilmed.com, Filmcity.one and SaintInsane.com. He is a hardworking and relentless leader who is always looking for ways to improve himself and his business.

You’ve been in the digital industry for so many years now, how has your journey been? 

Rahul A: It has been a long entertaining and educating journey. I have been a part of digital since the very beginning, the early years in 2007-08 and it has been evolving every day since. You never know what new thing will disrupt the sector that you would need to learn to use as a marketer.

As a digital marketer, what keeps you inspired & motivated to perform in your best interest?

Rahul A: I think the newness that comes with it every day of the week, keeps everything fresh and you on your toes. You need to keep learning every day to stay at par with everyone else in the sector. You can't be left behind. It is a rat race out there, you want to be the lion in that rat race!

What evolution have you seen in Digital Marketing over the last few years?

Rahul A: Content keeps evolving every other day. When we started it was text, messaging, posts and tweets, and large format videos. Now it is not limited like that. There are short-form videos, live & real-time videos, horizontal & vertical videos, and whatnot. There are podcasts, voice & real-time audio besides the regular content funnels, and all of these formats have their own set of influencers too. You have to be thinking of new ideas to market on these, in ways where content could be consumed on different platforms and in different mediums to tell brand stories and generate consumer interest.

Which is that one digital campaign that stands out for you?

Rahul A: Netflix, Spotify, Amazon, Zomato, Swiggy are doing some of the best digital campaigns I have seen in 2020-21.

If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?

Rahul A: Google Analytics, Facebook Advertising, Google Ads! and special mention - Canva!

According to you, which is the biggest challenge currently being faced in this career profile?

Rahul A: The only challenge in this career profile is to stay relevant, up to date, and better than yourself from yesterday and others today.

Lastly, what do you think is the next major trend in Digital Marketing?

Rahul A: A voice chat room with social media apps like Clubhouse is already the next major trend. Audio-Only apps and Short-Form videos will be part of every major trend in the next couple of years.

Interview Series – Decoding Digital Marketing Careers

  • Author: Keshav Krishnan
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  • Published Date : 3 August , 2021

In 2019, consumers went to stores and malls to buy their products. Today, they shop for goods on Amazon, Instagram, or company websites. Calling the change that customer interaction has undergone as massive would be an understatement. Digital developments that occur daily now drive the way consumers interact and transact with businesses, creating a multitude of opportunities as well as challenges for the company. The opportunity for brands lies in the fact that they can now make their products easily viewable and accessible while reducing their costs. The challenge they now face is that every business is aggressively competing in the digital space; competition levels that are new and have never been seen before. It is for this reason that companies hire digital marketing experts - to understand how they can interact with their customers, build their digital presence and gain recognition online.

In this interview, Keshav Krishnan, currently the Senior SEO Analyst at iQuanti, Inc. talks about his journey and role in this field.

Keshav is an experienced Digital Marketer and Niche Site Expert with a demonstrated history of creating a portfolio of niche websites and working in a large diversity of industries such as online news agencies, advertising agencies, and home décor. His core strength is his deep understanding of platforms, brands, and creatives. Being a multi-talented individual, Keshav has helped brands to grow their business with Facebook Ads, LinkedIn Ads, and Content. He is on a mission to help Young Bloggers earn passive income online and believes that “Content is King” – It is where much of the real money can be made on the Internet.


You’ve been in the digital industry for so many years now, how has your journey been? 

Keshav K: It has been 5.5 years, working in the Digital Marketing industry, and honestly, it has been a great learning experience. I started my journey as a part-time SEO executive, learning and implementing several skills during these years helped me grow as a Niche Site and Passive Income Expert.

As a digital marketer, what keeps you inspired & motivated to perform in your best interest?

Keshav K: I believe that getting inspired and motivated to perform only comes from gaining in-depth knowledge and keep learning new skills every day.

What evolution have you seen in Digital Marketing over the last few years?

Keshav K: Introduction of New Tools & Platforms, SEO and Marketing strategy has changed and evolved the Digital Marketing industry.

Which is that one digital campaign that stands out for you?

Keshav K: Topic recommendations for American Express Business Content Hub is the one  digital campaign that definitely stands out for me.

If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?

Keshav K: I would love to suggest 3 tools for entry-level bloggers and digital marketers -

1. SEMrush,

2. Ahrefs, and

3. Google Analytics

According to you, which is the biggest challenge currently being faced in this career profile?

Keshav K: As per my thoughts, the biggest challenge currently being faced in this career profile is that a lot of dilution is happening in this industry and now it is "Survival of the fittest".

Lastly, what do you think is the next major trend in Digital Marketing?

Keshav K: AI & Machine Learning is certainly the upcoming major trend in Digital Marketing.

Interview Series – Decoding Digital Marketing Careers

  • Author: Jay Shah
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  • Published Date : 3 August , 2021

Today almost everything is available at a click of a button or a swipe on an app. Internet and connectivity have indeed helped businesses and companies to market themselves to a wider audience which hitherto was unimaginable. Just think about it, nowadays we can buy products and avail services sitting in the comforts of our house from businesses located thousands of kilometers away. This is one of the many wonders of science and technology which is helping people better their lives. Whether it is a startup or a multinational conglomerate, today almost every business uses digital marketing services to expand its operations and reach a larger section of the population. Digital marketing solutions have helped these corporations to expand their footprints in different corners of the world with the technology.

In this interview, Jay Shah, currently the Marketing Manager at PayNearby, talks about the potential of the Digital Marketing field and the latest trends. 

Spending 4 years in the industry, Jay has championed cross-functional team management, interpreting client needs, communicating across all managerial levels, social media management while thriving in high-pressure situations. He has successfully managed the end-to-end strategy planning and delivery for marketing projects and campaigns for the BFSI, Entertainment, and Retail industry. He believes in collaborative work and as a team leader, feels the need to be responsible and instrumental in the growth and development of all team members. His diverse portfolio includes lucrative work for companies like HDFC Bank, Aristocrat, and Morphy Richards along with award-winning work for Colors (Viacom18) and ALTBalaji. His zeal and inclination towards brands, especially their digital content, make him a hungry learner every day.


You’ve been in the digital industry for so many years now, how has your journey been? 

Jay S: I have been in this industry for around 4 years and to summarize my journey in a nutshell, it has been an exponentially growing curve. The experience has been dynamic and learning exposure has been great.

As a digital marketer, what keeps you inspired & motivated to perform in your best interest?

Jay S: As a marketer, I have always been motivated in creating something new and out-of-the-box through creative projects, teamwork & the opportunity to lead the campaigns right from ideation to the launch phase. The process of learning has been a constant inspiration and has helped me to grow.

What evolution have you seen in Digital Marketing over the last few years?

Jay S: While in the last year of my post-graduation, I sensed the transformation happening and social media was adopted by every brand. When I began my journey, there were 3 platforms that every brand would be present on to achieve their marketing goals. With constant evolution and change, today one can adopt more than 15 platforms to build the community and advertise. The growth that we have witnessed is tremendous and for future purposes, digital marketing will be a necessity.

Which is that one digital campaign that stands out for you?

Jay S: The Swiggy Voice of Hunger Challenge campaign stands out for me. This campaign has not only engaged consumers in a fun and quirky manner by using the voice note feature on Instagram but also presented how one is well versed with the platform and can create a unique value proposition by leveraging new features to engage with the audience.

If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?

Jay S: According to me, the most significant tools for the new digital marketers are: 

1. Google Analytics 

2. Facebook Ads Manager 

3. Google Adwords

According to you, which is the biggest challenge currently being faced in this career profile?

Jay S: Work-Life Balance, need to stay relevant and in trend.

Lastly, what do you think is the next major trend in Digital Marketing?

Jay S: Programmatic advertising will be the new trend due to the effectiveness, efficiency & control that it gives to mobile marketers. Also, the rise of vernacular content will continue to grow as a lot of opportunities have been created for the key categories like OTT, Ecommerce, Digital Payments, News, etc. Pandemic has accelerated the growth of users towards digitization, making brands adopt vernacular marketing content.

