Top 5 Digital Marketing Agencies in Mumbai

  • Author: Rohit Sonawane
  • |
  • Published Date : 26 June , 2020

Footnote: Wait! Isn't a footnote supposed to be at the very bottom? It literally says FOOTnote. But there's a very good reason why it's right on top. It’s to grab your attention! And that comrades, is how good creative and communication should be. Attention grabbing, unique, and memorable.

The success rate of your Ad campaign depends a lot on how creatively you put yourself out there. Targeting and strategy is very important no doubt, but nearly 50% of the success rate depends on what the audience sees and hears. Based on what they see and hear, they feel a certain way about your product and ultimately make a decision.

However, there is an ocean of research and understanding that goes into getting to know what it is that the audience wants to see, hear, and know. What is that one product, service, or range that would best address that need? Multiple other factors that come into the picture are the platforms that we use to reach out to the audience. The formats we utilize on these platforms, the targeting options available at our disposal, and a lot more! And ultimately, you need to analyze the results and gear up for what’s coming next. And this in short, is Marketing.

Digital Marketing Agencies and the Parameters

There are a hundred different ways of carrying out various marketing activities, but today we’re going to focus on Digital Marketing and the agencies who make the best use of it to their clients. The parameters that determine this list of the top digital agencies in Mumbai include various qualitative and quantitative factors such as revenue generated , whether the agencies are Google Partners or listed on Facebook Agency Directory, have won awards, carried out viral campaigns, have helped raise brand awareness of their clients, sales turnover, web registrations, app installs, tech innovations, blending online and offline, implementing a complete full funnel holistic campaign, creativity campaigns, or even utilizing digital medium for CSR activities! Being listed as Google Partners and Facebook Agency Directory is an indication that these agencies are recognized by Google and Facebook and therefore hold a higher credibility than their counterparts.

Here are the top 5 digital marketing agencies in Mumbai.

The Agency ListWATConsult

With a long list of awards globally, WATConsult, founded by Rajiv Dingra, definitely makes the list. Fastest growing brands? Clients belonging to the Fortune 500 list? It has it all. This agency works with clients across all sectors driving results not just in terms of performance, but also helping them lead on the creative front. They provide services in Digital Marketing, Solutions and Experiences.It’s definitely one of the best creative agencies in Mumbai. Website:

Know what it feels like working at WATConsult:,21.htm

Address: 5th Floor, Parijat house (Apte Industrial Estate), Manjrekar Lane, Dr E Moses Road, Worli, Mumbai, Maharashtra 400018


Founded in 1999 by Sidharth Rao, Webchutney is now a part of the Dentsu Aegis Network, and is most definitely an agency which knows how to get work done. Recognized as the India Agency of the Year 2019 at Cannes with 6 Lions, it also has over 350+ awards to their name. Having started off as a full service agency, it is considered as a creative powerhouse in the Digital Marketing world today.


Know what it feels like working at Webchutney:,28.htm

Address: Devchand House, 5th floor, Dr Annie Besant Rd, Shiv Sagar Estate, Mumbai, Maharashtra 400018

The Glitch

First thing, do check out their website. The Glitch is a full service Digital Marketing Agency founded in 2009 by Rohit Raj and Varun Duggirala which was later acquired by Group M in 2018. With having worked with clients like Netflix, Tinder, Oyo, Dove and a lot more, the glitch has a strong workforce of over 200 employees spread across Mumbai and Delhi, making it a top digital marketing agency in Mumbai. Website:

Know what it feels like working at The Glitch:,21.htm

Address: 201, Crescent Royal, Off link Road, Andheri West, behind Morya House, Mumbai, Maharashtra 400053


Co-Led by Pallav Jain & Sarfaraz Khimani, Performics is India’s biggest performance marketing name and one of the most well-known creative agencies in Mumbai. It was formed by merging Convonix and Resultrix, two legendary advertising agencies. Providing solutions in the digital and tech spectrum, Performics is currently owned by Publicis Media and the clientele consists of some big names like Airtel, Uber and Hotstar.

Know what it feels like working at Iprospect:,21.htm

Address: Urmi Estate, 16th Floor,, Ganapatrao Kadam Marg, Railway Colony, Lower Parel, Mumbai, Maharashtra 400013

Social Beat

Founded by brothers Suneil Chawla and Vikas Chawla, Social Beat has grown to over 150 Employees spread across 4 Cities. Social Beat is not just Mumbai’s, but one of India’s biggest independent Digital Marketing Agencies. Of what started as an orientation towards performance marketing, this agency has moved into providing an all round solution to clients across all sectors. Being Google Partners and a part of the Facebook Agency Directory, and driven by a young and experienced workforce, Social Beat surely has an edge over many other players out there. Providing a wide range of services right from SEO, SEM to Influencers, Vernacular campaigns, Social Beat is definitely one agency that will have a solution to your problem.


Know how it is working at Social Beat:,22.htm

Address: Kamala Mills Compound, Trade World, D Wing, 4th floor, Senapati Bapat Marg, Lower Parel, Mumbai, Maharashtra 400013

And those are some of the top digital marketing agencies in Mumbai. But wait, there are a lot more worth mentioning! Here they are!

Social Kinnect
Interactive Avenues
BC Web Wise
Ogilvy Public Relations
Foxy Moron

Most of the agencies on the list above have a presence in more than one city.

How does one decide what agency is the best fit for them?

Please note that there are various factors on which one might judge their favourite agency. The criteria and the reason for making the list may vary and so does the objective. For some it may be educational, for some it might be in terms of picking up a new job. For some it may be choosing the right agency based on their brand preference. No matter what the reason, do note that in this VUCA world, there is no one size that fits all. So while making the decision, do weigh the pros and cons. For a brand, sometimes it is beneficial to have one agency handling their branding and performance activities both. Sometimes it may become important to split them both.

And before you go, do follow us on our social media handles to stay updated on what’s happening in the digital world, and also on the upcoming courses, webinars, and a lot more. And do not be afraid to shootout any queries, suggestions, requests you may have!

The ocean holds more secrets than one can imagine. There’s always something new waiting to be explored.

Top 7 MBA schools in India for Digital Marketing

  • Author: Vishwadev Natarajan
  • |
  • Published Date : 19 June , 2020

Today, almost everything is online. Brands are increasingly looking at digital marketing professionals to help them make the transformation from offline to online. Here’s where a need for an MBA in digital marketing steps in. Digitization is increasingly influencing the way businesses function across sectors and has changed the way advertising works.  This changing digital landscape has created a need for a new niche that is an MBA in digital marketing management.

The Importance of Digital Marketing:

According to the Digital First Journey report by KPMG, in India, growing internet penetration and data usage are likely to help push the digital advertising spending at a compounded rate of 30.8 percent between 2016 and 2021. Digital marketing comprises many forms of marketing, and since it’s a vast field, there is substantial demand for online marketers in companies across India and the rest of the world. Digital marketing is a way to market products and services using digital technologies, not only on the web but also on mobile and other electronic devices. Digital marketing management covers various marketing techniques such campaign marketing, email marketing, social media marketing and content marketing among others. Communicating on social media helps companies receive all kinds of feedback from users who in return help the company provides an enriched digital experience.  

The Scope:

Sound expertise in digital marketing management and strategies provide you with all the skills necessary to become a successful digital marketing professional. It also helps you build a digital marketing company of your own. You can also become an independent Digital Advertising consultant and businesses build their digital presence after you learn all the necessary digital marketing skills. You could work in executing Digital Marketing Strategies, in social media marketing, SEO and content marketing, market research, digital advertising, business development and sales, N2N marketing and many other departments. 

A report by StatCounter Global Stats stated India is leading mobile Internet usage with 79 percent with the US coming second at 37 percent and the UK at a close 34 percent. Several  organizations and businesses across sectors now offer digital marketing jobs, as more businesses aim to expand their digital marketing teams. Advertising agencies are the leading providers of digital marketing jobs in India. Independent digital marketing agencies, PR companies, social media agencies well as market research agencies provide digital marketing jobs too.

