Best Digital Marketing Courses in Bangalore

  • Author: Rhea
  • |
  • Published Date : 5 February , 2021

With the rise of internet technology and an increase in the presence of internet devices in our everyday lives, conventional marketing is becoming obsolete. An average person spends about 6 hours a day on the Internet via various devices (i.e. mobile devices, laptops, tablets etc) that provide the best platform for brands to promote their products and services digitally. As brands have now started focusing more on their digital presence, there is an increasing demand for digital marketing professionals especially in tech hubs like Bangalore. There are several top digital marketing courses in Bangalore you must consider to become a well-rounded digital marketing professional. 

Why Bangalore? Bangalore is an IT hub and a city that is packed with many start-ups and multinational companies. There is also a growing demand for skilled Digital Marketing professionals here. As a result, there are many digital marketing institutes in Bangalore that provide the opportunity to learn Digital Marketing and get trained in these skills for better placements

If you are looking for some of the best Digital Marketing courses in Bangalore, you should definitely consider the 5 options below which are a mix of both online and offline courses.

Digigrad - An IIM Alumni Initiative

DigiGrad is a digital training initiative by Social Beat. Founded in 2012, Social Beat is one of India's fastest-growing independent digital marketing solutions companies, enabling businesses to build their brands and achieve business via digital media.

Social Beat is a Premier Google Partner, recommended Facebook agency, member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai, Mumbai and Delhi.

Social Beat has worked with leading brands such as Swiggy, Himalaya, Malabar Gold & Diamonds, TATA, KhataBook and many others. 

Backed with a strong agency background, DigiGrad has started training professionals in digital skills through its comprehensive yet practical Digital Marketing Master program. It is one of the best digital marketing courses in Bangalore right now. 

Why enroll in this course?

This Digital Marketing Master Program is an online certification course that will help you get trained in various domains of Digital Marketing and learn important skills in a practical manner.

This course is well suited for both beginners and experienced professionals who are looking to build a successful career in digital marketing

Instructors:

The team of instructors at DigiGrad are some of the top industry experts. The experience and knowledge held by these trainers will make your learning experience a great success. 

Here are some of your instructors:

  • Suneil Chawla, Co-founder, Social Beat - Alumnus, IIM Ahmedabad (2007).
  • Vikas Chawla, Co-founder, Social Beat Alumnus, London School of Economics (2009).
  • David Appaswamy, Head-Brand & Strategy, Social Beat.
  • Abhishek Kumar, Head, DigiGrad - Alumnus, IIM Ahmedabad (2014)  

And many other leading industry professionals and experts with vast experience in Digital.

Program Structure:

The course is divided into six modules along with 8-10 live projects, weekly assignments and a final cumulative exam. Digigrad gives importance to practical learning through industry-based live projects, throughout the three month program. 

All modules will be taught through live sessions but you can purchase a pre-recorded course as well. They built the learning environment through live classes in a way that it is interactive where doubts are cleared immediately.

The assignments are based on real, ongoing projects of the agency to make learning more practical, thus making it one of the top digital marketing courses in Bangalore. 

Course Duration and Fees structure:

Rs 60,000 for three months & Rs 90,000 for six months program. 

 Benefits & Assistance provided

  1. Internship and Job opportunities in leading companies such as Social Beat, BizBucks, Pidilite, Jaguar, Oyo, ITC and many more.
  2. One on one guidance and assistance throughout the course.
  3. Lifetime access to all the videos and learning material.
  4. Knowledge about 20+ tools used in Digital Marketing
  5. Training for Facebook, Blueprint, and Google Ads certifications. 

Thus, this course is designed to provide practical knowledge and impart those skills that cater to the present needs of the market.

IIMSKILLS

IIMSkills is one of India's leading online training institutes, offering high-quality courses in various digital marketing domains in India and abroad.

The Digital Marketing Master course at IIMSkills is a 3-months program that covers 40 Digital Marketing modules.

Why enroll in this course?

Instructors:

The instructors at IIMSkills are different mentors for the different Digital Marketing course modules. Their mentors are top industry experts with more than 10 years of marketing experience.