Interview Series – Decoding Digital Marketing Careers

  • Author: Vivek L
  • |
  • Published Date : 3 August , 2021


The Internet has become like a breath for our lives every day today. Like the Stone Age, Bronze Age, and Iron Age, we can call this ‘The Digital Age’ with about 59% of the world’s population having accessibility to the Internet. Just like the growth of the Internet, the competition has also increased drastically. It becomes difficult to grow businesses only by the influence of people. Shifting strategy along with the development of technology is the motto for survival. Coincidentally or not, it is also what digital stands for. Digital marketing, with its ease of operation and low budget requirement, defies the quote “Easier said than done.” However, increased competition - both in the digital and physical spheres -  has heightened the need for excellence in this field. More and more companies are moving towards outsourcing digital marketing operations to other specialized companies for this reason and will continue to do so in the coming years.

In this interview, Vivek L, currently the AVP for Paid Media & Programmatic at Social Beat, gives us an insight into the world of Digital Marketing through his own experience.

Vivek is a thought leader in Digital Marketing and Advertising. Over the last 9+ years, he has used his expertise to provide business value and drive online sales for several leading clients in competing markets. He has been defining and initiating projects, managing cost, scheduling, and analyzing performance while working to ensure the ultimate success and acceptance of the digital strategy for the brand.
His passion for the ever-changing digital space has always kept him inspired to stay updated on new trends and implement better and stronger solutions for clients.
Having worked across sectors like Real estate, FMCG, E-commerce, Health care, BFSI, and Fintech, some of his notable clients are Malabar Gold and Diamonds, Himalaya Wellness, Sundaram Mutual Funds, Prestige Construction, Mfine, and CasaGrand.

You’ve been in the digital industry for so many years now, how has your journey been? 

Vivek L: I have evolved as a digital marketer over the last decade gathering valuable industry experience and keeping up with best practices. I have gathered over 9 years of industry experience and grown to become an AVP at Social Beat. Paid media and programmatic was something I took in my initial years and my affinity towards numbers and the excitement they evoked as data helped me make further inroads into the domain.
I'm continuously looking at new trends in the digital space and implementing the same for my clients. One of the advantages of working in an agency is the wide spectrum of business verticals that I can experiment with and run ads to check what works and I have utilized it to full advantage.

Performance advertising and paid media thrive on economies of scale and I have been consistently getting a good ROAS that brings a smile across my clients and widens my portfolio as well. Having said that, I work with multiple clients across real estate, FMCG, E-commerce, healthcare, BFSI, and fintech. Some of the notable clients are Malabar Gold and Diamonds, Himalaya Wellness, Sundaram Mutual, Prestige Constructions, MFine, and Casagrand.

As a digital marketer, what keeps you inspired & motivated to perform in your best interest?

Vivek L: Extremely exciting and enjoying it and learning new things every day. I have seen the industry grow from day 1 of my career as a digital marketer for the past 9 years.

What evolution have you seen in Digital Marketing over the last few years?

Vivek L: People are consuming digital content daily. Very soon, traditional marketing platforms will disappear, and the digital market will completely take over.

You can reach a larger audience in a shorter period. Technological advances have resulted in considerable attrition of the customer base of traditional marketing agencies & departments. People have moved on to tablets, phones, and computers, which are the areas where digital marketers have gained the most ground.

Which is that one digital campaign that stands out for you?

Vivek L: Good Netizen Good Citizen - An initiative by the Murugappa group.

The campaign is aimed at raising social awareness on the responsible use of social media and the Internet.

If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?

Vivek L: According to me, the three must-know tools for a budding digital marketer are:
1) Google Analytics

2) SEM Rush

3) Excel/Google Spreadsheet

According to you, which is the biggest challenge currently being faced in this career profile?

Vivek L: The ability to constantly keep yourself updated, up-skilled, and relearn go hand in hand in this domain. This might be a major challenge for some budding digital marketers.

Lastly, what do you think is the next major trend in Digital Marketing?

Vivek L: AI based Automation Marketing and Data Insights might be the next major trend.

Interview Series – Decoding Digital Marketing Careers

  • Author: Ashwin Pachori
  • |
  • Published Date : 3 August , 2021

The famous marketing quote ‘Customer is King’ isn’t just a way to make customers feel valued; it is to show that now, customers are in control. A customer journey involves reading reviews, watching videos, visiting several websites, and asking for recommendations. Consumers tell brands what they think of their products and improve them, rather than the other way around. The way they behave influences the company’s future strategy. And the way they behave is influenced by the service they receive- making them feel welcome while they enter a digital store or having proper customer feedback channels online. Although digital marketing makes the buyer journey more straightforward, with the ability to purchase at the click of a button, overall interactions have increased. Customers share comments about products, review them and virtually build up the brand reputation, which makes proper brand development and customer interaction online all the more important. 

In this interview, Ashwin Pachori, the CEO of Horza Private Limited, talks about his journey in the Digital Marketing field.

Ashwin Pachori is not just the founder of Horza Private Limited, he is also an experienced professional in the Internet industry. Being skilled in various fields such as Business Research, Corporate Strategies, Corporate Social Responsibility, Operations Management, Advertising, and Sales, Ashwin has brought his company a long way. A strong business development professional with an MBA focused on Neuro Marketing and Business Research, he has also been an integral part of the growth of various other companies such as Star TV, SmartWorld, and Aadow. Today, he handles a diversified business, working in different fields such as E-Commerce Marketplace, Advertising Agency, Real Estate Investment, Research Consultancy Service, Neuromarketing, and Automotive Operating Software Service. He possesses a result-oriented attitude and has a target-focused approach to any given task.

You’ve been in the digital industry for so many years now, how has your journey been?

Ashwin P: Started my journey back in 2019, working as a Brand Solutions Head - my work is to create content or creative story writing for video commercials. At Aadow, We're enthusiastic about what we do: We have clients from across Asia. It's always challenging for us to come up with new & unique ideas for different-different brands. Every brand has its own kind of marketing soul, so to that extent, delivering something out of the box that can thrill and create a buzz over the internet is always our main aim. When we started, we mostly had clients from Real Estate, Educational Institutes, Hospitals, Hotels, Automobiles, and startups. But now we have our customer base in rural areas as well, where local kirana and other retail stores also use our digital marketing services to stand out in the market. Because when we say Digital India or Digital revolution, nobody should be left behind, it is our responsibility to educate our customers about digital marketing and its benefits. Somewhere we succeed in that.

As a digital marketer, what keeps you inspired & motivated to perform in your best interest?

Ashwin P: Being a digital marketer is always challenging to come up with new and unique ideas that we have never tried before. Usually, every advertisement has similar goals such as creating awareness and providing information to the audience about the brand or its product/service. But delivering the right message to the right audience on the right platform in the right and creative way is something that requires a lot of brainstorming and discussion among the creative team and branding team. Creatively delivering the message is something that always inspires and motivates us, when you work with a team of 50+ creative people that means 50+ creative minds will come with different-different unique ideas. I believe marketing is the only domain that doesn't have any limitation on creative thinking. You can go to any extent to find out the best creative idea to fulfill the requirements of the client.

What evolution have you seen in Digital Marketing over the last few years?

Ashwin P: Digital Marketing is expanding its scope every day. Earlier brands preferred to advertise on mass media to target audiences. But nowadays brands prefer digital marketing due to its wider reach and scope. There was a time when digital marketing was limited to social media but now based on cookies and customer's preferences, digital marketing can be done through several kinds of mobile applications, websites, OTT marketing, etc. Compared to traditional marketing, digital can help you to choose the set of your audience based on demographic, lifestyle, and many other aspects such as income, interest, etc. There is a huge switch of viewers from television to OTT which is another evolution factor of digital marketing. 

Lesser Time + Wider Reach = Digital Marketing

Which is that one digital campaign that stands out for you?