Online solutions:

This course has the potential to be on various platforms such as Google Search, Google Display, Facebook, YouTube, etc to ensure you are well versed in all advertising elements equipped with all the latest know-how. Digigrad’s online Advertising masters program is updated with all of the above. Many educational institutions, startups, and agencies now provide courses with a certification in digital marketing. One of the best institutes which offer such a program for aspiring digital marketing professionals is Digigrad. Apart from that, some post-graduation courses like MBA have started including digital marketing in their syllabus. A lot of these institutes also integrate Digital marketing at an advanced level. A perfect solution for this would be taking up a course that would bridge that gap and provide you with the tools you need before your MBA. A perfect example of such a course is the Digital Ads master course by Digigrad.

About the course:

Candidates who are looking to apply for a regular MBA in digital marketing need to finish their undergraduate course of at least 3 years. You may also be required to qualify in any national MBA entrance examinations such as CAT/MAT/XAT/GMAT.. The average annual fees for the course ranges from INR 50,000 to INR 7 lakhs. The course follows a regular 2 year structure with 4 semesters covering all the different subjects involved in digital marketing.

The subjects mainly comprise of subjects including and Introduction to Digital Marketing & Search engine optimisation, Social Media Marketing, Branding, Content Marketing strategies, Digital Advertising, Analytics , Communication essentials , Market Research, Consumer Behavior, Distribution Management, Mobile Marketing, Affiliate Marketing, performance marketing,  Online Reputation Management etc.

Here are the Top 5 schools for MBA in Digital Marketing Management:

1.JK Lakshmipat University, Jaipur.

The university was established in the year 2011. They offer an MBA in digital marketing and web analytics with actual live projects. You will also receive personality development training as part of a multidisciplinary curriculum. Partnership with various world-class institutes provides various research opportunities and excellent training for implementing real-life situations.


2.Centurion University of Technology, Bhubaneswar

Centurion University in Bhubaneswar offers a 2 years MBA program  specialising in digital marketing management and e-commerce. It is a private university which is ‘A’ grade accredited from the NAAC. You can apply online on their website. You can also apply offline at the university. The university is a member of the AIU and offers several merit scholarships.


3. RVS Institute of Management, Sulur, Tamil Nadu

In the year 2014, RVS started offering digital marketing under the MBA program. Although it is not a very well known college, trainedge has collaborated with the college to improve the course content delivery and make it more holistic. Real-time projects make it a very practically-oriented course. Most of the faculty who teach at this university are from IIMs or ISB; thereby giving aspiring digital marketing professionals access to some of the best minds in the industry.


4.Xavier Institute of Management and Research, Mumbai

Xavier institute is a renowned institution in Mumbai. It provides a range of innovative programs for students to expand their knowledge and gain expertise. Xavier offers a separate master of management studies course in digital marketing, which can be considered equivalent to an MBA. If you want to do an MBA in digital marketing in Mumbai, Xavier’s is a great option.


5.RIMT University, Punjab

The Regional Institute of Management and Technology, in Punjab, provides MBA in digital marketing and social media marketing. It is a private institution that offers courses in engineering, management, and marketing studies.


6. MICA, Ahmedabad

Also known as the ‘Mecca of Marketing’, MICA is a top choice to get a degree in Marketing and communications. MICA offers a  6.5 Month intensive online program that is designed to train students in key areas of Digital Marketing & Communication to help them deal with real-world marketing challenges. The program is taught by some of MICA’s top Faculty in Marketing Strategy, Digital and Communications. Through core concepts, industry projects, tools and case studies, MICA’s digital marketing communication course will equip you with top skills needed to succeed in the field.


7. Symbiosis, Pune

Symbiosis College for Distance Learning, Pune offers a 4-month long Certification Course as well as a 2 year PGDBA Program with a specialization in Digital Marketing. Symbiosis is AICTE Approved.  A PGCM [DM] from Symbiosis will help students gain a solid understanding of the digital marketing landscape & equip students with tools and techniques required to become a successful digital marketer.


Digigrad: DigiGrad is an initiative of Social Beat, India’s fastest-growing independent digital marketing solutions company. You can collaborate, learn, and grow with some of the top minds in digital marketing. Social Beat is an award-winning Google Premier Partner Agency and a recommended agency by Facebook. They offer a Digital Advertising Master course which is ideal for anyone seeking to pursue a career in digital marketing or to broaden their expertise in this versatile subject. You can learn Digital Advertising from top experts and leading innovators in the digital marketing industry across India with Digigrad’s certification program. Under the Digital Advertising Master Course, Digigrad offers comprehensive digital marketing modules, which extensively cover advertising across platforms such as Google Search, Google Display, Facebook, YouTube, etc to ensure that you become a highly skilled digital marketing professional.

Career and job opportunities for digital marketing Professionals In India

  • Author: Purvaja Balakrishnan
  • |
  • Published Date : 27 May , 2020

Digital marketing is one of the most in-demand jobs in India. The opportunities and scope in the Indian digital marketing field are endless! According to one study, by the end of this year, the digital advertising industry is expected to cross the INR 225 billion mark, and generate over 20 lakh jobs. In the post COVID-19 era with digital channels becoming more important than ever before, this field is likely to grow even further. If you're considering a career in digital marketing in India, this is just the article for you! In this blog post, we'll give you an overview of the different career opportunities in digital marketing, what qualifications are required for each post, and the average income for each position.

Why Choose A Career In Digital Marketing?

Digital marketing is not just a trend, in fact, it is the future of marketing and advertising. India is the second-largest internet market in the world, with over 560 million active users as of March 2020. Now that India has entered the age of affordable, high-speed internet, there is a radical shift in the way people consume content, giving rise to the demand for digital advertising. Apart from being an exciting, creative industry to work in, here are a few more reasons to consider career opportunities in digital marketing.

Ever-changing industry:

In the world of digital advertising, no two days are ever the same. The industry is constantly changing and evolving, which means there is something new to learn every day.

Spoilt for choice: 

The digital marketing industry is very versatile. There are plenty of choices and learning opportunities that allow you to switch from one career path to another, with a little bit of training. The industry is such that it allows you to build your skillset every day. 

Skill gap: 

With a steep increase in digital advertising over the last few years, this relatively new industry has a constant demand for digital marketers. With digital transformation and a strong digital presence being the need of the hour, there is going to be a growth in career opportunities in the field of digital marketing for the foreseeable future.

Help businesses grow:

The main goal of a digital marketing professional is to help clients grow their business. Where it is driving creating brand awareness, driving traffic to a website or generating sales, digital marketers are the facilitators of growth. 

Career Opportunities in Digital Marketing Industry

Now that you've decided to pursue a career in the field of digital marketing, the only thing that remains is to choose which digital marketing career options you want to pursue.

Below are the most in-demand digital marketing roles, along with the qualifications needed and the average pay scale.

Digital Marketing Manager

As a digital marketing manager, you will be responsible for overseeing and spearheading everything from facilitating ideations to analyzing campaign performance to ensure your clients are getting the most out of their campaigns. The role requires approximately 5+ years of experience in the field of digital marketing and a strong grasp of current digital marketing tools and strategies.

Requirements and Skills:

  • BS/MS degree in marketing or a related field
  • Adequate experience in digital marketing
  • Working on SEO/SEM, marketing database, email campaigns, social media and display campaigns.
  • Strong analytical abilities and an understanding of website analytics tools such as Google Analytics, Crazy Egg, etc.
  • Good communication and interpersonal skills

Average salary - The average salary of a digital marketing Manager in India is about Rs. 10,00,000 - Rs 18,00,000 per year.

Social Media Manager

This is one of the best digital marketing career options if you are creative and can think outside the box. As a Social Media Manager, you will be in charge of creating, monitoring and analyzing campaigns across various social media channels. A social media manager works closely with other departments such as design, paid media, and copywriting. A Social Media Manager is also expected to stay up-to-date with current trends, social media platform updates, and industry news.

Requirements and Skills:

  • 2+ years of experience in Social Media marketing techniques.
  • Knowledge of Social Media advertising platforms, including experience running ads on Facebook, Instagram, Twitter, LinkedIn and TikTok.
  • Account management and content creation skills.
  • Social Media expertise, including creating and optimising content for different platforms, an understanding of the best practices for different social platforms and the ability to engage with the audience through social posts.
  • Client servicing skills

Average salary - The average salary of a Social Media Manager in India is about Rs. 5,70,000 per year. However, this may differ based on the company, location, years of experience, etc.