Program Structure:

It is an extensive program that provides live online immersive classrooms with 180 hours of rigorous Digital Marketing training. To learn all the crucial components of the online marketing campaign, there are 120+ hours of assignments and 60+ hours of live online training.

The institute offers an online demo so that when you decide to register for the course, you understand what you are signing up for. You work with tools worth Rs 79,000+ in this course.

After completion of the course for sufficient experience and understanding of online marketing, you have the option of taking up their non-paid virtual internship.  All these perks make it one of the best digital marketing courses in Bangalore, you must consider, to upskil yourself! 

Course Duration and Fees structure:

Rs 29,900+ GST for the 3 months program.

 Benefits & Assistance provided

1. Placement support and assistance for students

2.   Lifetime access to course recordings and class material

3. Opportunity to work on various Digital Marketing tools to get hands-on learning experience

4. Master Certification from IIM Skills & other certifications too

Digital Kora

Digital Kora is one of the top courses in digital marketing in Bangalore that provides great practical training. They provide focused classroom-based training with flexible batch timings and classes.

They provide Advanced Digital Marketing Course in Bangalore for one month for weekday, weekend, and online batches. In addition to their Digital Marketing course they also have specialized courses on various dimensions of Digital Marketing such as Email marketing, SEO, PPC, Google Analytics and Adobe Analytics.

Why enroll in this course?

Instructors:

They have good trainers that provide a classroom-based experience and provide guidance regarding various career opportunities in Digital Marketing.

Program Structure:

They have a one-month advanced course with daily 1 Hour classes and 4 hours of Practicals. You can practice different modules for 4 hours daily through live projects and assignments.

They cover 50+ Digital Marketing tools as part of the course and provide practical training through their live projects. Once the course ends, they have tie ups with reputed companies to employ their students.

Course Duration and Fees structure:

Rs 18,000 for a 1-month course.

 Benefits & Assistance provided

1.    100% Placement support and assistance for students

2.    They have more than 15+ certifications as part of the course

3.    40+ modules for Digital Marketing training

4.    Opportunity to work on various live assignments and projects

OMiT- Online Marketing Institute and Training

OMiT is a well-known training institute located in some of the key locations of Bangalore. They provide classroom-based training with flexible batch timings on both weekdays and weekends. They also have the option of live online classes as well.

They provide two major courses; one is a Masters in Digital Marketing which can be completed in 3 months and another is a Digital Marketing Crash Course which can be done in one month only.

Why enroll in this course?

Instructors:

One of the top digital marketing courses in Bangalore, they have highly skilled trainers who have more than 10+ years of experience in Digital Marketing. Their trainers have proven experience of working on real time projects, industry case studies and success stories.

Program Structure:

They provide 160+ hours of Digital Marketing Training in a span of 3 months, with interactive live classroom sessions. They cover 48+ modules that train you in various aspects of Digital Marketing.

Once the course ends, they provide placement assistance like resume building and mock interviews to help all the job seekers get placed. They also provide free guidance to entrepreneurs to help them set up their business. 

Course Duration and Fees structure:

2.5 -3 months course at Rs 45,000.

 Benefits & Assistance provided

1.  100% Placement support and assistance. They have tie ups with top MNCs, Digital  Marketing Agencies and leading E- commerce companies across Bangalore

2.    They guide in freelancing and entrepreneurship options

3.    14+ Digital Marketing Certifications including OMiT certificate and internship certificate

4.    Resume building, mock interviews, and live projects

Institute of Marketing 

Institute of marketing offers one of the best digital marketing courses in Bangalore. They offer professional Digital marketing courses both in classroom and live online classes.

They provide practical sessions from top industry experts and incorporate innovative training strategies to help expand your skillset in digital marketing.

Why enroll in this course?

Instructors:

They have experienced and certified trainers with additional guest lectures by industry experts.

Program Structure:

They provide 150+ hours of Digital Marketing classroom training. They have an Advanced Digital Marketing program of 2.5 months and a Digital Marketing crash course of 3 weeks. They provide placement assistance and live projects for hands-on experience.

