10 Ways to Accelerate your Marketing Career in India

  • Author: Aishwarya Chandrashekar
  • |
  • Published Date : 8 March , 2021

Let’s assume that you’re a marketing executive at a company for more than a year now. You must be aware that the work environment is pretty fast-paced. The competition is cutthroat and everyone has a goal to rise upwards. You must be wondering what it takes because you already believe you’re doing a fair job. But to grow upwards, you not only need to perform well but rather perform exceptionally well. If you think your growth in marketing seems stagnant or feel like you’re being stalled after a point then we have something in store for you! 

The objective here for you is not just to perform above average, but also to gain special skills to stand out from the crowd. Are you still in a fix? Not anymore! Here are 10 ways that could help you accelerate your marketing career in India and land the best marketing jobs. 

Social Media 

Digital footprints are increasing on a daily basis and everything’s moving online. There is no doubt that social media holds the upper hand on anything digital. Whatsapp, Twitter, Instagram, Facebook, and LinkedIn are all-powerful among the masses. If you aspire to be an exceptional digital marketer or a social media strategist, understanding the facets of each and every social media platform and developing the ability to understand consumer habits and behaviors is a must-have on your quiver of abilities. Hence, taking a social media management course would come in handy to progress your marketing career in the digital world. DigiGrad offers a plethora of such courses, backed by internships under industry leaders who provide more than just the know-how of a process.

Upskilling and Re learning 

Being a marketing professional, it’s better to walk the extra mile in terms of learning. Online certificate programs offer more exposure, flexibility, and credibility in comparison to conventional learning methods. These are more beneficial as you can learn at your own pace, aren't time-consuming, are light on your wallet, and an added bonus/skillset to your resume, thus giving you recognition and an open door to explore newer horizons and much more growth in marketing! 

Presentation Skills

To be the best in the field of marketing  and get the best marketing jobs, you would also need to be proficient in platforms such as Canva, Crello, Adobe etc because presentation is the artform you will be practicing. The life of a Digital Marketer revolves around client presentations so it’s essential for you to showcase creativity and grab those eyeballs. This way you could develop and enhance your creativity in presentations by learning more online and enabling your growth in marketing, 


Communication is the life blood of marketing. Convincing your clients is paramount in climbing the ladder of success in marketing. It’s about orating in a manner that captures the focus of what you are speaking and delivering, be it to your team members or your clients. Therefore having clear, consistent and bold communication highlights the fact that there’s more knowledge and charisma behind what you are pushing to the client. Confidence, charisma and preparedness paints a good image for you as a professional. So developing your communication skills can earn you serious brownie points, facilitating your growth in marketing! 


Not just communication, negotiation skills are equally vital in the field of marketing. You need to acquire the skill of negotiating great deals which would result in success of the business. For a quicker growth and progression, you should hone the knack of obtaining negotiation skills. 


When it comes to the marketing industry, surrounding yourself around a pool of talented and hardworking people really helps in launching your own marketing career and get access to the best marketing jobs.  How would you come across the right people if you don’t already know the right set of people/audience? To look more reputable and to gain the trust of people you need to have a good network. Attending conferences, workshops, events, conventions, connecting with people from different industries helps in expanding your network and achieving your credibility.


Career progression not just depends on achieving day to day tasks but also on enhancing the efficiency of processes and procedures involved to complete day to day tasks. As mentioned before, as today’s career life works on a fast paced environment, you should come up with new implementations such as a project, a report, or a process improvement that is both time saving and game changing. 


In a marketing environment, the most important expectation of you as a professional is knowing how quick and responsive you are in addressing concerns. Quick follow ups and reliable responses are required especially in terms of crisis. Being more organized in terms of emails and chat, and constantly being available will make you a master at handling multiple tasks and responsibilities. 

Building your Brand 

Just like a commodity or service is marketed by building the brand, you can develop your marketing career by building your identity & brand. There are a lot of capable people in the field of marketing that can get the job done, but what unique viewpoints and thought process do you bring to the table? This is key for anyone who is looking to hire you. To stand amidst the crowd your presence and contribution in online & offline activities including research articles, LinkedIn, blogs & vlogs help you shine. Your potential and your thinking style can be easily identified by anyone that is looking to work with you, giving you an edge over the competition while you grow in your marketing career. 


Knowing how to delegate tasks based on their urgency is crucial for growth in marketing.  Prioritising tasks based on importance would contribute towards more efficiency. You can prove that you are a master at organising tasks by becoming an efficient and effective manager.

In summary, businesses and clients are always on the lookout for marketing professionals who communicate effectively, are efficient, and possess the skill sets and hard work that entails the role.  All of these skills are at our fingertips in today’s digital age. It is up to you now to lay the foundation for your success in a marketing career. To apply these mantras, become eligible for the best marketing jobs, and become the marketing trailblazer that you desire to be!

Digital Marketing Course Fees – How much should you pay

  • Author: Rhea Sethi
  • |
  • Published Date : 19 October , 2020

Digital marketing is a booming field and a lucrative career option today. Many businesses have now realized the importance of having an online presence in the market. Before, businesses have focused on traditional marketing which proved to be quite unsuccessful because it becomes difficult to measure results and using traditional channels alone has become an expensive affair. 

Even their customers are now spending more time on the internet than ever before, making online marketing a more cost-effective method to reach the target audience. Thus, many companies have started pivoting towards Digital Marketing and have thus created more jobs in this eclectic field. 