Social Media Specialist/Executive

Social Media Specialists are entry-level digital marketing roles and do not necessarily require any prior experience. As a Social Media Specialist, you would be involved in the planning, ideating, and execution of campaigns on a daily basis. 

Requirements and Skills:

  • Basic understanding of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
  • Knowledge of social media trends
  • Good understanding of social media KPIs
  • Strong commination, copywriting and creatives skills

Average salary - The average salary of a Social Media Specialist/Executive in India is about Rs.3,00,000 - Rs. 4,20,000 per year. 

Digital Advertising Manager

As a Digital Advertising Manager, you will be responsible for driving the growth of multiple brands and your team of ad specialists as well. This role requires 3+ years of experience in driving digital campaigns across channels, with a deep knowledge of the Google Marketing Platform and affiliate marketing platforms.

Requirements and Skills:

  • 3+ years of experience in the field of SEM and PPC advertising
  • Advanced knowledge of Google platform advertising channels that include Search, Display, Youtube, and Shopping.
  • Knowledge of advertising on Amazon, Tablloba, Adgebra and other affiliate platforms
  • Experience with website analytics tools
  • Well-versed in performance marketing strategies, conversion, and online customer acquisition
  • Strong Analytical skills 

Average salary - The average salary of a Digital Advertising Manager in India is about Rs. 4,40,669 - Rs. 7,06,274 per year. 

Digital Advertising Specialist/ SEM Specialist

Social Media Specialists are an entry-level job and do not necessarily require any prior experience. As a Digital Advertising specialist, your main duties would include monitoring major search engines for trends related to PPC campaigns, analyzing campaign performance, and reporting findings.

Requirements and Skills:

  • Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
  • Basic understanding of Google platform and affiliate marketing platform advertising channels 
  • Up-to-date with the latest trends and best practices in search engine marketing
  • Strong analytical skills

Average salary - The average salary of a Digital Advertising Specialist in India is approximately Rs. 3,00,00/year and upwards. 

Content Writer

If you have a way with words and love to write, content writing is a great career option. As a content writer, you will be responsible for creating long-form content in the form of blogs, website content, whitepapers, and more. Keyword research and SEO (Search Engine optimization) skills are also an integral part of being a content writes

Requirements and Skills:

  • Strong research skills
  • Editing and proofreading skills
  • A solid understanding of SEO best practices and implementation
  • Basic understanding of website analytics tools

Average salary - The average salary of a Content Writer in India is approximately Rs. 3,70,00/year and upwards, depending on your experience.


Just like a content writer, copywriters also need strong writing and research background. As a copywriter, your duties will involve writing short-form content such as taglines and headlines. The ability to write catchy copy that your audience relates to is very important.

Requirements and Skills:

  • Strong grammar, punctuation, and spelling skills.
  • Refined writing and research skills.
  • Up-to-date on popular culture, and new advertising trends and techniques.
  • Ability to create witty, attention-grabbing copy based on the campaign brief.

Average salary - The average salary of a Copywriter in India is approximately Rs. 4,30,000/year and upwards, depending on your experience.

SEO Specialist

As a Search Engine Optimization (SEO) Specialist, you will be responsible for optimizing landing page and website content to rank organically. Other parts of your job will include keyword research, implementing content recommendations, and SEO best practices. An SEO specialist will also need good writing and analytical skills.

Requirements and Skills:

  • Knowledge of ranking factors and search engine algorithms.
  • Up-to-date with the latest trends and best practices in Search Engine Optimization.
  • Strong writing skills.
  • Familiarization with website analytical tools such as Google Analytics.
  • Experience with website optimization tools.

Average salary - The average salary of a Copywriter in India is approximately Rs. 3,50,000/year and upwards, depending on your experience.

Graphic Designer

If you love drawing and have a good eye for design, a career as a Graphic Designer may be worth looking into. As a Graphic Designer, your main job would be to visualize and create graphics that bring a brand's voice to life. From designing social media creatives to building a brand's identity, the role of a Graphic Designer is an important and creative one. 

Requirements and Skills:

  • Familiarity with design software and technologies such as Photoshop, Illustrator, Dreamweaver, and Coral Draw.
  • Attention to detail and a keen eye for design.  
  • The ability to think creatively and develop eye-catching graphics.

Average salary - The average salary of a Graphic Designer in India is approximately Rs. 4,00,000/year and upwards, depending on your experience and skill set.

Web Developer 

As a web designer, you would be in charge of coding, developing, and maintaining websites right from the homepage design to site layout and function. 

Requirements and Skills:

  • JavaScript, JQuery, HTML, HTML5, CSS, CSS3, Web Programming Skills, E-Commerce.
  •  Knowledge of server-side frameworks such as python, ruby, PHP, Java, ASP, ASP.NET.
  • Strong programming skills and the ability to write efficient code.
  • Knowledge of database systems such as SQL and Oracle.
  • A degree in computer science or a related field.

Average salary - The average salary of a Web Developer in India is approximately Rs. 4,00,000/year and upwards, depending on your experience.

UI/UX Specialist

As a UI/UX Specialist, your job would involve gathering and evaluating user requirements and creating a user-friendly interface to increase website/app engagement. A UI/UX designer will also be responsible for identifying and troubleshooting UX problems.

Requirements and Skills:

  • Knowledge of industry tools such as Wireframe and InVision.
  • Basic knowledge of design tools such as Adobe Photoshop and Illustrator.
  • The user-centric mindset with good attention to detail

Average salary - The average salary of a UX/UI Specialist in India is approximately Rs. 5,20,000/year and upwards, depending on your experience.

If you are looking to launch your career in an exciting and fast-growing field, then there are a number of digital marketing career options to explore. Planning to kickstart your career? DigiGrad offers some of the best digital marketing courses in India that prepare you to enter this field with all the skills you need. Get in touch with us to learn more!

Why is digital marketing becoming one of the hottest career options in India?

  • Author: Sundar
  • |
  • Published Date : 13 May , 2020

Before delving deep into why a digital marketing career is becoming one of the most popular career options today, let’s understand what is meant by digital marketing and how it helps businesses grow. 

What is digital marketing?

To put it in very simple terms, digital marketing is the act of promoting any commercial activity online which includes blogging, search engine optimisation, website designing, social media and email marketing, and marketing on mobile apps. 

Who's a Digital Marketer? 

A Digital Marketer refers to someone who is engaged in the promotional activities of any business online. A digital marketer may choose to work in the many different fields that fall under the digital marketing umbrella. 

Purpose: Digital marketers should possess a broad range of skills ranging from technical, organisational, branding, sales, flexibility, time management and attention to detail, which will equip them to understand the market scenario, consumer behaviour, health of the organisation, etc. and craft strategies to get better ROI for businesses.

Who can opt for a Digital Marketing career?

Today, the global digital advertising industry is valued at US$ 192 billion. According to Forrester Research, the global online population spends around 52% of their media time on digital channels.

Digital marketing spends continue to rise and even during COVID-19 times, healthcare and fitness companies like Practo, Curefit, Entertainment like Netflix, Amazon Prime, Disney+ and Gaming clients are extremely active online and continue to embrace digital technologies. Bigbasket, Grofers, Amazon Pantry and other online delivery brands have emerged as critical players to help cope with the increasing demand for essentials during the lockdown. 

The rapid growth of Digital Marketing indicates that there is an ever-increasing demand for people to start looking at digital marketing as a career. If you are creative, enthusiastic, enterprising and want to be part of an eclectic industry, a career in digital marketing is perfect for you! 

Branches of Digital Marketing, Influence on Businesses, and Career Prospects:

Digital marketing is a conglomerate of different fields which beautifully blend to make businesses shine online. Let's understand each field in detail - what they are, how they impact businesses and what career prospects are available for each field. 

Social Media Marketing(SMM):

What is SMM? 

In layman terms, Social Media Marketing is the utilization of Social Media Channels such as Facebook, Instagram, Twitter, Pinterest, YouTube, Snapchat, etc. to promote products or services to drive ROI for businesses. This is an incredibly fast and efficient way to connect with the target audience. Through social media, you can regularly interact with them, provide greater customer support and handle business' crisis management well.