The college students get internship opportunities post the program and entrepreneurship support & guidance from the mentors.

Course Duration and Fees structure:

2.5-month course at Rs 45,000.

 Benefits & Assistance provided

1.    100% Placement support and assistance.

2.    Only 6 Students per Batch for One on One Focus

3.    Alumni follow up support after course ends for any queries

4.    Networking events and meetups

5.    Resume building, mock interviews, and live projects

If you are looking to upskill yourself in different domains of Digital Marketing, now is the right time to start.

Just take your pick out of these 5 best Digital Marketing courses in Bangalore and start learning today! 

How much can I earn from a digital marketing job in India?

  • Author: Lavanya U
  • |
  • Published Date : 16 December , 2020

How much can I earn from a digital marketing job in India?

Introduction

From remote learning to online shopping, everything going digital, the economy online is only ever-growing. With the rise in digital marketing avenues, the presence and activation of companies and individuals online is only a necessity now with a dire need to meet with the digital trends of 2020. With user-engaging apps like TikTok growing further, there is a wide spectrum of advertisement avenue for brands.

Source: https://miro.medium.com/max/1278/0*Mi7oo2SgFisH75rz.JPG

While digital marketing strategies and campaigns are groundbreaking and setting new benchmarks, the talent behind the execution becomes highly crucial. Careers in digital marketing are the hot-selling cakes in the jobs industry due to the progressive growth it brings and the creativity it takes. There are various opportunities for one in this industry as the face-to-face business markets are slowly coming down. The bloom and expansion of digital agencies are creating a new wave of talents and fierce competition.

For anyone looking to start a career in digital marketing, the first question to pop up would be, ‘How much do digital marketers make?’ ‘ How much does a digital marketer earn?” “Are digital marketing salaries for freshers good enough?” Especially for the college graduates to nurture their creativity and energy, this would be the potential field to start their career with discussions on the digital marketing salary for freshers. We all have institutions coming up with numerous digital marketing courses online in favour of the opportunity.

Let’s take a look at the various roles one has an opportunity to start with and how much does a digital marketer earn:

Social media specialist 

As a social media specialist, you would be responsible for end-to-end operations of all digital marketing activities for brands.  You would be involved in the planning, ideating, and execution of the campaigns on a daily basis.

Social media specialist salary in India: Rs. 4,20,000 / year

Social media manager

If you have experience in working for brands, helping them strategise their digital marketing activities in line with their goals, this is for you. From managing a team of different talents, making key plans backed up by data and creativity, this role expects you to keep up with the market trends.

Digital marketing manger salaries can go up to quite a lot. A Social media manager salary in India: Rs. 5,70,000 /year and upwards

Digital advertising specialist

An advertising specialist is an expert in managing and executing digital paid campaigns across multiple channels. A knack for numbers, analytics, data and driving performance using those insights is a must.

Digital advertising specialist salary in India: Rs. 3,00,000 /year and upwards

Digital advertising manager

This role requires 2-3 years of experience in driving digital campaigns across channels. You would be responsible for driving the growth of multiple brands and your team of ad specialists as well.

Digital advertising manager salary in India: 

Content marketing specialist

Not just writing, but content writing for digital mediums is the talent required now in numerous companies/agencies. It requires to frame content suitable for all platforms including Google, Facebook, Youtube, Websites, etc after analysing the keyword strategy which works the best for the brand.

Content marketing specialist salary in India: Rs. 3,70,000 /year and upwards

Graphic/Visual designer

All things visual and all things creative are the attributes required for a designer. Right from designing creatives to creating a brand identity for products and services, there is the involvement of a designer in each and every step. 

Graphic designer salary in India: Rs. 4,00,000 / year and upwards

SEO specialist  

Analysing, executing and optimising the website and its content to organically rank better is the primary role of a Search Engine Optimization Specialist. One should be able to be comfortable with numerous tools like SEMrush, Similar web, Search Console, Google Analytics, etc which is key to the role.