In 2020, the digital Industry in India is already producing more than 20 lakhs jobs. 

According to a Goldman Sachs report, the digital marketing career scope in India will be worth USD160 billion by 2025, which is three times the current value. Besides, by 2021, digital advertising spends are believed to reach Rs 25,000 crore in India. (India Today)

We now see a growing demand for both Digital Marketing freshers and experienced professionals. Also, due to the current situation of the economy worldwide, more recruiters are increasingly looking for skilled people who can work remotely in Digital marketing jobs. Thus, Digital Marketing offers exciting opportunities for anyone who is looking to build a long-term career in this field.

With this growing popularity of Digital Marketing, several institutes are now offering short-term and long-term online courses for professionals seeking to establish expertise in this field. You will need to find a course that not only helps you to learn fundamental concepts but also helps you meet your career -specific goals.

It is, therefore, necessary for aspirants and professionals to carefully consider many factors such as the institute, instructors, curriculum, price, and, most importantly, the placement opportunities provided by the course to ensure that they are making the right choice. 

To make it easier for you, we have compared some of the Best Online Digital Marketing courses in India.


There are several courses in the market today, but not all are well recognized and not every course provides you value for money. The price you pay can depend on several factors such as course duration, course curriculum, trainers, certifications, practical skills, etc. The Digital marketing online course price can range from as low as Rs 499 to as high as 1 lakh rupees. 

Thus, you should choose a particular course only after considering some key factors that include: 

  1. Course Curriculum- The first and most important factor is the course curriculum which should be your major focus area. The course should include all domains of Digital Marketing and it should have the latest content. Since many people prefer to learn new concepts, the course should have the option of a customized syllabus. This can help you meet your learning goals and the  price can also be changed based on the topics you choose.
  2. Course Instructors- The courses taught by top industry experts have a much higher value than courses that are not. Industry experts are subject matter experts who have vast experience in the field. The course instructors can make a huge difference in your learning experience not only through their knowledge but also on how well they can clarify your doubts etc.
  3. Practical learning opportunities- Digital Marketing requires practical skills that you need to prove through experience. This is one of the most important criteria the recruiter will look for when you apply for jobs. Thus, you should choose a course that has more live projects, case studies & assignments which provide you the required industry exposure. Also, if there is an option to do an internship as part of the course, it will be a good practical experience for you.
  4. Certifications- The course should provide you with industry-recognized certifications that add value to your resume. A course that provides a university PG certification would be a good option to consider. Also, many other reputed certifications like Google AdWords, Google Analytics, HubSpot Content marketing, etc are considered a good addition to your digital profile.
  5. Other benefits- Lastly, any other benefits that add value to the whole course should also be considered. The benefits could be like- career counselling, Q and A sessions, access to training materials, interview preparation etc. These additional benefits can provide you good support to excel in your Digital Marketing career.

At DigiGrad, we provide you a very practical and comprehensive course that helps you develop your Digital Marketing skills. Our course has various live projects, assignments, case studies that focus completely on the practical learning aspect. It is delivered by trainers who are industry experts with extensive knowledge in this field. Having an agency background helps us give 8-10 live projects to every participant in the course. Being a top digital agency (Social Beat.in) in India and having worked with 250+ top brands, we provide deep industry insights and updated knowledge to the students.

The ideal price you should be paying can be anywhere between Rs 20,000 to 60,000 (For 2 months to 6 months online course). If the course you choose includes all the major requirements, then this is the best price you should be paying. Our course also includes different components such as live projects, internships, practical case studies, assignments and placement assistance. Considering all these factors in mind, we have priced our courses fairly, while keeping the key focus on the quality and teaching pedagogy.

You can find below our detailed pricing structure which is broken down into various components with an approx cost for each of the components. 

How should you evaluate the price of a digital marketing course 

          Key ComponentsDigital Marketing Master Program

Theory around various topics by top-level industry experts
Rs 8,000 to 10,000
  Live Online Classes with Practical Demo₹ 10,000
5 to 10 Live Projects ₹ 15,000
Practical Case Studies₹ 15000
Placement Assistance & Internship₹ 5000
Tentative TotalRs 40,000 to Rs 60,000 is what you should be paying for a course that takes care of the above factors

*The figures mentioned here are the approx cost of each component.

The price we charge for our Digital Marketing courses, justifies the value-addition you get from these courses. You get a practical exposure to various aspects of Digital Marketing and the skills learned during the course would help you distinguish yourself from other candidates in the job market.

If you are looking to get certified in Digital Marketing and build a successful career ahead, do check out our courses here.

Leveraging Digital Marketing for Small Businesses

  • Author: Trishna Patnaik
  • |
  • Published Date : 25 September , 2020

When small businesses get started, their primary focus is often on how to get their first set of customers through the door! They mostly depend on traditional forms of advertising, such as print ads and coupon mailers or even big signboards on the sides of the road. They often believe that since they know they offer a good product or even a service, it’s only a matter of time until customers find their way to them.

While this strategy may bring about a flow of business, there is a better and easier way. Small businesses can start by considering the humongous marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace!

Benefits of Online Marketing

The plethora of potential customers that are found online is way larger than what you are likely to be able to attract offline.  Through digital marketing, you can reach out to a vast audience in a way that is both cost-effective and measurable.