Advantages of SMM & how to leverage social media to grow your business:

  • Brand Building: Social media helps businesses to gain visibility from their customers quickly and measurably.
  • Connect With Customers: When brands and consumers stay connected through Social Media, it is easy to keep up with them 24x7, generate conversations around the brand, get feedback in real-time, and continuously work on improving their products or services.
  • Builds Customer Loyalty: SMM helps businesses with gaining customer loyalty for free. How do we say so? Because customers follow and interact with the brand they like. By regularly engaging with them, providing resolutions swiftly and keeping them updated about latest product updates etc, will keep them hooked to the brand and in turn, even will help the brand to turn as brand evangelists.
  • Assists with Link Building: SMM has a positive impact on a brand’s SEO efforts. For example, if there's a blog with a good number of shares, chances are that someone else writing on a similar topic will pick up some points from your blog and cite the source with links to your main article. This will help in gaining more links and also referral traffic from other websites. 
  • Retargeting audiences to Social Media: There are some stats which corroborate that on an average, the landing page conversion rates are roughly around 3%. Hence, you can retarget the other 97% who haven't taken any desired action
  • Helps Business’ causes go viral: Social media has a huge impact on making ads viral. If someone likes your brand, he/she will help spread the brand’s reach to his/her friends and family, thereby starting a viral campaign. 
  • Gaining New Customers / Driving Conversions: With a host of targeting opportunities right from consumer behaviour, interest, to custom audiences, the majority of the brands' leverage SMM to acquire new customers every day. 

With so many benefits, businesses are on the lookout for talented digital marketers to help them succeed and become successful. 

What are the roles and responsibilities of a Social media marketer?

Primary Role: Jobs in Social Media are one of the coolest jobs even if you’re considering a digital marketing career with the flexibility to always be online, follow the latest trends and even participate in brand wars!  

Social Media Marketers are expected to help businesses devise campaigns, craft creative campaigns and communications, monitor marketing patterns, listen to consumers' perceptions, acquire new customers and retain existing customers at a fraction of cost as compared to traditional marketing.


  • Drive Client Relationships: Engaging with clients to understand their business requirements and translating that into appropriate digital initiatives
  • Performance Marketing and Media-Planning: Running campaigns across Facebook, Linkedin and co-ordinating on overall media plan; daily analysis of the campaigns to ensure high ROI for our clients
  • Social Media Marketing: Ideating and executing campaigns on social media, including GIFs, Video Campaigns. Closely working with the design team and client to reach the client's brand goals


  • Strong in Analytics
  • Enjoys working with clients directly and is willing to build meaningful relationships with clients
  • Fluency in Microsoft Office (Excel, Word, PowerPoint, etc.) 

Expected Salary: A fresh graduate is expected to earn about INR 3-4L/Annum and this remuneration goes upwards of INR 12L+/annum based on skills, ability to handle tough situations, innovation and creativity. 

Content Marketing:

What is Content Marketing? 

Content marketing is the science of driving leads to target websites by creating valuable and engaging content that is of great value and interest to customers. This not only helps us acquire new users but also helps us to establish brands as the go-to place for thought leadership in the space.

Advantages of Content Marketing & how to leverage CM for businesses:

  • Low Cost: Creating content is not very expensive. Driving relevant and high-quality traffic from various search engines to various pages is one of the best and most economical options for brands regardless of their size and scale. 
  • Drives Sales: Majority of the customers are not sales-ready as they have to go through different stages of the buyer's journey such as awareness, consideration and decision stage. 

Before making a purchase, people realize that they have a problem that needs solving (awareness). They take time to research and better understand their problem (consideration). Then, they make a decision on which solution is best for them (decision). Hence, if we can get them through all these stages, we will be able to generate or drive sales as well for businesses.

  • Less Distracting: With ads and paid promotions constantly disrupting a consumer's online experience, many have started using ad blockers to stop seeing these ads. Content marketing, on the other hand, helps businesses to build better customer relationships and solve problems by constantly being available to them. 
  • Amplifies Brand Awareness: When we start writing blogs or creating content about sought after questions or challenges, Google will start ranking the same on search engine results pages(SERP) based on value, uniqueness, freshness and popularity. A high SERP ranking helps build brand awareness and helps to acquire potential customers at the right time.
  • Helps grow social media standing: When people relate to content posted on the company website and Social Media as valuable and trustworthy, people start sharing engaging content on social media. Through tertiary connections, brands slowly start gaining more and more followers. 

Let's look at what are the different roles and responsibilities, skill sets, benefits, pay scale etc of a Content Marketer

Primary Role: Content marketers spend a lot of time researching and analyzing information to target the right consumers and businesses.

Content marketing specialists are expected to have a passion for writing and an ability to create innovative content that is digital-ready. They shouldn't just focus on learning how to write effective content but also market it to a large audience base. The key aim would be to create and market content for clients across various sectors, to ultimately make them rank organically on leading search engines like Google and YouTube.


  • Writing various types of content (blogs, video, website, social media) for businesses
  • Analysing content engagement through Google Analytics
  • Conceptualising end to end content marketing strategies for brands across sectors such as real estate, BFSI, B2B, Retail, Finance, etc
  • Collaborating with the SEO team to increase blog traffic and Google SERP rankings
  • Working closely with clients to understand their content requirements and goals and crafting customised and creative content marketing solutions for them.
  • Learning how to utilise social media advertising to promote content on LinkedIn and Facebook and other social media channels

Expected Salary:

An entry-level Content Marketer with less than 1-year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of ₹431,356 based on 7 salaries. 

Search Engine Optimisation(SEO):

What's Search Engine Optimization? - To put it in simple terms, SEO is the unpaid or organic promotion of a website to drive the quality and quantity of traffic to a website. 

Advantages of SEO & how to leverage SEO for businesses: 

  • Building Brand Awareness: One of the most important purposes/reasons for exploring SEO is to build the brand without investing in any paid activity and for long term benefits. When someone is looking for a solution to a particular problem, if you results start showing up first or on the top of SERP, then, you will get better visibility and get your customers to trust you as one of the thought leaders in your space.
  • User-Friendly Website: Numbers indicate that about 50% of the website visitors bounce off if the website takes more than 2 seconds to load. Hence, businesses need to improve user experience, make it more valuable to visitors thereby resulting in high quality and user-friendly websites. 
  • Digital ROI: Organic leads or leads obtained from unpaid promotions have about 14.6% higher close rates and outbound leads at an average 1.7% close rate. To put this in clear perspective, let's consider an example where the value of a lead is at INR 10k and on avg, we get 100 leads/month. With SEO efforts, we will get about 115 leads/month and that will translate into 15*10k which is INR 1.5L.
  • Store Visits: There's a very interesting stat which says that about 72% of consumers do a local search and look for stores about 5Km near them. For businesses with a store presence, they can effectively promote their products/services and drive customers to them.
  • App Installs: With the help of App Store Optimization(ASO), businesses will benefit from steady user acquisition by making themselves visible on the play store/app store.

With such a plethora of benefits, businesses are looking for talented people to help them succeed and outrun their competitors. Let's look at what are the different roles and responsibilities, skill sets, benefits, pay scale etc of an SEO Specialist. 

Primary Role: The primary role of an SEO Specialist is to work with the web developer to create fast and functional websites, to coordinate with UX/UI specialists to make the website user friendly and work simultaneously with the content team to create valuable content and research keywords which our target audience is most likely to search for and optimise those keywords to enhance search engine page rankings. 

An SEO specialist should have in-depth knowledge and expertise in keyword research, excellent analytical skills, technical skills and copywriting skills to optimise content, follow up and keep up with latest trends and updates particularly about Google algorithms, etc.