Ashwin P: Volkswagen’s “The Last Mile” - This campaign bids an emotional farewell to the Beetle, 90 seconds animated video was a perfect tribute to the iconic car Beetle. In the video, we can see how that car is attached to many customers and every customer has their own memory of it. 70 years of Beetle's journey was completely explained in 90 seconds. We can also see a few catchy taglines such as "THINK SMALL". So I guess we should always create veritable content that forges a meaningful connection between your brand and the audience for an enduring impression. It always works :)

If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?

Ashwin P: There are many tools such as SEM Rush, Buzzsumo, Detailed SEO extension, etc. but personally I would suggest three tools that helped me a lot and are for sure going to help others as well - Frase, Moz, and Google Analytics.

According to you, which is the biggest challenge currently being faced in this career profile?

Ashwin P: Lack of knowledge and practical expertise. When I was in college, we had Digital Marketing as our core subject and every student was able to score really good marks because everything was in theory. What is digital marketing, why it is important, comparison b/w traditional and digital media, what is organic and paid SEO. But all these questions and their answers will not help until and unless we do it practically and understand how SEO works, how we analyze digital campaigns, how keywords and tags improve your website visibility on the internet, etc. Digital marketing is one of the domains which is booming and for sure will boom more in upcoming years. If anyhow we can teach students about digital marketing tools such as - SEM Rush, Frase, Moz, Buzzsumo, etc. then it may surely secure their career. Just making a campaign on social media or taking your advertisements live on Facebook won't make you a digital marketing expert. Many other things must be taken care of by educational institutes.

Lastly, what do you think is the next major trend in Digital Marketing?

Ashwin P: We are introducing the flavor of "Neuromarketing" in Digital, it is going to be the next major trend. It will make digital marketing more effective and specified to understand the digital audience better.

Interview Series – Decoding Digital Marketing Careers

  • Author: Rahul Kumar
  • |
  • Published Date : 13 July , 2021

The focus of any business is to get as many clients and customers in through the door as possible. Marketing holds the key to attracting them and generating leads. In the upcoming year, some businesses might continue to opt for traditional means of advertising such as advertisements on billboards, television, or YouTube. But most savvy businesses will start relying exclusively on digital marketing in 2021. The reason is simple, we have entered the digital era firmly in 2020. The COVID-19 pandemic has forced us into it. And, this has made businesses transition to the digital model as well so they can survive. This rapid switch has made them realize that going digital is productive and cost-effective. The importance of digital marketing lies in the fact that it provides multiple innovative solutions. And, businesses will continue to capitalize on this trend the next year. Digital marketing resonates with the young generation and plays an important psychological role in building up the consumer base.

In this interview, Rahul Kumar, a Digital Marketing, SMO and Web Design Lead at  PeopleHive talks about his journey and his future plans in the field of digital marketing. 


Rahul Kumar, despite being relatively new to the field, is well-equipped with a wide array of skills and is adept at multitasking. Other than marketing, he has expertise in areas such as Web Design & Development, Social Media Optimization, Content Writing, Graphic Design, WordPress, Databases, and Blog writing. Using his digital marketing skills, he has helped various prominent organizations such as Antwak(E-learning), Google for startup accelerator 2020, Hatsoff Accessories Pvt. LTD, NIT, IIT, and IIM. Rahul has also been certified as a Content Expert from Career 360, worked on Data Science Project for a Central Drug Research Institute and as a Former Marketer for IIT Madras. Being a hardworking and honest individual with a strong work ethic, Rahul is the perfect example of the quote, ’Hard Work leads the road to Success’.

How did your journey start and what made you choose & pursue a career in Digital Marketing?

Rahul Kumar: When I was in my 2nd Semester, I got the opportunity to work as an SEO intern for an E-Commerce brand Hatsoff Accessories Pvt Ltd. I think this is where I came to the realisation that I should choose this as a career path as I already have some knowledge in HTML, CSS and Python.

Do you think you made the right move by choosing this profile which is still evolving?

Rahul Kumar: Yes, I think this is the best decision that I ever made as it has assisted me to pay my monthly bills and my job as a freelancer has helped me work on a lot of projects and make my own money.
Could you tell us about your day-to-day activities as a digital marketer?

Rahul Kumar: My daily work requires me to check the progress of ongoing campaigns and Facebook ads/Google ads and to keep track of leads as well as report generation, social brand awareness and insights checking.

Digital Marketing is a vast field comprising various verticals like Social Media, SEO/SEM, Analytics, Content, Digital Strategy, Programmatic Ads, Website UX UI, etc. Could you elucidate about your role? What do you think are the top three qualities to be acquired by someone in a similar domain?

Rahul Kumar: As a Digital Marketer, my role is to work on SEO/ SMO/ SMM/ WordPress/ Website/ Content writing/ Google adwords/ Google analytics etc., for brand growth and lead generation. Every Digital Marketer should have a good understanding of SEO/SMO, Analytics and Content writing for sustaining in this field.

Could you brief us about your long & short term career goals?

Rahul Kumar: My long term goal is to gain an academic position in the Digital Marketing Faculty of an elite Public University in India to teach others what I have learned, through my experiences in this domain. It will be a very demanding field with the highest paying jobs in the coming years. My short term goal is to gain some more experience in this domain for a few years and with a major MNC.

According to you, what is the next major trend in Digital Marketing?

Rahul Kumar: Programmatic ads and Chatbot marketing will be the major trending verticals of Digital marketing in the coming years.

Lastly, what would your advice be to the budding digital marketers?

Rahul Kumar:  In order to sustain as a Digital marketer in the industry, it is essential to keep updating oneself with the latest technology and changes in the field, along with the new google algorithms in order to stay in the game in this challenging and fast growing field.

Interview Series – Decoding Digital Marketing Careers

  • Author: digigrad_admin
  • |
  • Published Date : 13 July , 2021

As an entrepreneur in the Digital world, the only way to enhance brand loyalty and a strong customer base is to create an emotional connection with the target audience. The most effective way of doing this is by meeting them where they spend most of their time and telling them the story that they want to hear. With people spending an average of 8 hours a day on various social media apps such as Instagram, Facebook and Twitter, social media is a favorable platform for businesses to market themselves and gain recognition. Social media marketing not only helps a brand connect with its customers on a personal level, but it also gives them the chance to tell their story to all their followers and inspire them through successes or past failures. It shows their customers how hard the company has worked to make their dream come true and how they, as consumers, can also achieve their dreams using their brand. Over time, social media marketing has proven not only to be cost-effective but also to be efficient in improving sales and building meaningful relationships with customers. 

In this interview, Sagnik Jaiswal, currently a Social Media Manager at Skepper Creative Agency, talks about his journey, along with his achievements and challenges faced.


Sagnik Jaiswal is an experienced digital marketer with a demonstrated history of working in a large diversity of industries such as Advertising Agency, Marketing & Public Relations Agency, Food & Beverages, Home Decor, and Hospital Industry. He is well-known for his work with famous companies like Infosys, Toni&Guy, Titan, Sneed, etc. Being a multi-talented individual, Sagnik is not only a strategic digital marketer, he is also interested in videography, photography, cinematography, and graphic designing. His mission is to build a Digital Community and Social Media Community that is built on core principles of humanity and simplicity, by improving one's social skills, happiness, and productivity.

You’ve been in the digital industry for so many years now, how has your journey been?

Sagnik Jaiswal: It has been 11 years since I entered the Digital Industry. I started my journey as a celebrity photographer, while concurrently learning digital marketing. I have been working as a digital marketer specialising in the field of social media marketing for the last 8 years. Building Strategy for several brands is my core strength and that's what I call my forte.

As a digital marketer, what keeps you inspired & motivated to perform in your best interest?

Sagnik Jaiswal: It is a hard question to answer! Everything around me motivates me. I always try to go creative, rather than just go regular. It is mandatory to perform out of the box but not always, which gives my capability unprecedented growth.

What evolution have you seen in Digital Marketing over the last few years?

Sagnik Jaiswal: In the last 3 years, digital marketing has changed the way of life for every human being. From Google shopping features to checking the health of your plant with AI, everything we know is changing day by day and we can only hope to have a much better and safer future because of these developments.