SEO specialist salary in India: Rs. 3,50,000 / year and upwards

Video/motion graphics editor

One constant best practice for all brands is videos and hence the experts are also on demand for this role. Ideally, the right candidate for this role should be well-versed in editing, development and post-production. With the right skills of technology and creativity, one can create wonders in this role.

Video editor salary in India: Rs. 4,00,000 /year & upwards

UX specialist

Collaborating with marketers to give their interface or website an easy of user experience along with technology and design is what UI/UX specialists work on. With more and more eCommerce brands established, it becomes a key for this role as everything goes mobile-first. It is one of the top digital marketing careers in India

UI/UX specialist salary in India: Rs. 5,20,000 /year & upwards

Copywriter

The role of the copywriter becomes super crucial as agencies and brands try to win the creative game. He/she would be ideating, researching and editing copies across different industries, The ability to be quick and smart in your writing to keep up with any trend or be the trend itself is the key.

Copywriter salary in India: Rs. 4,30,000 /year & upwards

Web developer

This role requires writing, coding, testing and web development of websites. JavaScript, JQuery, HTML, HTML5, CSS, CSS3, Web Programming Skills, E-Commerce are some of the technical skills expected.

Web developer salary in India: Rs.4,00,000 /year & upwards

10 Digital Marketing Strategies You Need to Implement for a Startup Business

  • Author: John Davier
  • |
  • Published Date : 3 November , 2020

Starting a new business is always challenging. Even if you develop the most innovative idea or have considerable funds, it’s not enough to get a startup business running. What you need is effective marketing. With a proper startup marketing strategy and dedication, your business can reach a broad audience in no time. 

You need to take proper steps to promote your business, or else your business is likely to collapse before you can do anything about it. The most effective way to promote any business in this technologically advanced era is digital marketing or e-commerce marketing. 

Nowadays, almost everyone has internet access. Reaching out to people is much easier than ever, thanks to the internet. And so digital marketing is mostly sufficient to kickstart a startup business and keep it running. So, we made a list of the top ten efficient digital marketing strategies that you can implement to your startup business to help you get started!

1. Social Media Marketing 

Social media is undoubtedly the best way to start digital marketing, and that is why it stands in the number 1 position on this list. Social media is the easiest way to reach out to people if the mainstream social media is used in the right way. After all, most people who have access to the internet use social media at least once every day. And most importantly, social media marketing is free - unless you want to publish premium advertisements. 

If you want to opt for social media marketing, it's pretty easy. You can open a business page to publish advertisements about your business or any specific product you wish to promote. The key is to post quality advertisements and be responsive to your potential clients. You can also ask your friends to help you to spread the word about your business by sharing your business page and products. Once people get to know about your business, it will grow day by day. And if you have the funds, you can also opt for sponsored advertisements to further boost your brand. 

Facebook is the biggest social media platform because of the number of people using it every day. It is very convenient and suitable for social media marketing. It also lets you post sponsored content at a cheap rate. There are other popular social media marketing platforms like Twitter, Linkedin, Instagram, and Snapchat that you can also consider. 

2. Broadcast Emails

Broadcast emails are an effective digital marketing strategy for a startup business. It is also known as email marketing. Email is considered to be quite formal, and professionals prefer it over all other approaches. Without email marketing, you will not be able to reach a considerable number of potential clients.  

For email marketing, you need to write broadcast emails. Now, if you want maximum effectiveness, you need a catchy title for your email, which will draw attention quickly. Write the mail describing your business, product, or service in simple language. Write about why anyone would need your product and the benefits your customers would get. 

Creating a sales funnel is very important here. It will drive more customers to your store and build traffic. And you need to be active and engaged with your customers as much as possible. You can start with a welcome email and try staying in touch with them by sending weekly or monthly emails. You can also offer discounts, demo, or free trials. 

3. Search Engine Marketing and Optimization 

In the era of digital marketing, the internet is flooded with advertisements, and the odds are that your business page or website might stay unnoticed. The best way to get a quick response is by opting for search engine marketing. 