Responsibilities of an SEO Specialist

  • Develop SEO strategies that increase the company's search engine results rankings on the search page
  • Research SEO keywords for optimised website content and marketing material
  • Set measurable goals that indicate growth in marketing efforts
  • Monitor daily/weekly/monthly/yearly performance metrics to understand SEO strategy performance over different periods of time
  • Communicate with other digital marketing professionals to align goals
  • Collaborate with others within the marketing department to manage and implement an SEO strategy
  • Write compelling and high-quality website content, including blog posts and page descriptions
  • Update content and website links for maximum optimization and search engine ranking

Qualifications for SEO Specialist

  • Two to three years of experience in successfully developing and executing SEO campaigns
  • Understanding of search engine algorithms and ranking methods
  • Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
  • Knowledge of keyword research and data mining tools
  • Ability to perform a comprehensive analysis of other competitors within the industry
  • Excellent written and verbal communication skills
  • Comfortable analyzing high volumes of data daily
  • Familiarity with WordPress or other content management systems
  • Experience with other aspects of marketing, such as customer growth and promotion, is a plus

Expected Salary:

The average salary for a Search Engine Optimization (SEO) Specialist in India is ₹238,624. An SEO specialist is a great option if you’re looking to start a career in Digital Marketing. 

Paid Advertising / Digital Media:

What's Digital Advertising? - Digital Advertising is a way to drive traffic inorganically to a website. You pay for the promotion of products or services online. Some common ways to make this happen to include Search Engine Marketing(SEM), Display Advertising, Video Advertising and App promotions.  

Advantages of Digital Advertising & how to leverage Digital Advertising for Businesses:

  • Measurable: One of the primary benefits and importance of utilizing digital advertising lies in its measurement capabilities. We can measure metrics such as impressions, clicks, and conversions (based on the defined business goals). In some cases, we can go as granular as user-level behaviour and understand more about consumer patterns in greater detail.
  • Real-time Tracking: Tracking ads in near real-time helps us understand a business’s progress and makes sure that the company is operating at peak efficiency. Changes can be made based on requirements and tracked immediately compared to other offline advertising where we have to wait for it to pan out, analyze data post-facto and then take a call on future campaigns strategies.
  • Precise Targeting Options: With various platforms offering multiple targeting capabilities, we can control exactly how our advertising budget needs to be spent. We can go after our target group, based on their interests and behaviours, at the right place, at the right time, and at any scale. We can also pause and restart campaigns whenever we want to.
  • Data Availability: With every campaign run, we will be able to collect data from the advertising platform itself. With such magnitude of data available at a granular level, we should be able to understand what works, what doesn't and what can be done for future campaigns to get optimal results.
  • Pay for Results: In digital advertising, we just have to pay for the results and the results can vary drastically. The results impact impressions, clicks, conversions, leads, installs, views and other aspects of a business’s digital marketing efforts.
  • Remarketing: This is a unique and powerful feature where you can go after exact audiences who visited your website and inculcate interest in them and even help them take the necessary action by providing a separate communication and offers just for them.
  • Get in Front of Customers Immediately: We don't have to wait for weeks or months for an advertising campaign to launch. All we have to do is create an ad account, add a credit card or debit card, create a campaign by targeting those who are likely to become your customer and then start the campaigns. With this, you will start getting leads for your business.
  • Level the Playing Field: Gone are the days where the big guys used to monopolize top ad spots on TV, newspapers and radios. Now, with digital advertising, we can target the same audiences, compete with the big players in auctions and even beat them! With such hyper-local or pointed targeting capabilities, all of us will be able to get a fair share of the pie.
  • Measure Store Visits & Revenue: With Google dominating the online advertising space, it has developed advanced technical capabilities along with Facebook to help offline retail businesses to run ads online, and measure how many customers visited their stores and even calculate the revenue from such store visits. With such strong capabilities, even offline and retail brands can take advantage of Digital Advertising.

With such a plethora of benefits, businesses are looking for talented digital advertisers to help them succeed and become the best. Let's look at the different roles and responsibilities, skill sets, benefits, pay scale, etc. of a Digital Advertising Specialist.

Primary Role: A Digital Advertising Specialist role involves understanding business requirements and strategizing how to achieve KPIs with a clear-cut plan. This involves choosing the platform which fits the business requirements, setting up KPIs and budgets, and choosing creatives and communications. Digital advertising specialists should have good analytical capabilities to measure and understand campaign performance and how to further improve ad performance in the future. They should also be proficient in Excel and Powerpoint.


  • Manage, target and optimize existing PPC campaigns across search and contextual networks for multiple search engines and Google AdWords
  • Create PPC strategies such as keyword research and campaign analysis
  • Work on software such as Google AdWords & Bing editor
  • A/B testing with different ad creatives and landing pages to improve the click-through rate
  • Create performance reports along with recommendations for further improvement
  • Exposure to digital marketing and budget optimization
  • Analyze trends, study qualitative and quantitative data and recommend campaign changes and new updates
  • Track and analyze website traffic flow and provide regular internal reports.
  • Fix any errors or bugs in digital content
  • Stay up to date with  new and emerging technologies, trends and opportunities

Expected Salary:

An entry-level Digital Advertising Manager with less than 1-year experience can earn an average total compensation (includes tips, bonus, and overtime pay) of ₹307,324. 

In conclusion, digital marketing as a career is an extremely promising field with a variety of job opportunities with good pay and good growth. Moreover, besides students, professional ladders, webmasters and even IT managers can build a successful career as a Digital Marketing Specialist. At DigiGrad, we offer comprehensive foundational and advanced courses in digital marketing that can equip you with the skills you need to start your digital marketing career. 

What is performance marketing and how can you get certified in India?

  • Author: Rhea
  • |
  • Published Date : 11 May , 2020

Performance Marketing, as the name suggests - is marketing which results in better ROI for your business. It is a digital marketing strategy beyond branding commonly used by brands and advertisers with the aim of cutting down cost per acquisition and increasing ROI. It is a strategy purely based on results or performance where you pay only when a customer completes certain actions such as clicks, leads or purchases at your store or website. It comes into play when businesses need to focus on the bottom line despite spending millions of dollars in branding and ultimately giving the power back to the advertisers. 

According to the Performance Marketing Association, “Performance marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a sale, lead, or click.”

Unlike other forms of traditional marketing where you pay in advance for an estimated reach that may achieve no guarantee of outcomes, a performance marketing strategy gives us the ability to measure everything from brand reach to conversion rate. In the former, for example, you pay for an ad in a newspaper hoping it will bring traffic to your website or store. Whereas, while measuring marketing performance, you determine the action first and you pay only when it is completed and not just for the effort to promote the product and get thousands of impressions or clicks.

Let’s navigate through the basics of Performance Marketing:

  1. Pricing Model
  2. Performance Marketing Channels
  3. Benefits of Performance Marketing Strategy
  4. Future of Performance Marketing 
  5. Certifications

Pricing Model:

Performance Marketing allows for the creation of a partnership between Advertisers and Publishers. The Advertiser pays the publisher only when a certain action is completed. They follow different pricing models as follows:

  • Pay per Sale
  • Pay per Lead
  • Pay per Click
  • Pay per Install

Pay per Sale: The advertisers pay the publishers only when their effort has resulted in sale of product being promoted. The publisher needs to bear the overall risk in this type of partnership.

Example: An e-commerce brand partners with multiple influencers on social media and instructs them to create posts and videos around a specific product or category with the objective of driving sales. Here, the influencer gets paid only when his/her post has resulted in sales.

Pay per Lead: In this case, the publishers are paid for each lead generated from the promotion. Lead refers to the contact information of the user interacting with the advertisement.

Example: A Health Insurance Company partners with various affiliate sites for generating quality leads who show interest in buying their product. It pays the affiliate for every lead generated by the affiliate.

Pay per Click: In this type of agreement, the advertiser pays the publisher for each click or user interaction with the advertisement.

Example: A real estate company running Search Campaign shows ads to users who are searching for properties on Google search engine. The company pays Google for every click on the ad by users.

Pay per Install: This type of partnership is applicable for all advertisers who promote apps and want to drive installs. The publisher is paid for each download.

Example: A Gaming App company partners with various publishers for driving installs to their app. 

Performance Marketing Channels:

There are various performance marketing channels available to execute advertising campaigns. Here are some:

  • Search Engine Marketing 
  • Display Advertising
  • Native Advertising
  • Social Media Marketing
  • Affiliate Marketing
ChannelPricing Model
Search Engine MarketingCPC, CPA
Display AdvertisingCPC, CPM, CPA
Native AdvertisingCPC
Social Media MarketingCPC, CPM, CPV, CPA,Cost-per-like
Affiliate MarketingCPC, CPL, CPI

Search Engine Marketing: With Search Marketing, our ads show up when people enter queries into the search engines such Google, Bing, Yahoo etc while searching for products or services. This type of marketing follows the CPC pricing model in which the advertiser needs to pay the search engine for every user generated click on the ad in the search engine results page. This type of high-intent based performance marketing strategy is effective for brands that want to be present where their target audience starts their research online in their shopping journey.