Which is that one digital campaign that stands out for you?

Sagnik Jaiswal: My team and I helped build up the brand, Goeld Frozen Food, and carried out their product launch on Pan India basis which turned out to be a massive hit last year. The entire pre-launch, launch and post-launch strategy, implementation and measuring success was entirely executed by me and my team. I am happy to note that the brand is rapidly growing and it was among the most successful campaigns of 2020.

If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?

Sagnik Jaiswal: According to me, the top digital marketing tools are:  Hubspot, Marketo and SEMRush.

According to you, which is the biggest challenge currently being faced in this career profile?

Sagnik Jaiswal: Nothing as such. But I have been seeing a few cases nowadays where people have been finding it difficult to get a job or sustain in this market. My advice to these people is that this is the time to enhance your skills and develop yourselves a bit more realistically so that you can overcome any hurdle that comes your way.

Lastly, what do you think is the next major trend in Digital Marketing?

Sagnik Jaiswal: I think Clubhouse will be the trending and thriving platform even beyond Instagram and Facebook.

Interview Series – Decoding Digital Marketing Careers

  • Author: Leena Guha Roy
  • |
  • Published Date : 12 July , 2021

With the entire world facing a pandemic together, the significance of the digital world has been magnified. We were already moving towards a digital economy; the coronavirus only sharpened its need and brought it into the spotlight. In a contactless world, the vast majority of business activities must take place virtually, one of which is marketing. With rare exceptions, operating digitally is the only way to stay in business through mandated shutdowns and restricted activity. For the marketing industry, the pandemic means a strong increase in competition and enhancement of the digital presence of businesses - it's either go big or go home. In such a situation, businesses must ensure that they have professionals on board to execute a strong digital strategy to protect themselves from being pushed out of the industry. A digital strategy will not only protect the business from lockdowns but will also ensure that the company emerges stronger from the pandemic and is ready to fight its competition. 

In this interview, Leena Guha Roy, currently a Lead Consultant for Digital Marketing at Uplitude, talks about her journey and role, along with advising our future digital marketers. 

Leena is a strong believer of the idea that perspective is key in the communication and marketing sphere to understand a brand and cater to them to maximize their outcome and achieve goals. She believes that the path to success in content is to publish good stuff, to understand what your readers want, and to meet their expectations consistently, across all platforms. She has worked as a Digital Marketing Specialist at various organizations such as Lotomation, The Wave Group, Infinity Advertising Services, and Amplio Technologies India. A dependable and motivated individual, she has won various awards of distinction such as the Special Jury Award at Drivers of Digital Awards 2016, the Gold Award at Brand Slam Awards 2017, and the award for best in Online content by Times Network in 2017.

You’ve been in the digital industry for so many years now, how has your journey been?

Leena G Roy:
I started my digital marketing career with an aptitude that lies in understanding the perspective. That’s not a tangible business skill; but it encompasses the key thing that a marketer always needs in every step of marketing i.e. strategy, planning, execution.
Born in IT and bred in Convergence, I have an innate capacity to explore and conduct fanatical experiments with new things. This gave me a multi-layered opportunity to achieve a lot, in the form of amazing feats.
Today’s marketing is not what it was even 8 years back. We used to then focus on budget, tools, and skills. Now we are using artificial intelligence, GDPR, agile workflow etc. to meet the increasing demand of customer satisfaction. And all these certainly call for a tech savvy marketer. I am lucky that with continuous effort and passion, I have skilled myself to emerge as a digital native marketer.

As a digital marketer, what keeps you inspired & motivated to perform with your best interest?

Leena G Roy: I always focused on the pure growth of the business. Data has always been a lifeline for me to perform and produce better results. It helped me enable cutting-edge customer segmentation, deep personalization and relevant messaging to customers and prospects.

What evolution have you seen in Digital Marketing over the last few years?

Leena G Roy: The answer is a paradigm shift in what customers want. Customers’ buyer behaviour has changed a lot in the last few years. Providing customer service after they purchase has become outdated now. They prefer to experience the product before they make a purchase. So, it is essential to unlock their underlying emotions while marketing.

Which is that one digital campaign that stands out for you?

Leena G Roy: #ConnenctingSigns to break the barriers of communication by educating people about different sign languages commonly used in India.

If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?

Leena G Roy: Marketing automation tool, Data Analytics tool and Social Listening tool

According to you, which is the biggest challenge currently being faced in this career profile?

Leena G Roy: Digital marketers are facing challenges in scaling up personalization. There is a roadblock that lies not just in data collection, but in organizational ailment, goal sharing and continuous communication.

Lastly, what do you think is the next major trend in Digital Marketing?

Leena G Roy: The next big thing for a digital native marketer is product led growth. It will not be like “sell it and forget it” strategy. Even it is not a quick fix tactic. Marketers require a holistic approach to transition from typical sales-led growth. Thus, business can upend the traditional way of doing things.

Interview Series – Decoding Digital Marketing Careers

  • Author: Amithchand Shetty
  • |
  • Published Date : 12 July , 2021

We live in a world that is rapidly and undeniably changing, for the better or the worse. With continuous technological advancements being made in every country and every sphere of life - be it medicine, education or entertainment - the only two options that businesses have are to catch up or to be left behind. Growing a business in this ever-changing digital landscape can become overwhelming, to simultaneously carry out all other tasks while efficiently creating, fine-tuning, and maintaining an agile digital marketing strategy. The importance of having a sound digital marketing strategy cannot be overemphasized. Simply put, such a strategy helps a business achieve specific digital goals through carefully selected online marketing channels - platforms such as Instagram or Facebook, marketing through the company website or selling products on Amazon. It is for this reason that professional and talented digital marketers are highly coveted and have become an indispensable tool to businesses today. 

In this interview, Amithchand Shetty, currently a Senior Manager for Digital Marketing at Social Beat, talks about his journey in Digital Marketing as well as his plans for the future. 

As a digital marketing specialist at Social Beat for the last 2 years and 9 months, it would be fair to say that Amith has always been highly result-oriented in his approach towards building a strong digital presence for his various clients. Amith has played an important hand in establishing the digital journey for Tata Mutual Fund. He is experienced in account management at a Mumbai Based Digital marketing agency and loves to execute campaigns with sincere dedication and utmost transparency. Amith’s core strength is his deep understanding of platforms, brands and even creatives. He is a dedicated and hard-working Digital Marketing professional, who made it up the ranks at Social Beat due to his diligent approach and strong work ethic. 

You’ve been in the digital industry for so many years now, how has your journey been?

Amith Shetty: It's been fascinating to be honest. Every time I think this is it and I know this platform, there is some or the other development which happens and changes the structure of advertising. There is so much to learn, understand and implement that you'll never get bored

When did you decide it’s the right time to make a career shift towards Digital Marketing? Do you think it was worth it?

Amith Shetty: Yes, it was worth it. I decided to shift towards Digital Marketing after coding for two years for an IT company realising python scripting was not really my calling

What evolution have you seen in Digital Marketing over the last few years?

Amith Shetty: The evolution has been steep. From using the digital medium only for a handful of roadblocks to marketers realising that digital can give you an end to end solution for driving ROI. More than the platforms, it's the marketers mindset which has evolved over the years for pushing the buck on digital

Which is that one digital campaign that stands out for you?

Amith Shetty: Swiggy's voice of hunger would be the campaign for me. I think this campaign by Web Chutney opened the doors for social media managers to think laterally with the platform

If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?

Amith Shetty: The top tools for a budding digital marketer are:
1. Microsoft Excel (The most important)

2. Google Adwords

3. Facebook Ads Manager

According to you, which is the biggest challenge currently being faced in this career profile?

Amith Shetty:
Work life balance!

Lastly, what do you think is the next major trend in Digital Marketing?

Amith Shetty:
Whatever it is, I can assure you that it won't be the same if you were to ask me this question after a month. But for now, clubhouse! Marketers and brands are finding ways to monetize clubhouse.