Other benefits of online marketing include:

  • The ability to swiftly interact swiftly with your prospects and learn exactly what they are looking for
  • To be able to reach out to a global marketplace
  • More cost effective than traditional marketing methods
  • Know your audience well and allow them to know you personally which helps increase brand loyalty
  • You can track responses to your marketing efforts 

Your Customers Are Already Online

If you have been avoiding digital marketing, is it because you think you’re not ready? Do you need time to get more established before you explore digital marketing?

The problem with this approach is that your potential customers are already online. There’s a good chance that they might already be looking for a business just like yours, but if they can’t find you easily, they’ll choose someone else! 

They expect to find you there with a website and a social media presence. If a potential customer can’t find you online, they may conclude that your business doesn’t appear to be legitimate at all. They may decide not to take your business seriously and they will quickly head somewhere else then.

Your Competitors Are Online

For your business to succeed, you need to pay attention to what your competitors are doing and learn from them. Think of your competitors not as someone that you want to beat, but as people who can teach you as well.

Whatever type of business you are in; your competitors have established a web presence for sure. If your prospects begin to search for a business similar to yours and are able to find your competitors’ website but not yours, your business is not even in the picture. Your prospects can’t possibly choose you if they don’t know about you. In this scenario, your competitors have just raced ahead of you regardless of whether they have a good website or just a clear message.

Be Accessible to Your Customers

It’s clear that in today’s digital world, the first place the average consumer looks for what they want is the internet. Whatever product or service they are looking consistently for, they will most likely start their search with Google. If you have no online presence at all, you won’t be found, and you cannot compete.

If you have an online presence but your competitors are easier to find and are found before you, you might not be found at all. Besides creating a website, learning search engine optimization is a strategy that can help you move ahead of your competitors just by being the first name that a prospect finds in a Google search engine with keywords that can lead them to your business.

Simple questions that your prospects may want quick answers to should be easily discoverable online, such as where you are located, what your working hours are, and what you specialize in! By looking at your website and your competitors’ websites side by side, your prospects should be able to compare hours, prices, special offers, and much more.

Let Customers Come to You

Think of digital marketing as a way to make yourself accessible to the people you are trying to reach in order to offer your products and services. The scope of your very business can reach well beyond your walls. You are able to attract a much larger audience than you possibly can by just catering to local prospects.

By creating a web presence, your business stays open even when it’s closed. You can create an atmosphere in which your customers can come to you anytime, day or night.

At their convenience, customers and prospects can send you emails with questions; make purchases, and browse your very inventory. Potential customers who have no way to physically come to you can still do business with you, whether they are limited by disability, transportation, or are simply living too far away.

Digital Marketing is important – Top 8 reasons you need it now

1. Helps in conversions

Conversions can be tracked by understanding the percentage of traffic that turns into subscribers, leads, and deals. Good news: Conversions with digital marketing are way higher as compared to conversions through other forms of marketing. Therefore, small businesses should make efforts to draw strong digital strategies that aim for higher conversions.

2. Increases revenue

A successful digital marketing strategy gives more conversions. The revenue also increases as a result of higher conversion rates. Companies that use social media generate 78% more business compared to companies that do not use social media marketing at all. The response from email marketing is also quite high. A combination of content marketing with other marketing strategies together brings a high response and thereby impacts the revenue.

3. Targets the right audience

One of the reasons why digital marketing is winning over traditional marketing is that it helps target a specific segment. The interactions are very result-oriented. They help achieve predetermined goals. With e-mail marketing, one can directly target a specific person. Therefore, digital marketing is considered the most personalized form of marketing.

4. Helps in mobile marketing

Digital marketing also includes mobile marketing. There is no doubt that people are increasingly using mobile phones these days. Companies, therefore, are making their websites quite responsive on mobile.

5. Increases brand reputation

Every business initiates with the aim of attracting more customers. The same thing applies to digital marketing too. You can start by aiming to gain maximum clicks to your websites and various other marketing platforms. Gradually, more people start recognizing your brand, and when you do offer them what they are looking for, your brand reputation increases. This also helps you win the trust of your customers.

6. Influence marketing

Social media tools like YouTube, Twitter, and Instagram hold the power to influence the general public. The inclusion of social media tools has given birth to several influencers. This particular breed of influencers has an incredible power to influence the decision of the general public. Hence, companies no longer have to necessarily endorse celebrities to boost sales of the product or service. The beauty of influential marketing is that even ordinary people, holding no extra credentials can become influencers and generate interest for millions of people!

7. Influences buyers

Digital marketing lays down a mix of digital techniques that impacts the decision of potential customers. Call-to-Actions or CTA’s guide the users on what to do next. If you give clear instructions and proper CTA’s, you can accomplish even more conversions!

8. Gives measurable results

With the help of specific tools, you can easily measure results for each and every digital marketing platform. This will help you evaluate performance and make better decisions.

Looking at the list of reasons above, small businesses should definitely opt for digital marketing. With digital marketing, small businesses can attract a large number of audiences! Digital marketing is a cost-effective way to transform your business. Hence, it is wise for small businesses to utilize the potential of digital marketing and get ahead in their own business the sooner they can.