With the advancement in machine learning, various advertising platforms have smart bidding features for better optimization. For example, Google Ads offers multiple smart bidding strategies such as 

  • Target Cost per Acquisition (CPA)
  • Target Return on Ad Spends (ROAS)
  • Maximize conversions
  • Maximize conversion value
  • Enhanced CPC (ECPC). 

With the help of past campaign data, the system optimizes ads to users who are more likely to take an action. 

Display Advertising: A great performance marketing strategy, it helps advertisers reach internet users across millions of websites, news pages, forums, blogs etc using images, logos and rich media. The main idea of this form of advertising is to stand out from competitors on the publisher site, grab users’ attention and direct them to their brand’s website to take any action (fill a lead form, make a purchase etc). The publisher is paid either based on every click on the ad (CPC) or for every 1000 impressions (CPM) that the advertiser receives on their site.

In order to increase the brand’s reach and grow business, Display Advertising provides various highly targeted approaches as given below:

  • Remarketing (reconnect with your past website visitors)
  • Targeting by Website Placement (choose which websites to place your ads on)
  • Targeting by Interest (target visitors based on users’ interest categories)
  • Contextual Targeting (uses keywords to find relevant websites to show your ads on)
  • Topic Targeting (choose specific topics of web pages to display your online ads on)

Native Advertising: Another interesting performance marketing channel, native ads really don’t look like ads and they are blended with the content of the website that shows up. With its unique ad design and content style, the users don’t realize that they are consuming a paid advertisement. These types of platforms provide either CPC or CPM based pricing models based on the type of ad (text, video, rich media) and type of action required from the user (ad engagement, clicks to website etc).

Social Media Marketing: With social media marketing on sites such as Facebook, Instagram, LinkedIn, Twitter, Pinterest and Snapchat, advertisers can connect with their audiences to build their brand, increase page likes, drive website traffic and increase sales. The most commonly used pricing strategies are CPC and CPM across most social media platforms. 

Affiliate Marketing: It is a revenue sharing performance marketing strategy in which the advertiser pays the affiliate when the traffic from the affiliate's site has led to completion of action or sale by the user. The affiliates work on various pricing models such as Cost per Click, Cost per Lead and Cost per Sale model depending on the business model and advertiser’s objective.

Benefits of Performance Marketing Strategy:

There are multiple benefits to performance marketing campaigns:

  • Know what you are paying for
  • Easy to track and measure
  • High ROI and Low Risk
  • Extended Reach

Future of Performance Marketing

Cross-channel Insights: It’s important to understand that users move seamlessly between search engines, social platforms etc. Hence, the net impact of performance marketing campaigns need to be looked into by referring cross-channel data and tailor ad messages for better results.

Leveraging Display and Programmatic: Most of the marketers think that Display advertising is only users in the awareness stage. But slowly, advertisers are understanding the importance of Targeted and Contextual Targeting, Premium inventories and rich media formats on Display and Programmatic help in increasing click-through rates and driving quality traffic to websites.

Holistic Attribution Model: With the data driven attribution in place, marketers have evolved to assign credits to each touch point of consumers’ journey. This will eventually improve performance marketing campaign results.


With thousands of certifications available online, it’s difficult to find the right certification to become an expert in the field of Performance Marketing. We have made it easier for you by curating the must-complete list of accreditation exams offered by Google and Facebook in order to boost your CV, credibility, knowledge  and career.

Google Ads: Google Ads Certification should be one of your top goals if you are looking to start a career in Performance Marketing or if your main objective is to drive sales for your brand. It is a process followed by Google to recognize the experts in this field. It is considered as a criteria for hiring in agencies and companies. This free course includes separate modules and assessments for:

  • Search
  • Display
  • Video
  • Shopping
  • Measurement

Google Analytics Academy: It is a free course by Google that helps you learn various tools to measure and analyse data about your website visitors. This helps in giving actionable insights to your performance campaigns resulting in increase in revenue for the company. Various modules provided by Analytics Academy include:

  • Google Analytics for Beginners
  • Advanced Google Analytics
  • Google Analytics for Power Users
  • Getting Started With Google Analytics 360
  • Introduction to Data Studio
  • Google Tag Manager Fundamentals

Google Marketing Platform: It brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to create an integrated marketing experience. It helps advertisers create smart, data-driven campaigns, resulting in better revenue for your business using a variety of tools and features as listed below:

  • Display & Video 360
  • Search Ads 360
  • Campaign Manager

Facebook Blueprint: Becoming Blueprint certified depicts that you have a complete understanding of Facebook advertising, from strategy building, implementation and analyzing the results. There are various exams available for media planning, buying and strategy as given below:

  • Facebook Certified digital marketing associate
  • Facebook Certified Marketing Science Professional
  • Facebook Certified Creative Strategy Professional
  • Facebook Certified Media Planning Professional
  • Facebook Certified Media Buying Professional
  • Facebook Certified ads Product Developer

As brands have started moving from traditional marketing to digital marketing and money starts pouring in, the need for accurate, reliable data and higher ROI is increasing. Performance Marketing strategy is a growing marketing strategy that most companies are slowly investing in. It helps improve audience reach, interactions and conversions at low risk and low cost than any other marketing channel.

If you want to grow your business in terms of maintaining ROI, Performance Marketing is the next big step and it should be a major part of your strategic plans for the future. Explore our digital advertising courses in DigiGrad to gain the skills required to master this growing field. 

Top Free Digital Marketing Courses Online in India

  • Author: Aishwarya Shaw
  • |
  • Published Date : 4 April , 2020

Now is a great time to start learning new things, developing new habits or going back to old hobbies that you didn’t have the time to do before. Remember, time never stops, and there may never be an opportunity as golden as this where you can hone your skills to the maximum! 

And what’s better than the plethora of digital marketing classes available online to choose from? Digital marketing is a comparatively new stream, but is extremely rewarding, with countless opportunities. Apart from being one of the highest-paying jobs in the industry, it is estimated that by the end of 2020, there will be 2 million jobs in the digital field. Moreover, by 2022 there will be approximately 2.4 million career opportunities, proving that the jobs in this field will only grow exponentially, and an online marketing course will only stand to grow your career.

Chapter 1: What is Digital Marketing?

Digital marketing includes the efforts you take to market and promote your business online, using just your desktop and Internet by various channels and the digital marketing strategy that you employ. 

Digital media marketing encompasses all that falls under the umbrella of the digital world. This includes the ads you see and hear, the content you consume, and the platforms that serve as a medium for all these elements. There is a lot at play behind the scenes of this everyday interaction, from digital marketing solutions like campaigns and metrics to targeting, creation, and constant optimization.

Coming to marketing certificates and free online marketing courses, there are several schools of digital marketing that you can explore for the course of your choice. Several of them are extremely comprehensive, taught by some of the top leaders of the industry and online marketing companies and agencies. Others are broken down into structured components so that you can target the marketing field and upskill on the digital marketing solutions of your choice.  

Check out DigiGrad’s Trends in Digital Marketing 2020, an online webinar conducted in March 2020. This short digital marketing class will explain the significance and highlight the relevance of having an online digital marketing strategy for any brand.

Chapter 2: Why is Digital Marketing important?

What makes digital marketing so crucial to brands though? Why should you consider taking a digital marketing workshop? To begin with, a few businesses survive, and a few thrive. The ones which are already on their crutches can’t be expected to survive for long. Businesses that thrive use the best of techniques to keep their brand growing and moving forward. Having an online presence enhances this growth and is the fastest way to make a brand’s presence felt in the market. Most brands have a website, and if not, they have a social media presence or a digital ad strategy. Your consumers rely on it as a way to learn about your brand. 

With close to 55 crore users in India, it currently stands second in the number of Internet users in the world, and it is estimated that by 2023 this number will reach 66 crore active users. These numbers should tell you the importance of online marketing and the potential of leveraging digital to market your business effectively and efficiently.