Interview Series – Decoding Digital Marketing Careers

  • Author: Natasha Mehra
  • |
  • Published Date : 8 July , 2021

In a world where people prefer spending most of their time on various social media platforms or learning new skills online, marketing has also taken a new turn to adapt to this ever-growing digital atmosphere. In such a situation, it is only natural that businesses are moving towards growing their online presence beyond just their company websites to focused social media marketing strategies that are exciting and tempt us to take a closer peek into their stories, products and services. The main aim of Digital Marketing today is to present a product in such a way that people feel its absence when it’s not there. With millions of active social media users in India alone, digital marketing has changed the entire face of the advertising industry and has become an indispensable tool. 

In this interview, Natasha Mehra, currently a Digital Marketing Manager at Social Beat, talks about her journey in Digital Marketing as well as her plans for the future. 

Having graduated from JD Institute of Fashion Technology, Natasha is ingenious in her work and passionately follows the latest fashion trends from around the world. A motivated and diligent worker, she has interned at numerous fashion shows, with experience from working both, backstage as well as upfront. Despite being relatively new to the field, her creativity and commitment to work have led her towards achieving various laurels in the digital marketing industry, all in a matter of 3.5 short years. As a social media strategist, she has helped brands grow their businesses with Facebook and Linkedin marketing solutions. She is passionate about all things data and strategy and has provided digital solutions to various progressive companies such as Lancor, Baashyaam, Shapoorji Pallonji, Malabar Gold & Diamonds, and ICICI Lombard.

You’ve been in the digital industry for so many years now, how has your journey been?

Natasha Mehra: 3.5 Years. It's been great and exciting, I get to learn something new everyday.

As a digital marketer, what keeps you inspired & motivated to perform with your best interest?

Natasha Mehra: People's interests and behaviour patterns don't change, and in the field which we are in, we have 3 seconds to grab their attention towards our brand, making sure we reach out to the right audience, it's challenging but you still end up learning a lot from it.

What evolution have you seen in Digital Marketing over the last few years?

Natasha Mehra: There has been an incredible rise in content consumption and creation.

Which is that one digital campaign that stands out for you?

Natasha Mehra: Facebook's Pooja Milk Center

If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?

Natasha Mehra: According to me, the most significant tools for the new digital marketers are:
1. Google Adwords
2. Facebook Ads Manager
3. Google Analytics

According to you, which is the biggest challenge currently being faced in this career profile?

Natasha Mehra: The biggest challenge currently being faced in this career profile is lack of automation of mundane processes.

Lastly, what do you think is the next major trend in Digital Marketing?

Natasha Mehra: AI based Automation Marketing might be the next major trend.

Interview Series – Decoding Digital Marketing Careers

  • Author: Tejasvi Batria
  • |
  • Published Date : 8 July , 2021

Marketing has always been about connecting with the audience in the right place and at the right time. Earlier, this meant advertising via television, newspapers, or billboards. Today, since most people spend their time on the internet, it means meeting them on a digital platform. With 448 million social media users in India alone and the screen time per person progressively increasing as we experience a pandemic, all spheres of life - from going to school to playing chess - have moved online. In such a scenario, it is only natural that businesses also create an interactive digital space to build their brand image and increase customer engagement which is more effective online than offline as digital marketing allows you to identify and target a considerably specific audience, and send that audience personalized, high-converting marketing messages. This is a dominant field today which provides numerous opportunities to current and future generations. 

In this interview, Tejasvi Batria, currently a Senior Manager for Digital Marketing at Social Beat, gives us an insight into the world of digital marketing through his own experience. 


Tejasvi Batria, a team player and true believer of "Leaders are only as good as their Team", is dedicated and regards the growth, learning, and development of each team member. He is a skilled individual and is certified by Google, Facebook, and upGrad for his excellence in Digital Marketing, which can be seen by the awards won for his work with companies such as Swiggy, boAt, Jaquar, and PUBG Mobile. With in-depth knowledge and expertise across digital platforms, he is adept at delivering out-of-the-box solutions that translate into powerful digital communications and stories that stay with his audience long after they keep their device aside. With 5+ years of experience in driving and leading high-performing Business Development, Digital Growth and Brand Strategies for Retail, Real Estate, Consumer App and Healthcare Brands, Tejasvi is persistent and believes that we can change the world, message by message, story by story.


You’ve been in the digital industry for so many years now, how has your journey been?

Tejasvi Batria: The journey has been impactful. Over the past years, I have had the opportunity to work with some of India's top brands and have been able to drive exponential results.

It is an extremely dynamic experience that has provided cross functional learning and a tremendous exposure.

As a digital marketer, what keeps you inspired & motivated to perform with your best interest?

Tejasvi Batria: Creating unique and one of a kind digital solutions for both traditional brands and high growth startups is what keeps me going.

Each brand comes with a unique problem statement and I enjoy solving each with smart solutions to drive business goals and results.

What evolution have you seen in Digital Marketing over the last few years?

Tejasvi Batria: Evolution in digital marketing is seen every minute. One must constantly be ready to adapt and keep unlearning - relearning the various platforms and their benefits.

When I began my journey - there were majorly 4 platforms that brands would leverage to drive their marketing goals. However with time, emerging platforms now aid brands to reach their end consumers across 15+ different mediums. Additionally, digital adoption by consumers has drastically expanded over the past few years.

Which is that one digital campaign that stands out for you?

Tejasvi Batria: Swiggy's Voice Of Hunger is a campaign which is really close to my heart. It is one of a kind campaign which leverages on using a small feature - such as voice recording on Instagram.
Really a witty and quirky one :)

If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?

Tejasvi Batria: Google Analytics, Similar Web and BuzzSumo are the must-know tools for every future digital marketer.

According to you, which is the biggest challenge currently being faced in this career profile?

Tejasvi Batria: The ability to constantly keep yourself updated, up-skilled and relearn go hand in hand in this domain. This might be a major challenge for some budding digital marketers.

Lastly, what do you think is the next major trend in Digital Marketing?

Tejasvi Batria: AI and Voice Recognition would surely be the next big thing in the sphere of Digital Marketing

Interview Series – Decoding Digital Marketing Careers

  • Author: Dinakaran L
  • |
  • Published Date : 8 July , 2021

Most people believe that Digital Marketing is about the unwanted pop-ups that show up on the screen every time they open a website or the compulsory advertisements that they have to watch while using YouTube. However, digital isn’t just advertising; it's more than that. Digital Marketing is about telling stories, making connections to unite people and creating experiences. A great digital marketing strategy is one that tells a great story - a tale about ‘who we are’ and about ‘what gives our lives meaning’. Digital stories give companies a chance to connect with their online audience by getting them to experience the similarities between the brand and themselves. When the audience gets to know the brand and understands the company’s goals and dreams, they develop a deep personal connection with the brand - one that resonates deeply with them and gives their lives a little more meaning. 

In this interview, Dinakaran L, currently a Digital Marketing Manager at Clarity Travel Technology Solutions, talks about his journey, along with his achievements and challenges faced.

Dinakaran is a Digital Marketing and e-Commerce expert and has been recognized as an authoritative voice in the digital field through his various bestselling ebooks and blog, www.dina.one. As a hustler and a passionate teacher, he has lectured at significant institutes such as Hindustan University and Sri Krish Cambridge International School. In his pursuit for excellence, he has achieved various distinctions such as an honorary award in Digital Transformation & Holistic Learning Conference conducted by Microsoft India, Google CS First Certified Teacher, and Best Digital Marketer of the Year Award by Hectacle Technologies in 2018. He also played a key role at SKI Group of Institutions and SKI Group of Companies, Comodo, Hectacle Technologies, and Mach Dot Technologies in India.

You’ve been in the digital industry for so many years now, how has your journey been?

Dinakaran L: Extremely exciting and enjoying it. I have seen the industry grow from day 1 of my career as a digital marketer for the past 8 years.

When did you decide it’s the right time to make a career shift towards Digital Marketing? Do you think it was worth it?

Dinakaran L: While in the final year of my graduation, I sensed the digital transformation happening and social media emerging out of nowhere. So I decided to take up a role as a digital marketer in 2012.