About the Author

Trishna Patnaik, a BSc (in Life Sciences) and MBA (in Marketing) by qualification but an artist by choice. A self-taught artist based in Mumbai, Trishna has been practising art for over 14 years. After she had a professional stint in various reputed corporates, she realised that she wanted to do something more meaningful. She found her true calling in her passion that is painting. Trishna is now a full-time professional painter pursuing her passion to create and explore to the fullest. 

Career in Digital Marketing in India: A fresher’s guide

  • Author: Aishwarya Shaw
  • |
  • Published Date : 11 September , 2020

In this day and age, when people are evolving from their antiquated thoughts and actions, you have the liberty to have any career option you like. Gone are the days, when doctors and engineers were the most suitable career options.

Remember the times when you were forced to opt for PCM+B, whether you liked it or not, but now, it has changed to “Do what you love!”? From being a professional photographer to being an artist/painter/writer/ anything under the sky, your elders are more open to newer career prospects. Times are changing and so should you. 

It's time to do what you love and absolutely nail it! 

One thing the pandemic has taught us is that we must evolve and adapt to any changes that come our way and use it to our advantage. We all have adapted to newer technologies and have accepted the new way of living, popularly known as the “New Normal”.

In this new normal, a few sectors have taken a hit, but many are still standing strong and thriving in this storm. One such industry is digital marketing.  It is necessary for brands to keep their names visible in the market to sell their products. Though the traditional marketing won’t die, digitalization will accelerate and help grow a business 3x times more than through traditional media. However, the traditional way is also a powerful way, but not as cost-effective as marketing via digital mediums. No wonder, there’s an increasing demand for careers in digital marketing. 

Why choose a career in marketing? 

Well, apart from the fact that marketing is a very progressive field and the money involved is huge in terms of both salary and advertising budgets, it is a very innovative field. Right from thinking, executing to delivering the final product in the market to filling the gaps in consumer demand and supply. But it doesn’t just stop there. The main work starts when your product is out there in the market, and you are studying consumer behavior to understand what are all the things you must do to improve quality and drive higher consumption. 

The main responsibilities include analyzing the market demand, designing the product, promotion & price setting, and distribution of the product to the final consumers.

Below are the 5 reasons why you should choose marketing as a profession: 


Businesses don’t thrive on just one route of marketing, but also a lot of other factors and channels that help make your strategies stronger and stand out in a crowd. Social media, organic & paid advertising, email marketing,  affiliate marketing are some strategies to strengthen your business. 


If you are a people’s person, marketing is for you. In this profession, you need to communicate well, be dedicated & fully devoted to the daily challenges you face. You need to invent strategies for convincing the customers to buy a product, try to predict customer behavior, and if you can do this, you will be a highly successful marketer. 

Attract the audience and always look at the bigger picture of how you can engage better.  Marketing is all about your consumers, and in every step of your strategy, you are only thinking about how you can connect better with your customers.


Marketing always has something new to offer. The more the experience you gain, the better you become. Every day is different, you have new things to learn and an opportunity to apply your learnings in your marketing plans. 

Your Growth

Your growth will be seen in the efforts you have put in for the brand that you are working for. Your due diligence will take you to places. You may choose to work at an agency or on the client-side. Both have a different experience and you get to learn a lot on either side. Although, when you work with an agency you don’t just work in one sector but in multiple sectors. which gives you an edge over those who have only been working on the client/brand side. 

You will be able to see growth every 6 months, or even sooner. It is different from the usual monotonous work. You enjoy it even more and success just paves its way in!

Innovation & creativity

One of the most important reasons you should choose marketing as your profession is if you are a creative, adaptive & flexible person. Today, things are constantly changing. You must consistently be innovative and creatively adapt to all situations.

Marketing boosts your thinking skills. It helps think beyond the set rules and regulations & helps you create newer approaches for different situations. This makes all the difference in the business world.

Now if you are ready to face the corporate world, you must know why Digital Marketing is the most suitable career for you in marketing. 

Digital Marketing has been quite the talk of the town in the present times. Its popularity over the past few years has seen quite an uptick. 

Digital marketing is a comparatively new stream, but is remarkably rewarding, with innumerable opportunities. It is the future of marketing and is here to stay! As a fresher, a job in digital marketing is extremely attractive, and the industry is fast-paced, exciting & one of the highest-paying jobs in the industry. Your career path is accelerated by promising digital marketing agencies in India and you have a pool of choices to choose from! 

It is estimated that by the end of 2020, there will be 2 million jobs in the digital field. Moreover, by 2022 there will be approximately 2.4 million digital career opportunities, proving that the jobs in this field will only grow exponentially.

Let’s see how your career would look in the digital marketing field

Below are the most in-demand digital marketing roles, along with the qualifications required & the average pay scale.

Social Media Specialist/Executive

A social media executive is essentially responsible for planning, ideating and executing an overall social media strategy for a brand on a daily basis. It’s an entry-level digital marketing role, for which you might or might not require any prior experience.

Skills required:

  • Basic understanding of social media handles- Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.
  • Understanding social media KPIs
  • Good communication skills, creativity, and innovative thinking
  • Keen on knowing the latest trends 

Key responsibilities:

  • Planning, ideating & executing social media campaigns.
  • Managing social media accounts & ensuring quality content
  • Coming up with engaging and creative ideas to promote the brand’s message
  • Budgeting the campaigns for maximum return

Average salary - The average salary of a Social Media Specialist/Executive in India is about Rs. 2,80,000 - Rs. 3,50,000 per year. 