Google is undoubtedly the most popular search engine right now. Most people use Google to search for any type of product. And thousands of results appear within seconds.Using search engine marketing, your product will climb to the top of search engine result pages, resulting in higher traffic for your site and potential sales. 

To make it even more useful, create an appealing landing page. Make an engaging sales funnel, and after someone purchases your product or service, redirect them to an interactive welcome page. This will allow you to create a stable relationship with your customers and encourage further sales. 

Search engine marketing can be quite costly, though, and you need adequate funds for it, which may not be viable for small or low budget businesses. 

4. Affiliate Marketing 

Affiliate marketing consists of 3 parties: the seller, the buyer, and affiliate marketers. Many affiliate marketers in the market have websites and blogs where they promote products and get a commission for each sale. 

Affiliate marketing is very popular nowadays because it’s an easy source of income. And numerous blogs and websites on the internet are involved with affiliate marketing. Affiliate programs provide marketers with a unique link that tracks down each sale accomplished by them and rewards them with commissions. There are many popular affiliate marketing sites like Clickbank, Amazon Associate, and so on.

5. Content Marketing

Content marketing is another effective and useful way of digital marketing. You can write content about the services or products you are offering and publish it in a blog to draw attention from potential customers. Engaging and catchy content works like a charm here. Something as simple as a thank you page can leave a lasting impression on prospects. You can also promote your content through different means mentioned above to reach out to a broader audience.

You don’t need to write your own content either. After all, content writing is time-consuming. You can always hire a skilled content writer to write the content for you. You can go to Fiverr, where you will find many content writers who will write your content at a low cost. 

6. Youtube 

Youtube is the most popular video streaming platform. So, marketing on YouTube can be a very useful digital marketing strategy. You can make videos about your business or products and publish them. You can also make demo videos for your products. Videos are relatively easy to understand and allow you to be more descriptive. However, make sure that the video is not dull by any means. 

There are many popular YouTubers out there who have a large number of subscribers and viewers. You can also reach out to popular YouTubers to feature your business in their videos. This method can be quite expensive, depending on the YouTuber’s popularity, but it will get you a good response. 

7. Holding Contests and Giveaways 

People are really into giveaways and contests simply because they love free products. So you can capitalize on it to promote your business. This method is widely popular on YouTube and other social media sites. All you need to do is to arrange any type of contest that will encourage your customers to promote your business in exchange for the chances of winning free products. 

8. Influencer marketing 

Influencers are trendy on social media nowadays. People of this generation are impacted highly by influencers. They have a large number of followers. You can reach out to influencers and pay them to promote your product. This is less expensive compared to other paid methods but very effective. 

9. Referral Marketing

People love promo and discounts too. Attractive discounts can draw in a lot of customers. You can start a referral program that will allow your customer to receive discounts by referring your business to another potential customer who will also get a discount by purchasing your products. Referral marketing lets your customers become your seller and receive a commission with each sale. 

According to research, over 90% of people rely on personal recommendations when making purchases, which is one of the main reasons behind referral marketing’s effectiveness. Some of the top e-commerce sites like Amazon and eBay use referral marketing too. 

10. Viral Marketing 

Viral marketing is a clever digital marketing strategy. If you can make content that is good enough to go viral, your business will reach a vast audience in a very short amount of time. In this way, viral marketing generates a huge amount of traffic and draws people to your business site or page. 

Making viral content is not easy. You need to come up with exceptional ideas and create content, advertisement, or videos about it. You need to make the content look very interesting and make people want to purchase your service. But refrain from fake and bogus information because if your business’s reputation is tarnished, there’s no way back. 

Conclusion

In conclusion, these are some of the best digital marketing strategies you need to try out if you have a startup business. Creating a successful startup is not easy because the market is very competitive, and your road is bound to be bumpy. If you follow these strategies, though, you can stand out among many other competitors, and it will open up the road to success. However, one thing to remember is that you cannot expect to be successful overnight; it takes a lot of hard work. Just learn how to play your cards right, and you’re good to go!

John Davier

Content marketing guru at Mailmunch. I’m passionate about writing content that resonates with people. Live simply, give generously, stay happy.


Reach out to us

I am