What evolution have you seen in Digital Marketing over the last few years?

Dinakaran L: New Platforms, New Tools, New Methodologies has changed and evolved the Digital Marketing industry.

Which is that one digital campaign that stands out for you?

Dinakaran L: One digital campaign that stands out for me has to be the B2B Business Google Ads Campaign, to get leads for hand sanitizer in this pandemic situation.

If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?

Dinakaran L: Three must-know tools for a budding digital marketer:
1. Google Analytics
2. SEM Rush
3. Ahref

According to you, which is the biggest challenge currently being faced in this career profile?

Dinakaran L: Lots of dilution happening and staying ahead of the talent pool remains a challenge.

Lastly, what do you think is the next major trend in Digital Marketing?

Dinakaran L: AI & Machine Learning Ads are definitely the next major trends in Digital Marketing.

Interview Series – Decoding Digital Marketing Careers

  • Author: Pranav Agarwal
  • |
  • Published Date : 8 July , 2021

In today's Indian business scenario, Digital Marketing has become a popular stream where every company is stepping into this new strategy to build a high competitive strength. To increase the customer base and reach the target audience, digital marketing is the leading way to foster a business. Apps like Instagram, Facebook, and Zoom are integrated into all phases of life - from school, to work, to entertainment, to hanging out with friends! In a world with 3.1 million active social media users, digital marketing has changed the face of the advertising industry, for both small businesses as well as large companies. Therefore, wielding digital marketing tools such as knowledge on search engine optimization, social networking sites, content marketing and so on are in great demand.

In this interview, Pranav Agarwal, currently a Senior Manager for Digital Marketing at Social Beat, talks about his journey and role, along with advising our future digital marketers. 


As Senior Manager at Social Beat for the last three years and six months, Pranav has played an instrumental role towards achieving various milestones for the company such as strategizing and executing award-winning digital campaigns and project launches for Brigade Group, organizing the Digital Leadership summit at Bangalore, directing digital movies featuring Tiger Shroff for Himalaya's and various other events that have helped land Social Beat on the map as one of the leading digital marketing companies in Chennai. He also founded Noctua, an event management company and has worked for various other organizations like JBL Professional, The WordsEdge, and Tech Active, which paved the way for him to become a successful digital marketer today.

You’ve been in the digital industry for so many years now, how has your journey been?

Pranav Agarwal: Exciting, thrilling and full of learning!

As a digital marketer, what keeps you inspired & motivated to perform with your best interest?

Pranav Agarwal: It's an ever-evolving industry. To be able to stay up-to-date and implement the newest strategies and features for my clients (giving them the edge) is my top motivator. Since the work we do is on Digital, the possibility of it being picked up and showcased is a lot which motivates me to keep innovating.

What evolution have you seen in Digital Marketing over the last few years?

Pranav Agarwal: Digital Marketing used to be an after-thought for traditional brands when I started off. Now, even traditional brands are becoming digital-first which is the huge shift in terms of media investments moving from TV/Print to Digital.
With this increase in Digital Investments - influencers, personalization and vernacular content are top drivers for success.

Which is that one digital campaign that stands out for you?

Pranav Agarwal: Tata Cliq's #MallAtACliq campaign stands out the most for me. To come up with the concept of bringing the mall to users during the pandemic and to execute it the way it was, was marvellous!

If you were asked to list down the three must-know tools for a budding digital marketer, what would they be?

Pranav Agarwal: Three must-know tools for a budding digital marketer would be:
1. Google Analytics
2. Facebook Business Manager
3. Konnect Insights (or any other Social Listening tool)

According to you, which is the biggest challenge currently being faced in this career profile?

Pranav Agarwal: Unlearning. Unlearning is very important in this field as it is the only way one can move away from what they know to "work" to trying out newer things which can help scale newer heights. Unlearning is the key to innovating.

Lastly, what do you think is the next major trend in Digital Marketing?

Pranav Agarwal: AR shopping. Shop at the comfort of our homes but feel like you are at a store. It's a big movement in the eyewear category but I see it spreading to other categories soon too.

Best Digital Marketing Courses in Bangalore

  • Author: Rhea
  • |
  • Published Date : 5 February , 2021

With the rise of internet technology and an increase in the presence of internet devices in our everyday lives, conventional marketing is becoming obsolete. An average person spends about 6 hours a day on the Internet via various devices (i.e. mobile devices, laptops, tablets etc) that provide the best platform for brands to promote their products and services digitally. As brands have now started focusing more on their digital presence, there is an increasing demand for digital marketing professionals especially in tech hubs like Bangalore. There are several top digital marketing courses in Bangalore you must consider to become a well-rounded digital marketing professional. 

Why Bangalore? Bangalore is an IT hub and a city that is packed with many start-ups and multinational companies. There is also a growing demand for skilled Digital Marketing professionals here. As a result, there are many digital marketing institutes in Bangalore that provide the opportunity to learn Digital Marketing and get trained in these skills for better placements

If you are looking for some of the best Digital Marketing courses in Bangalore, you should definitely consider the 5 options below which are a mix of both online and offline courses.

Digigrad - An IIM Alumni Initiative

DigiGrad is a digital training initiative by Social Beat. Founded in 2012, Social Beat is one of India's fastest-growing independent digital marketing solutions companies, enabling businesses to build their brands and achieve business via digital media.

Social Beat is a Premier Google Partner, recommended Facebook agency, member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai, Mumbai and Delhi.

Social Beat has worked with leading brands such as Swiggy, Himalaya, Malabar Gold & Diamonds, TATA, KhataBook and many others. 

Backed with a strong agency background, DigiGrad has started training professionals in digital skills through its comprehensive yet practical Digital Marketing Master program. It is one of the best digital marketing courses in Bangalore right now. 

Why enroll in this course?

This Digital Marketing Master Program is an online certification course that will help you get trained in various domains of Digital Marketing and learn important skills in a practical manner.

This course is well suited for both beginners and experienced professionals who are looking to build a successful career in digital marketing

Instructors:

The team of instructors at DigiGrad are some of the top industry experts. The experience and knowledge held by these trainers will make your learning experience a great success. 

Here are some of your instructors:

  • Suneil Chawla, Co-founder, Social Beat - Alumnus, IIM Ahmedabad (2007).
  • Vikas Chawla, Co-founder, Social Beat Alumnus, London School of Economics (2009).
  • David Appaswamy, Head-Brand & Strategy, Social Beat.
  • Abhishek Kumar, Head, DigiGrad - Alumnus, IIM Ahmedabad (2014)  

And many other leading industry professionals and experts with vast experience in Digital.

Program Structure:

The course is divided into six modules along with 8-10 live projects, weekly assignments and a final cumulative exam. Digigrad gives importance to practical learning through industry-based live projects, throughout the three month program. 

All modules will be taught through live sessions but you can purchase a pre-recorded course as well. They built the learning environment through live classes in a way that it is interactive where doubts are cleared immediately.

The assignments are based on real, ongoing projects of the agency to make learning more practical, thus making it one of the top digital marketing courses in Bangalore. 

Course Duration and Fees structure:

Rs 60,000 for three months & Rs 90,000 for six months program. 

 Benefits & Assistance provided

  1. Internship and Job opportunities in leading companies such as Social Beat, BizBucks, Pidilite, Jaguar, Oyo, ITC and many more.
  2. One on one guidance and assistance throughout the course.
  3. Lifetime access to all the videos and learning material.
  4. Knowledge about 20+ tools used in Digital Marketing
  5. Training for Facebook, Blueprint, and Google Ads certifications. 

Thus, this course is designed to provide practical knowledge and impart those skills that cater to the present needs of the market.

IIMSKILLS

IIMSkills is one of India's leading online training institutes, offering high-quality courses in various digital marketing domains in India and abroad.

The Digital Marketing Master course at IIMSkills is a 3-months program that covers 40 Digital Marketing modules.

Why enroll in this course?