Digital Advertising Specialist/ SEM Specialist

A digital marketing executive is essentially responsible for a brand’s complete online presence. For example, planning and executing online advertisements on all platforms, to increase brand awareness and generate leads.  It does not necessarily require any prior experience. There are plenty of digital marketing roles in SEM. 

Skills required:

  • Basic understanding of Google platform and affiliate marketing platform advertising channels
  • Up-to-date with the latest trends and using best practices in SEM
  • Strong analytical skills

Key responsibilities:

  • Plan and monitor the brand’s online presence on every relevant platform
  • Planning and executing online advertisements on all platforms to increase brand awareness and generate leads
  • Tracking, analyzing website analytics & reporting, pay-per-click initiatives for campaigns

Average salary: The average salary of a Digital Advertising Specialist in India is approximately Rs. 3,00,00/year and upwards. 

Content Writer

If you have a flair for writing and have a unique way with words then you must choose this as a career profession. You will be expected to create, improve, and maintain uniformity on any brand’s content you work on, to help raise brand awareness.

Skills required:

  • Creative writing skill, editing, and proofreading skills
  • Communication skill
  • Strong research skills
  • Basic business knowledge
  • Keyword research and SEO 
  • Basic understanding of website analytics tools

Key responsibilities:

  • Create long-form content in the form of blogs, website content, and more. 
  • Conduct on-site and off-site analysis
  • Create prime quality SEO-friendly content
  • Plan and execute link building strategies
  • Conduct detailed keyword research to drive website traffic

Average salary - The average salary of a Content Writer in India is approximately Rs. 3,50,00/year and upwards, depending on your experience.


The role of a copywriter is very similar to a content writer, except a copywriter writes short-form content. For example, Taglines, ad copies, short copies for social media creatives, headlines, etc.

Skills required:

  • Grammatical sense, punctuation skills
  • Catchy copywriting skills
  • Up-to-date with the popular culture, and new advertising trends and techniques.

Key responsibilities:

  • Write short-form error-proof content
  • Create a witty, attention-grabbing copy based on the campaign brief.

Average salary - The average salary of a Copywriter in India is approximately Rs. 4,20,000/year and upwards, depending on your experience.

SEO Specialist

If you have great analytical skills you can consider SEO specialist as your profession as it is a fairly technical job. Your main objective is to increase the website’s traffic and make it rank on top of Google search page.

Skills required:

  • Analytical skills
  • In-depth knowledge in keyword research, SEO copywriting, search engines, and their ever-evolving algorithms
  • Familiarization with website analytical tools such as Google Analytics.
  • Experience with website optimization tools.

Key responsibilities:

  • Conduct on-site and off-site analysis
  • Help create of prime quality SEO-friendly content
  • Conduct detailed keyword research to drive website traffic
  • Plan and execute link building strategies

Average salary - The average salary of a Copywriter in India is approximately Rs. 3,50,000/year and upwards, depending on your experience.

Graphic Designer

If you are an artist and love to express your thoughts and ideas in the form of art, you must definitely go for Graphic design.  

Skills required:

  • Familiarity with design software and technologies such as Photoshop, Illustrator & any other designing tools
  • To be able to visualize and create graphics that depict the brand
  • Attention to details
  • Think creatively and develop attention-grabbing designs

Key responsibilities:

  • Design social media creatives, ad creatives, banners
  • Understand the brand and design specific creatives according to the brand guidelines
  • Build the brand’s identity

Average salary - The average salary of a Graphic Designer in India is approximately Rs. 4,00,000/year and upwards, depending on your experience and skill set.

Web Developer 

A web developer as the name suggests is a programmer who specializes in web application development and is expected to create tools and user interface. They should also have a degree in computer science or a related field. As a web designer, you would be in charge of coding, developing, and maintaining websites right from the homepage design to site layout and function. 

Skills required:

  • Knowledge in programming languages and databases such as JavaScript, jQuery, HTML, HTML5, CSS, CSS3, Web Programming Skills, etc 
  • Knowledge of server-side frameworks such as python, ruby, PHP, Java, ASP, ASP.NET.
  • Strong programming skills, and the ability to write efficient code.
  • Knowledge of database systems such as SQL and Oracle.
  • Communication skills 

Key responsibilities:

  • Create a website UI by using standard programming languages
  • Integrate data from back-end services and databases
  • Collect and improve specifications based on technical needs
  • Build and maintain software documentation
  • Develop APIs 

Average salary - The average salary of a Web Developer in India is approximately Rs. 4,00,000/year and upwards, depending on your experience.


The above were a few of the roles, and responsibilities you’ll have when you enter the field of digital marketing. If any of the above is your area of interest, then why wait? Apply right away. You must also know that you’ll learn a lot on the job! 

You can start off by doing a certification course in digital marketing, to garner all the necessary skills you need to be eligible for digital marketing roles. 
Digigrad offers a range of courses on Digital marketing to equip you with all the right skills to help you set out on your digital marketing journey!

5 Digital Marketing Skills You Need To Survive in 2021 in India

  • Author: Sreekar
  • |
  • Published Date : 27 August , 2020

With several new trends and platforms for online advertising, digital marketing has become more of a necessity than ever before. Whether you are an advertising specialist in an agency, a freelancer, or an entrepreneur, digital marketing skills can only be acquired through practical experience. Though there is a lot of video content and other forms of study material for digital marketing which is no doubt useful, we cannot deny the fact that real understanding happens only through hands-on usage of the tools, techniques, and platforms involved in digital marketing. 