Any business that is in their nascent stage, or is yet to gain recognition in the market, must think about placing their product or services wisely and for that, they need to leverage digital marketing as a part of their marketing strategy. They need to make their audience aware of what is available and why their business offering - be it a product, service, or app - is useful for them. 

Gone are the days for traditional marketing, when you want to scale up your business quickly. The importance of digital marketing in today’s scenario, when your Internet consumers are more than ~ 54%, is more than ever. Which is why it is ideal that you restructure your marketing budget and shift your mind to digital marketing. 

While there will always be peaks and valleys in the business world, to keep it afloat, you need a strategy. Digital marketing is cost-effective, and will most certainly give you a higher ROI, which is one of the biggest markers of the importance of digital marketing in business. Learning how to leverage the power of the Internet will help your brand thrive.

Some of the biggest companies have understood the importance of online marketing, laying so much emphasis that they have replaced the role of Chief Marketing Officer with Chief Digital and Marketing Officer. Unilever is one such brand, which happens to be one of the oldest and most flourishing companies in the world. They say that this is an imperative step in becoming an organisation that is at the forefront of consumer marketing. Unilever has also understood the e-commerce era, accepting that online retail is the most significant growth channel. Similar transformations have occurred across many companies, including Uber, Coca-Cola and Johnson & Johnson. Hence it is extremely beneficial to recognize the importance of digital marketing in business and take up a digital marketing course in India to learn in greater detail.

Digital marketing has acquired distinction for the following reasons:

  • It is proven to be more cost-effective
  • It increases conversion rates
  • It generates better revenue
  • It increases customer engagement 
  • It caters to mobile customers, increasing mobilization
  • It increases your brand reputation

Chapter 3: Types of digital marketing courses

There’s a large number of ways for you to learn digital marketing online, which can be a little confusing, especially if you’re new to the terminology, or if your business is in the early stages of growth. Which is why it can be helpful to understand the types of digital marketing courses that are out there - this will help you understand what’s out there for you, and what it has to offer. 

This can be best understood by exploring the course components most digital marketing experts and schools of digital marketing offer, which cover the basic digital marketing solutions that brands focus on. Based on this, the types of marketing courses include: 

  • Social Media Marketing 
  • Google Ads
  • Search Engine Marketing & Optimization
  • Content Marketing
  • Creative and design
  • Web development 

Each of these components is unique from one another, yet, each of them also works to support every other component. Social media marketing would be nothing without creating content and creatives, nor would it be as effective without ads and campaigns. Similarly, a website can have the perfect UX and UI, with flawless pieces of content - but to have Google recognize its value, you need to work at the search engine optimization to have it rank.

The next few chapters will cover these types of digital marketing courses in more depth, exploring the importance and role of each one. 

Chapter 4: Marketing courses by Google and Facebook

Google and Facebook are notable giants in the digital arena, with Google commanding the ranking and authority of your page, and Facebook owning a good handful of the social media channels your audiences are all on. 

With this being a known fact, it only makes sense that you can learn digital marketing with Google and Facebook, with a special focus on digital marketing basics that walk you through their tools and products.

Illuminate and enlighten your mind with the list below for the top free digital marketing courses in India.


Any list of free marketing courses is incomplete without Google. The search engine is the largest in the world, helping brands increase their discoverability and exposure to relevant audiences. The Google fundamentals of digital marketing cover their tools and services that any seasoned marketer should be well-versed with. 

Google Ads

All in One Google Ads Course (Search, Display, Video, Shopping)

Grow your skills using Google Ads to advertise your business online, and get Google Ads Certified. Google Ads benefit a brand in many ways. It allows you to target relevant audiences to reach goals, use keywords for better reach, measure performance for insights and optimization, and more. Moreover, this can all be done across different platforms and you only have to pay for results.

The learnings from this online marketing class will help you optimize your campaigns and yield better performing campaigns.

Google Analytics

Grow your business through intelligent data collection and analysis by Google's measurement tools by Analytics Academy. This digital marketing workshop has Google Analytics for beginners, advanced, power users, and Google Analytics 360. You will also be introduced to the Data Studio and Google tag manager fundamentals.

Google Marketing Platform

DV360, Search Ads  360, Campaign Manager, Creatives, Google Web Designer

This course will help you achieve your marketing objectives and get certified in Google Marketing Platforms.


Facebook changed the digital landscape with its arrival, revolutionizing how we analyse metrics and data to target audiences. Being the biggest social media network in the world, Facebook climbed to the top of the digital landscape by becoming the one-stop-shop for the availability of data users provided voluntarily. 

With so many different tools, from groups and pages to events and Facebook Marketplace, the social media platform is also a great space for all kinds of businesses. For example, Facebook marketing for small businesses is a popular way to grow an up and coming brand. Here’s a look at some of the free Facebook digital marketing courses you can avail online.

Facebook Blueprint -

To cover digital marketing basics on Facebook and Instagram, the Blueprint platform offers a variety of Facebook digital marketing courses that can help you become thorough with their resources and provide certifications as well. This can add value to both your career and brand, as well as boost knowledge of these tools. 

  • Digital Marketing Associate - This will test how much you know and understand the value of the social media giant. It will also test you on the fundamentals of advertising and building a strong presence online on platforms
  • Planning - This will assess how much you know about applying insights to planning a campaign, including how you recommend different types of media. The test will also check how well you are able to monitor the performance of a campaign and how well you understand different business goals
  • Buying - This test will help you determine your knowledge of campaign planning, setup, optimization and measurement.

You can also check out our video on Getting it ROIght for Facebook Advertising.  

Facebook Free Webinar Series

Apart from the Facebook Blueprint online learning platform, the Webinar Series is also a helpful resource with varying topics that you can check out according to your brand’s requirements. From improving campaign performances to setting up new ad products and more, you will find everything right here.

Chapter 5: SEO marketing courses

Search Engine Optimization is integral to your brand’s success because utilizing this component is what helps your brand rank on Google’s first page. Users trust these search results, which means your rankings will either command authority or will be dismissed for another brand to take your place.

What search engine optimization marketing does is use a combination of factors to increase your brand’s visibility above your competitor’s, as well as help Google analyse the quality of your webpage. These factors include keyword usage and density, user intent, site speed, content, and links, among many others. Of course, keywords are likely the most important factor since this research will tell you exactly what your customers are searching for, enabling you to add the same to your site to help you appear for those same keywords. 

SEO marketing courses can teach you and cover a wide base of knowledge, beyond just the scope of keyword research and tools. An online SEO certification will also inform you of what comes after SEO has been implemented - from tracking results, to further optimizing campaigns again and again to further the success of your goals. Here’s a look at some of the best SEO marketing courses online.

SEO by SEMrush

Overview Course

In this SEO marketing course, you’ll learn how to run and track campaigns, with designated lessons on each type of tool to help you understand the fundamentals.

SEO Fundamentals Course with Greg Gifford

Learn the basics of SEO in depth which offers an online SEO certification as well. With this SEO marketing course, you’ll be able to develop a much stronger foundation to get you started on all the learning that’s to come.

Competitive Analysis and Keyword Research 

With the help of SEMrush tools, you will be able to learn how you can carry out competitive analysis and perform keyword research, which are crucial steps in your SEO. Once you complete the course, you will be able to take and pass the test and move forward by continuing to study SEMrush SEO toolkit.

SEO Toolkit Course

This course will help you perform competitive research and to find the gaps in your competitors’ strategies. You will be able to use this knowledge to create a better campaign and outperform your competition.

Link Building

Links are important signals that the search engines use to determine rankings. The higher the quality of these links, the better. Here you will learn all about backlink management and link building to help you rank better.

Advertising Toolkit Course

The advertising toolkit is your one-stop-shop for planning a Google Ads campaign. Here you can access all of the tools that are going to benefit you while you set up and run your advertising campaigns.

Learn all there is to know about PPC advertising toolkit.

Chapter 6: Content marketing courses

The content you put out for your audiences is what will build engagement, trust, and connections, making it an important part of your digital marketing strategy. Moreover, content is what will educate your audiences on your products and services.

It’s important to understand the relationship between content and other key elements of digital media marketing. For example, strategic content marketing should ideally also help drive search engine optimization for your brand. Without content, SEO would not work the same. Similarly, your social media strategy should leverage existing content to raise and promote it for increased traffic, leads, and eventually conversions. 