Instructors:

The instructors at IIMSkills are different mentors for the different Digital Marketing course modules. Their mentors are top industry experts with more than 10 years of marketing experience.

Program Structure:

It is an extensive program that provides live online immersive classrooms with 180 hours of rigorous Digital Marketing training. To learn all the crucial components of the online marketing campaign, there are 120+ hours of assignments and 60+ hours of live online training.

The institute offers an online demo so that when you decide to register for the course, you understand what you are signing up for. You work with tools worth Rs 79,000+ in this course.

After completion of the course for sufficient experience and understanding of online marketing, you have the option of taking up their non-paid virtual internship.  All these perks make it one of the best digital marketing courses in Bangalore, you must consider, to upskil yourself! 

Course Duration and Fees structure:

Rs 29,900+ GST for the 3 months program.

 Benefits & Assistance provided

1. Placement support and assistance for students

2.   Lifetime access to course recordings and class material

3. Opportunity to work on various Digital Marketing tools to get hands-on learning experience

4. Master Certification from IIM Skills & other certifications too

Digital Kora

Digital Kora is one of the top courses in digital marketing in Bangalore that provides great practical training. They provide focused classroom-based training with flexible batch timings and classes.

They provide Advanced Digital Marketing Course in Bangalore for one month for weekday, weekend, and online batches. In addition to their Digital Marketing course they also have specialized courses on various dimensions of Digital Marketing such as Email marketing, SEO, PPC, Google Analytics and Adobe Analytics.

Why enroll in this course?

Instructors:

They have good trainers that provide a classroom-based experience and provide guidance regarding various career opportunities in Digital Marketing.

Program Structure:

They have a one-month advanced course with daily 1 Hour classes and 4 hours of Practicals. You can practice different modules for 4 hours daily through live projects and assignments.

They cover 50+ Digital Marketing tools as part of the course and provide practical training through their live projects. Once the course ends, they have tie ups with reputed companies to employ their students.

Course Duration and Fees structure:

Rs 18,000 for a 1-month course.

 Benefits & Assistance provided

1.    100% Placement support and assistance for students

2.    They have more than 15+ certifications as part of the course

3.    40+ modules for Digital Marketing training

4.    Opportunity to work on various live assignments and projects

OMiT- Online Marketing Institute and Training

OMiT is a well-known training institute located in some of the key locations of Bangalore. They provide classroom-based training with flexible batch timings on both weekdays and weekends. They also have the option of live online classes as well.

They provide two major courses; one is a Masters in Digital Marketing which can be completed in 3 months and another is a Digital Marketing Crash Course which can be done in one month only.

Why enroll in this course?

Instructors:

One of the top digital marketing courses in Bangalore, they have highly skilled trainers who have more than 10+ years of experience in Digital Marketing. Their trainers have proven experience of working on real time projects, industry case studies and success stories.

Program Structure:

They provide 160+ hours of Digital Marketing Training in a span of 3 months, with interactive live classroom sessions. They cover 48+ modules that train you in various aspects of Digital Marketing.

Once the course ends, they provide placement assistance like resume building and mock interviews to help all the job seekers get placed. They also provide free guidance to entrepreneurs to help them set up their business. 

Course Duration and Fees structure:

2.5 -3 months course at Rs 45,000.

 Benefits & Assistance provided

1.  100% Placement support and assistance. They have tie ups with top MNCs, Digital  Marketing Agencies and leading E- commerce companies across Bangalore

2.    They guide in freelancing and entrepreneurship options

3.    14+ Digital Marketing Certifications including OMiT certificate and internship certificate

4.    Resume building, mock interviews, and live projects

Institute of Marketing 

Institute of marketing offers one of the best digital marketing courses in Bangalore. They offer professional Digital marketing courses both in classroom and live online classes.

They provide practical sessions from top industry experts and incorporate innovative training strategies to help expand your skillset in digital marketing.

Why enroll in this course?

Instructors:

They have experienced and certified trainers with additional guest lectures by industry experts.

Program Structure:

They provide 150+ hours of Digital Marketing classroom training. They have an Advanced Digital Marketing program of 2.5 months and a Digital Marketing crash course of 3 weeks. They provide placement assistance and live projects for hands-on experience.

The college students get internship opportunities post the program and entrepreneurship support & guidance from the mentors.

Course Duration and Fees structure:

2.5-month course at Rs 45,000.

 Benefits & Assistance provided

1.    100% Placement support and assistance.

2.    Only 6 Students per Batch for One on One Focus

3.    Alumni follow up support after course ends for any queries

4.    Networking events and meetups

5.    Resume building, mock interviews, and live projects

If you are looking to upskill yourself in different domains of Digital Marketing, now is the right time to start.

Just take your pick out of these 5 best Digital Marketing courses in Bangalore and start learning today! 

How much can I earn from a digital marketing job in India?

  • Author: Lavanya U
  • |
  • Published Date : 16 December , 2020

How much can I earn from a digital marketing job in India?

Introduction

From remote learning to online shopping, everything going digital, the economy online is only ever-growing. With the rise in digital marketing avenues, the presence and activation of companies and individuals online is only a necessity now with a dire need to meet with the digital trends of 2020. With user-engaging apps like TikTok growing further, there is a wide spectrum of advertisement avenue for brands.

Source: https://miro.medium.com/max/1278/0*Mi7oo2SgFisH75rz.JPG

While digital marketing strategies and campaigns are groundbreaking and setting new benchmarks, the talent behind the execution becomes highly crucial. Careers in digital marketing are the hot-selling cakes in the jobs industry due to the progressive growth it brings and the creativity it takes. There are various opportunities for one in this industry as the face-to-face business markets are slowly coming down. The bloom and expansion of digital agencies are creating a new wave of talents and fierce competition.

For anyone looking to start a career in digital marketing, the first question to pop up would be, ‘How much do digital marketers make?’ ‘ How much does a digital marketer earn?” “Are digital marketing salaries for freshers good enough?” Especially for the college graduates to nurture their creativity and energy, this would be the potential field to start their career with discussions on the digital marketing salary for freshers. We all have institutions coming up with numerous digital marketing courses online in favour of the opportunity.

Let’s take a look at the various roles one has an opportunity to start with and how much does a digital marketer earn:

Social media specialist 

As a social media specialist, you would be responsible for end-to-end operations of all digital marketing activities for brands.  You would be involved in the planning, ideating, and execution of the campaigns on a daily basis.

Social media specialist salary in India: Rs. 4,20,000 / year

Social media manager

If you have experience in working for brands, helping them strategise their digital marketing activities in line with their goals, this is for you. From managing a team of different talents, making key plans backed up by data and creativity, this role expects you to keep up with the market trends.

Digital marketing manger salaries can go up to quite a lot. A Social media manager salary in India: Rs. 5,70,000 /year and upwards

Digital advertising specialist

An advertising specialist is an expert in managing and executing digital paid campaigns across multiple channels. A knack for numbers, analytics, data and driving performance using those insights is a must.

Digital advertising specialist salary in India: Rs. 3,00,000 /year and upwards

Digital advertising manager

This role requires 2-3 years of experience in driving digital campaigns across channels. You would be responsible for driving the growth of multiple brands and your team of ad specialists as well.

Digital advertising manager salary in India: 

Content marketing specialist

Not just writing, but content writing for digital mediums is the talent required now in numerous companies/agencies. It requires to frame content suitable for all platforms including Google, Facebook, Youtube, Websites, etc after analysing the keyword strategy which works the best for the brand.

Content marketing specialist salary in India: Rs. 3,70,000 /year and upwards

Graphic/Visual designer

All things visual and all things creative are the attributes required for a designer. Right from designing creatives to creating a brand identity for products and services, there is the involvement of a designer in each and every step. 

Graphic designer salary in India: Rs. 4,00,000 / year and upwards

SEO specialist  

Analysing, executing and optimising the website and its content to organically rank better is the primary role of a Search Engine Optimization Specialist. One should be able to be comfortable with numerous tools like SEMrush, Similar web, Search Console, Google Analytics, etc which is key to the role.