But digital marketing by itself is a vast subject that has a lot of verticals and fields of study. There are a lot of skills and knowledge across various fields involved in devising and implementing a full-fledged online marketing strategy.

Here’s a list of the most essential skills a digital marketer must have in order to make a difference this 2021:

  1. Search Engine Optimization (SEO)
  2. Social Media Marketing (SMM)
  3. Analytics 
  4. Copywriting and Content Marketing
  5. Video Creation and Editing

1. Search Engine Optimization (SEO)

Considering about 67k searches occur per second on Google,  clearly it’s very important to rank your website organically, especially when 80% of the clicks are on organic results. There are a lot of tools and techniques that you need to learn to optimize your website to rank on the search engine’s first page of the search results. 

SEO does not provide immediate results and hence is not an overnight process. You have to be familiar with all the on-page and off-page SEO techniques as well as learn the tools that make the process easier. Here are some must-master tools for every aspiring SEO professional:

  • SEMrush
  • Moz
  • Google Analytics
  • Google Search Console
  • Ahrefs
  • Screaming Frog
  • Keywords Everywhere (Chrome Extension)
  • CopyScape

2. Social Media Marketing:

Facebook, Instagram, YouTube, LinkedIn, and Twitter continue to lead the social media landscape. However, there are other social media platforms such as Snapchat, Quora, etc., that also act as marketing media for paid and unpaid promotions. 

Connecting brands with like-minded users who belong to communities and groups online drives continuous engagement which in turn results in brand recall at the time of purchase. For this very reason, it has become a necessity to learn and handle social media accounts not just for big organizations but also for individuals who may indirectly be tied up to a particular product or service.

One thing to keep in mind when marketing on social media is to remember to post the right content at the right time for maximum engagement for maintaining a content calendar to understand which day to post and what type of content works best.

3. Analytics

Basic and advanced understanding of user behavior on a website/webpage is understood through tools like Google Analytics. Google Analytics is an important digital marketing skill helps you understand basic metrics such as user traffic, average session duration, bounce rate (which is the percentage of users who have left the page without performing any action), goal completions, etc., as well as advanced analytics metrics like the funnel, drop off metrics, attribution metrics, source/medium metrics, etc.

Therefore, we can understand that no matter what or how many platforms we use, understanding analytics of various platforms will give us a lot more clarity on what to do for better performance of the channel. So it is one of the most essential skills to obtain as a digital marketer. Tracking and reporting performance through analytics is one of the basic skills to excel in whatever department you want to specialize in.

4. Copywriting & Content Marketing

Copywriting is not just writing something about the brand or its product/service, but is a way in which you need to convey the brand’s sentiment, its value, its unique selling proposition while keeping in mind various content rules across content formats. You need to become the voice of the brand and communicate with an intent to connect with users in a more personalized way. A good content marketing strategy helps achieve this. 

Content marketing is also an important digital marketing skill that helps acquire users’ attention as well as reach out to a  lot of users and increase user engagement. Content marketing and SEO go hand in hand. The content on the website must also be “SEO optimized” apart from being engaging, to rank your website on the top of search results for unique and generic keywords that are associated with your brand. Google Keyword planner helps you understand the search volume and find new keywords that best relate to your brand’s products/services. Buzzsumo is one more tool that can help you find the right content on trending keywords at that point in time and help you become a digital marketing expert

5. Design & Video Creation/Editing:

Today, users’ attention span is really low and unpredictable which makes it all the more difficult for designers and video creators to grab people’s attention at the first glance. Editors need to be familiar with tools such as  Adobe Photoshop and Illustrator to master the art.   To design something really fast you can make use of Canva which gives you a lot of templates for the design. Social media channels today are rich with dynamic content as opposed to static content because of high engagement rates. GIFs are widely used to create dynamic display creatives to communicate with users. 

These digital marketing skills will not only help you choose your area of interest but will also give you an overall understanding of how digital marketing works. Apart from these, web development, affiliate marketing, influencer marketing, Email marketing, etc., are other skills that can be used to take a brand to the next level.

So, upskill yourself with Digigrad, become a digital marketing expert and watch your career blossom into new heights!

Best Digital Marketing Courses Online In India

  • Author: Supraja Ashok
  • |
  • Published Date : 23 August , 2020

Are you looking to build a career in Digital Marketing? You’ve come to the right place. 

Earlier, simply having an online presence for a brand was important. Today, however, creating, sustaining and engaging with your customers online is essential and is what makes your brand stand out. India has over 550 million users as of June 2020. It’s no longer just a choice, but a necessity for brands to go digital. 

The industry is evolving and showing enormous growth. As the industry gains momentum, the demand for digital is also increasing. Many students, graduates and professionals are looking to establish their career in digital marketing. 

With COVID-19, brands are certainly left with no other choice but to create and grow their digital presence. Brands are evolving and smart marketers are finding ways to reach out to new customers.  Digital marketing makes you reach out to your customers in a personalized and effective way. 

Digital marketing has various angles such as Social Media Marketing, Search engine optimization, Content Marketing, Native Advertising etc. 

Sounds too technical? Not really. All you have to do is, find the best digital marketing course online where you can learn all the various dimensions of Digital Marketing. 