A good content marketing course will help you cover the bases on creating strong pieces of content to achieve the same. Content strategy courses will also help you understand the different types of content there are, from blogs and webpages to emails and social media posts. Here is a list of some of the best free content marketing courses available online:

Hubspot Content Marketing

This content marketing certification will help you create effective content, repurpose content that not only your audience will love but it will help the search engines rank your content higher. You will become a stronger learner and a strategic content marketer.

Content Strategy Course for Professional Specialization

This content strategy course will teach you the best techniques and methods from recognized industries and academic experts. Upon completion of this content marketing course, you will be able to shape and implement more engaging content, which your audience will value across your social media platforms.

Viral Marketing and How to Craft Contagious Content

This content marketing certification will help you build successful strategies by creating content that is shareable by a much larger extent. Take this course to become privy to the secrets of creating campaigns that go viral, and learn how to leverage them to connect to audiences with relatable content.

SkillShare - Humor and Creative Writing

From this course, you'll learn how humour can function in different kinds of texts, including short stories, novels, personal essays, and the pieces found on sites like McSweeney’s and The Onion. If you are a fresher in this field you can definitely learn a lot.

SkillShare - Write, Film & Make Content People Share

This course will help you learn how to create hit online content that people read, watch, follow and share! It will help you build the frameworks, process advice, examples, and tips, including balancing originality and relatability in your work, developing your Internet voice, writing "lists" that reach the right audience for you, tweeting better tweets, creating successful videos, prompts for getting to your best ideas, secrets to writing effective headlines and much more!

SkillShare - Copywriting for Beginners

With the help of this course, you will discover how to write copies for the web which can help sell your products and services. You will be able to stand out from the competition and generate a higher number of leads and increase your sales. Anyone can opt for this course, be it a beginner, experienced writer or someone who wants to gain knowledge in the fundamentals of writing for the web.

Udemy - Creative Writing

This course will help you continue the stories from the example beginnings and make your writing stronger from the tips that will be shared in the lessons.

Film Companion - Learn Filmmaking from home during CoronaVirus

This course will teach you different filmmaking techniques so that when you eventually step out, after this pandemic is over, you are armed with more skills than before. In this curated list, there are some of the videos that will help you acquire filmmaking tips to navigate successfully on a film set. 

Chapter 7: Creative and design marketing courses

Your creativity and design go hand in hand. The more creative you are with your content, the more your content will flourish. Design also allows you to provide visual components to your audiences, which can breathe new life into your website, blogs, social media, and so much more. In fact, brands that use design perform 211% better than those who don’t, which shows the significant impact design has for a company. 

Because of this, brands now understand the role design has in a marketing strategy, which has led to a rise in online design courses because of the new demand for this skill. Suffice to say, if you have bad design and good content, it may not amount to much, but if your design is equivalent to your content, it will be strong, powerful and shareworthy.

Find below a few free online graphic design courses that will push your creative limits and teach you all there is to know.

Canva - Graphic Design Basics

This online design course will help you create beautiful designs or creatives that you didn’t think you could make. It will help you understand what file formats you can download your design as and what you should be choosing, with a clearer understanding of JPEGs, PNGs and PDFs. Most importantly, this online design course will fast-track your ability to create amazing designs on your own.

Youtube - Photoshop Illustration

Learn graphic design online with this course which will help you create a digital character from a scratch, from the sketch process to the full digitally painted character. The tools used here are Adobe Photoshop and Adobe Illustrator.

Coursera - Fundamentals of Graphic Design

This free online graphic design course will teach you how to explore and examine visual representation through a range of techniques, helping you interpret the basic principles of working with different elements. This digital marketing and graphic design course will expose you to typography, principles of composition, and visual contrast.

SkillShare - All in one Design course

All design courses here will help you explore newer skills, deepen the existing passion, and make you more creative. Things that you will find here just might surprise and inspire you. Learn graphic design online with this Skillshare course for a wide range of design tools.

School of Motion - Motion Design Courses

With a free 10-day animation course, dive into an exciting world of motion design which is created exclusively for beginners. You will be introduced to the basics of After Effects, one of the most popular softwares for motion design. 

Youtube - Photoshop Training 

Jesús Ramirez will help you learn about Adobe Photoshop and Lightroom. From this channel, you will learn how to use professional Adobe Photoshop for photo manipulation, compositing, retouching, text effects, and a lot more.

Google Web Designer

This course will help you master the fundamentals of Google Web Designer which will help you create impactful creatives, achieve your marketing objectives, and understand the right creative solutions for your marketing goals.
There are a few tips and tricks with the help of which you can design your website shared by Social Beat that you can learn from this episode of Digital Bytes. This episode will show the importance of web design which carries your brand story and tells why design insights are important for developing a terrific website.

Chapter 8: Social media marketing

No one can deny the massive impact a brand’s social media platform can have on its digital marketing strategy. These platforms enable growth in many ways, particularly because it helps you reach a targeted audience that is relevant to your brand. 

Social media also allows you to leverage content in many different ways to reach different audiences with the same message. What you put up on an Instagram page will vary greatly from what goes up on LinkedIn - but that doesn’t mean the content has to necessarily be different. This can increase traffic to your site, driving leads and conversions.

Understanding how to use social media to create brand awareness, user engagement, and captivate new audiences can drive a strong and loyal audience base for your company. With so many new platforms on the rise and the large success of existing platforms, there has been a rise in the number of social media marketing training courses online. Marketers want to understand Facebook and Instagram marketing better to leverage the many tools these popular sites have to offer.

Here is a short list of the best social media marketing courses online.

Social Media Marketing Course

The skills and knowledge that you will develop by studying this course by Shaw Academy will help you build Impactful and successful social media campaigns. This social media marketing training course will help you convert followers into returning customers.

A bonus - Learn how to leverage AR for brands for Facebook and Instagram marketing from this episode of Digital Bytes. 

How to Build a Paid Media Strategy

This social media marketing course by Hubspot will teach you how to maximize your ROI, how to effectively allocate budget on your campaigns and how to plan, buy, and optimize your paid media efforts.

Chapter 9: Web development courses for marketing

The impact of a well-developed website is often underrated. Design and content work together here to create ease of navigation and usability. And its importance lies in its ability to communicate your brand’s image and product, as well as create opportunities for user engagement. 

Websites are also useful tools in understanding and driving metrics. The traffic a website delivers can help you understand where you need to improve and where you can re-optimize to achieve further growth. It is also where all your elements come together. Your website should have a blog, unique design elements and with a clean layout, and different pages that inform audiences of your brand and product. All of this can also push SEO to help your page rank higher and reach the right audiences. 

A web designing course online can help you understand the basics to get started with building your website optimally for your brand. Other website development courses may be more comprehensive, providing you with a deeper understanding of the tools you need to use to optimize your page for maximum reach and effectiveness. There are also several free web development courses that will teach you how to build your website for the mobile medium as well, which is actually an integral part of any marketing strategy. 

Take a quick look at this list of free website development courses you can take online to grow your skills.

Coursera - HTML, CSS, and JavaScript for Web Developers

This web designing course online will teach you the basic tools that every web page coder needs to know.

LinkedIn Learning - Web Development

With the help of LinkedIn learning courses for Web Development, you will be able to use varied and extensive frameworks to innovate websites and applications that are complete with a chalk-full of interactive features.

Now that you have a better grasp of the different online marketing courses available, you can pick and choose which one you want to make the most of to upskill and grow your career.

You can also attend free webinars by Digigrad or get the recording from some of the best digital gurus that we know. This will help you get hands-on experience by learning from their experience.  

Some of the topics that you will learn are -

  • Digital Marketing Trends 2020
  • Building a successful career in Digital Marketing
  • Facebook Advertising 101
  • Importance of a digital-first brand communication strategy
  • Top hacks to make a winning social media strategy
  • Google Ads optimisation techniques
  • Influencer marketing hacks to power your next campaign

And if you want to know more, you can watch a video on the 7 Best Marketing Books Every Indian Marketer Needs to Read. If you are looking to make your own entrepreneurial mark in the industry then these are the books you must read among many others.

Register yourself now for the above digital marketing workshops and webinars, and put yourself on the path to success and growth today!

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