SEO specialist salary in India: Rs. 3,50,000 / year and upwards

Video/motion graphics editor

One constant best practice for all brands is videos and hence the experts are also on demand for this role. Ideally, the right candidate for this role should be well-versed in editing, development and post-production. With the right skills of technology and creativity, one can create wonders in this role.

Video editor salary in India: Rs. 4,00,000 /year & upwards

UX specialist

Collaborating with marketers to give their interface or website an easy of user experience along with technology and design is what UI/UX specialists work on. With more and more eCommerce brands established, it becomes a key for this role as everything goes mobile-first. It is one of the top digital marketing careers in India

UI/UX specialist salary in India: Rs. 5,20,000 /year & upwards

Copywriter

The role of the copywriter becomes super crucial as agencies and brands try to win the creative game. He/she would be ideating, researching and editing copies across different industries, The ability to be quick and smart in your writing to keep up with any trend or be the trend itself is the key.

Copywriter salary in India: Rs. 4,30,000 /year & upwards

Web developer

This role requires writing, coding, testing and web development of websites. JavaScript, JQuery, HTML, HTML5, CSS, CSS3, Web Programming Skills, E-Commerce are some of the technical skills expected.

Web developer salary in India: Rs.4,00,000 /year & upwards

10 Digital Marketing Strategies You Need to Implement for a Startup Business

  • Author: John Davier
  • |
  • Published Date : 3 November , 2020

Starting a new business is always challenging. Even if you develop the most innovative idea or have considerable funds, it’s not enough to get a startup business running. What you need is effective marketing. With a proper startup marketing strategy and dedication, your business can reach a broad audience in no time. 

You need to take proper steps to promote your business, or else your business is likely to collapse before you can do anything about it. The most effective way to promote any business in this technologically advanced era is digital marketing or e-commerce marketing. 

Nowadays, almost everyone has internet access. Reaching out to people is much easier than ever, thanks to the internet. And so digital marketing is mostly sufficient to kickstart a startup business and keep it running. So, we made a list of the top ten efficient digital marketing strategies that you can implement to your startup business to help you get started!

1. Social Media Marketing 

Social media is undoubtedly the best way to start digital marketing, and that is why it stands in the number 1 position on this list. Social media is the easiest way to reach out to people if the mainstream social media is used in the right way. After all, most people who have access to the internet use social media at least once every day. And most importantly, social media marketing is free - unless you want to publish premium advertisements. 

If you want to opt for social media marketing, it's pretty easy. You can open a business page to publish advertisements about your business or any specific product you wish to promote. The key is to post quality advertisements and be responsive to your potential clients. You can also ask your friends to help you to spread the word about your business by sharing your business page and products. Once people get to know about your business, it will grow day by day. And if you have the funds, you can also opt for sponsored advertisements to further boost your brand. 

Facebook is the biggest social media platform because of the number of people using it every day. It is very convenient and suitable for social media marketing. It also lets you post sponsored content at a cheap rate. There are other popular social media marketing platforms like Twitter, Linkedin, Instagram, and Snapchat that you can also consider. 

2. Broadcast Emails

Broadcast emails are an effective digital marketing strategy for a startup business. It is also known as email marketing. Email is considered to be quite formal, and professionals prefer it over all other approaches. Without email marketing, you will not be able to reach a considerable number of potential clients.  

For email marketing, you need to write broadcast emails. Now, if you want maximum effectiveness, you need a catchy title for your email, which will draw attention quickly. Write the mail describing your business, product, or service in simple language. Write about why anyone would need your product and the benefits your customers would get. 

Creating a sales funnel is very important here. It will drive more customers to your store and build traffic. And you need to be active and engaged with your customers as much as possible. You can start with a welcome email and try staying in touch with them by sending weekly or monthly emails. You can also offer discounts, demo, or free trials. 

3. Search Engine Marketing and Optimization 

In the era of digital marketing, the internet is flooded with advertisements, and the odds are that your business page or website might stay unnoticed. The best way to get a quick response is by opting for search engine marketing. 

Google is undoubtedly the most popular search engine right now. Most people use Google to search for any type of product. And thousands of results appear within seconds.Using search engine marketing, your product will climb to the top of search engine result pages, resulting in higher traffic for your site and potential sales. 

To make it even more useful, create an appealing landing page. Make an engaging sales funnel, and after someone purchases your product or service, redirect them to an interactive welcome page. This will allow you to create a stable relationship with your customers and encourage further sales. 

Search engine marketing can be quite costly, though, and you need adequate funds for it, which may not be viable for small or low budget businesses. 

4. Affiliate Marketing 

Affiliate marketing consists of 3 parties: the seller, the buyer, and affiliate marketers. Many affiliate marketers in the market have websites and blogs where they promote products and get a commission for each sale. 

Affiliate marketing is very popular nowadays because it’s an easy source of income. And numerous blogs and websites on the internet are involved with affiliate marketing. Affiliate programs provide marketers with a unique link that tracks down each sale accomplished by them and rewards them with commissions. There are many popular affiliate marketing sites like Clickbank, Amazon Associate, and so on.

5. Content Marketing

Content marketing is another effective and useful way of digital marketing. You can write content about the services or products you are offering and publish it in a blog to draw attention from potential customers. Engaging and catchy content works like a charm here. Something as simple as a thank you page can leave a lasting impression on prospects. You can also promote your content through different means mentioned above to reach out to a broader audience.

You don’t need to write your own content either. After all, content writing is time-consuming. You can always hire a skilled content writer to write the content for you. You can go to Fiverr, where you will find many content writers who will write your content at a low cost. 

6. Youtube 

Youtube is the most popular video streaming platform. So, marketing on YouTube can be a very useful digital marketing strategy. You can make videos about your business or products and publish them. You can also make demo videos for your products. Videos are relatively easy to understand and allow you to be more descriptive. However, make sure that the video is not dull by any means. 

There are many popular YouTubers out there who have a large number of subscribers and viewers. You can also reach out to popular YouTubers to feature your business in their videos. This method can be quite expensive, depending on the YouTuber’s popularity, but it will get you a good response. 

7. Holding Contests and Giveaways 

People are really into giveaways and contests simply because they love free products. So you can capitalize on it to promote your business. This method is widely popular on YouTube and other social media sites. All you need to do is to arrange any type of contest that will encourage your customers to promote your business in exchange for the chances of winning free products. 

8. Influencer marketing 

Influencers are trendy on social media nowadays. People of this generation are impacted highly by influencers. They have a large number of followers. You can reach out to influencers and pay them to promote your product. This is less expensive compared to other paid methods but very effective. 

9. Referral Marketing

People love promo and discounts too. Attractive discounts can draw in a lot of customers. You can start a referral program that will allow your customer to receive discounts by referring your business to another potential customer who will also get a discount by purchasing your products. Referral marketing lets your customers become your seller and receive a commission with each sale. 

According to research, over 90% of people rely on personal recommendations when making purchases, which is one of the main reasons behind referral marketing’s effectiveness. Some of the top e-commerce sites like Amazon and eBay use referral marketing too. 

10. Viral Marketing 

Viral marketing is a clever digital marketing strategy. If you can make content that is good enough to go viral, your business will reach a vast audience in a very short amount of time. In this way, viral marketing generates a huge amount of traffic and draws people to your business site or page. 

Making viral content is not easy. You need to come up with exceptional ideas and create content, advertisement, or videos about it. You need to make the content look very interesting and make people want to purchase your service. But refrain from fake and bogus information because if your business’s reputation is tarnished, there’s no way back. 

Conclusion

In conclusion, these are some of the best digital marketing strategies you need to try out if you have a startup business. Creating a successful startup is not easy because the market is very competitive, and your road is bound to be bumpy. If you follow these strategies, though, you can stand out among many other competitors, and it will open up the road to success. However, one thing to remember is that you cannot expect to be successful overnight; it takes a lot of hard work. Just learn how to play your cards right, and you’re good to go!

John Davier

Content marketing guru at Mailmunch. I’m passionate about writing content that resonates with people. Live simply, give generously, stay happy.


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