If you are someone who is stuck at home but wants to upskill and learn Digital Marketing, we have picked some of the best online digital marketing courses for you that specifically cater to the present needs. 

Digigrad - An IIM Alumni Initiative

Digigrad is a digital marketing training initiative taken by Social Beat. Social Beat was founded in 2012 and it’s one of the fastest-growing independent digital marketing agencies in South India. 

Digigrad’s strong forward-thinking approach can be noticed from their vision - To train 1 lakh, Digital Marketing Professionals, in the next two years.

Social Beat is a premier Google partner, a recommended Facebook agency as well a member of Facebook India SME Council. Social Beat is a trusted online expert with offices in Bangalore, Chennai, Mumbai and Delhi.

Social Beat’s expertise in video content, as well as partner platforms such as Influencer and 22 Languages, makes them stand out from the rest. 

Digigrad has put together a qualified set of opportunities from the top organizations such as Social Beat, BizBucks, foranje, Social Panga and other top industries in Digital Marketing.

Social Beat has worked with leading brands such as Swiggy, Himalaya, Malabar Gold & Diamonds, TATA, KhataBook and many others. 

The Digital Marketing Master program emphasises on leveraging every opportunity in the Digital landscape. You will learn directly from Digital Marketing experts who have created an impact on the growth of leading brands.

Why enrol? 

This Digital Marketing certification course will help you understand how digital marketing can impact your career and your company’s growth. 

This course is for students who want to drive their career path towards digital marketing and for entrepreneurs who want to create a digital presence.

Instructors: The team of instructors put together by Digigrad is impressive. The experience and knowledge held by these trainers will make your learning experience a great success. 

Here are some of your instructors: 

  • Suneil Chawla, Co-founder, Social Beat - Alumnus, IIM Ahmedabad (2007).
  • Vikas Chawla, Co-founder, Social Beat Alumnus, London School of Economics (2009).
  • David Appaswamy, Head-Brand & Strategy, Social Beat.
  • Abhishek Kumaar, Head, DigiGrad - Alumnus, IIM Ahmedabad (2014) 

And many other leading industry professionals.

Program Structure: The course is divided into three modules along with 10+ live projects, weekly assignments and a final cumulative exam. Digigrad gives importance to practical learning through Industry-based live projects, throughout the three months program. 

All modules will be taught through live sessions and you can purchase a pre-recorded one as well. 

There are a total of twelve Quizzes on the course and each quiz is designed to improve the student's understanding of the subject matter better.

They built the learning environment through live classes in a way that it is interactive and in which doubts are cleared immediately. There is a separate Q&A forum where students can ask questions. 

The assignments are based on real, ongoing projects of the agency to make learning more practical. 

Course Duration and Fees structure: Rs 60,000 for three months & Rs 75,000 for six months program. 

 Benefits & Assistance provided

  1. Internship and Job opportunities in leading companies such as Social Beat, BizBucks, Foranje, Social Panga and many more.
  2. One on one guidance and assistance throughout the course.
  3. Lifetime access to all the videos and learning material. 
  4. Knowledge about 20+ tools used in Digital Marketing
  5. Training for Facebook, Blueprint, and Google Ads certifications. 

On the whole, the design of this course is built to prove that anyone can learn Digital Marketing. This course is a great value addition to everyone interested in building a career in digital marketing and for entrepreneurs who want to build their brand.


UpGrad's vision is to create careers for tomorrow by providing an online higher education platform with world-class faculty and Industry. 

MICA & UpGrad have curated a program in PG Certification in Digital Marketing and Communication to create the next generation of leaders in Digital Marketing & Communication.

Why enroll in this course?

Instructors: Learn from the top Industry experts and faculty such as Sakhee Dheer - who handles the Digital Marketing function and Analytics for Facebook’s clients. 

Program Structure: UpGrad provides best In-class content - Videos, Case studies, Projects, Assignments. Flexible timings with Live sessions. 

Course Duration and Fees structure: 87,750 + GST. The duration of the course is 6.5 - 11 Months. 

 Benefits & Assistance provided

  1. Lifetime access to all the videos and learning materials available.
  2. Separate Q&A forum to answer all the doubts. 
  3. One on one mentoring sessions after the course to assist with interview preparation, resume feedback and Career counseling.
  4. Career Guidance in Top companies such as - TATA Consultancy, Flipkart, Zivame.com and much more.

Overall, the digital marketing certification is recognised well among leading industry professionals and this could be a great boost to your career.

Great Learning

GreatLearning’s mission is to build and enable career success in the Digital Economy. They have successfully delivered 22+ million hours of learning and equipped students with skills who have gone on to join companies such as Microsoft, Amazon, Adobe and more.

They have collaborated with remarkable universities such as Great lakes, Stanford, IIT Madras and other esteemed universities to bring impactful education to India.

PG Program in Strategic Digital Marketing is one of their best courses. This digital marketing online course is a combination of innovative learning methods of teaching tools such as SEO, Google Adwords, Google Analytics, Facebook Ads Manager and other tools in Digital Marketing. 

Why enroll in this course?

Instructors: Hands-on training from leading faculties and industry experts. To name a few, Dr Umashankar Venkatesh, Professor- Marketing, Great Lakes Institute of Management, Gurgaon, Dr Jones Mathew, Former VP Sales and Marketing, Hero Motor and a great bunch of other top instructors. 

Program Structure: The course offers various dimensions of learning through Recorded Online Content with a weekly one on one mentorship session to clear doubts.

Their Live projects and 4-week capstone projects give hands-on experience in the field which will be mentored and evaluated by Great Lakes faculty and experts.

Course Duration and Fees structure: 84,000 + GST. The duration of the course is 6 Months.

Benefits & Assistance provided

  1. Great Lakes Certificated and E-portfolio.
  2. Lifetime access to the content, projects and other resources.
  3. Placements in companies such as OYO, HCL, Pepperfry, ICICI bank and other reputed companies.

On the whole, this course is a great opportunity to enhance your knowledge and skills by uplifting your career to the fullest. 


Simplilearn is on a journey to transform lives by empowering people through Digital skills. Simplilearn is one of the world’s leading certification training providers in various areas and offers one of the best digital marketing certification programs. They have empowered over one million professionals and companies across 150+ countries. 

Simplilearn has been named as the 8th most influential education brand in the world by LinkedIn.

Their Digital Marketing Specialist’s program is accredited by OMCP- Online Marketing Certified Professional. The program is well-curated and helps students and professionals develop skill sets of a Digital Marketer to create and implement Digital Marketing Strategies. 

Why enrol in this course?

Program Advisors: They have put together a great team of expert advisors to help and assist you throughout the learning process. To name a few, Paul is a 20+ year marketing veteran who has been overseeing the management of digital marketing and sales enablement programs at Pitney Bowes, Stéphane Hamel, Google Product Strategy Expert, Expert Data Analyst and other industry experts. 

Program Structure: Provides in-depth analysis and understanding of the eight most important domains in Digital Marketing. You will be exposed to 40+ digital marketing tools. It also includes real-world projects and virtual simulations to enhance the learning experience. 

The curriculum is delivered through live classes which enables a better understanding and overall support is available 24/7. 

Course Duration and Fees structure: Rs 59,999. Duration of the course: 5-6 Months.

Benefits & Assistance provided

  1. Simplilearn JobAssist program to get noticed and hired by leading companies. 
  2. Access to $500 worth of marketing tools such as Crazy Egg, Feng-GUI, SE Ranking.
  3. Lifetime access to the videos and learning materials. 
  4. OMCP, Google, Facebook Blueprint Certification. 

On the whole, this course could help you differentiate yourself from the competition and get ahead in your career. It is one of the best online digital marketing courses out there! 

Digital Vidya  

Digital Vidya’s vision is to fully equip people with professional skills. It’s Asia’s leading professional training company that focuses on delivering impactful learning experiences. 

They have created an impact on 10,000+ professionals across 55+ countries. 

Digital Vidya is the official training partner of Google & Microsoft India and has partnered with social media tycoons such as Facebook, LinkedIn, NASSCOM and Vskills.

They offer a Certified Digital Marketing Master course and the kind of training they offer is exhaustive and covers the whole gamut of Digital Marketing. 

They are well-known for the quality of education they provide. 

Why enrol for this course?

Instructors: Digital Vidya has put together a great set of experts to give first-hand training in the Digital Marketing field. 

To name a few, Vijayaragav R.J. - Former employee of Google and has over 12 years of digital marketing experience managing Google Ad campaigns, Rohit Uttamchandani is Senior Manager – Digital Marketing at Social Beat, one of South India’s leading digital marketing agencies.

Program Structure: Delivers an extensive series of in-class live sessions covering over 44 Modules. Hands-on Digital marketing Assignments and case studies are provided to implement the knowledge gained. Overall review and assessment are provided. 

Course Duration and Fees structure: 49,900+ GST. Course duration: 4-6 Months.

Benefits & Assistance provided: 

  1. Dedicated one on one mentor assigned throughout the course and assistance is provided after the completion of course. 
  2. Q & A forum is set up regularly to clear doubts. 
  3. Updated Class recordings and lifetime updates
  4. Free Digital Marketing Tools worth INR 72,000+
  5. 100% placement in leading companies.

On the whole, this course will make you well-versed in all the different domains of Digital Marketing. 

Manipal ProLearn 

Manipal is a cutting-edge learning platform that has been a global leader in providing learning solutions online. The platform is designed to provide an immersive learning experience. They have been the global leader in delivering top-quality higher education for the last six decades.

The platform has provided an immersive learning experience to over 90,000+ people and its vision is to build people’s future by providing industry-relevant courses. 

The certificate program in Digital Marketing Strategy equips people with the right skill sets to enter the field of digital marketing. 

Why enroll in this course?

Instructors: The course is taught by the best Digital Marketing practitioners in the field with a lot of experience.

Program Structure: This course comprises simulation-based learning with live webinars and case studies. The 24/7 learning management system set up by Manipal makes learning much easier. 

The assignments and case studies are incorporated in such a way that it covers different concepts under Digital Marketing. Real-time case studies help in brainstorming and coming up with business solutions.

The interesting part is the quizzes set up after each chapter that helps you remember concepts well. A Mock exam, in the end, helps students get a thorough understanding of the subject. 

Benefits & Assistance provided:

  1. Mock exams, Quizzes, and live case studies. 
  2. 100+ Learning hours. 

On the whole, this course is one of the best digital marketing courses online and could be your first step in your learning journey. 

Digital Academy 360

Their vision is to redefine the education system in India and transform the journey of their students into leading professionals. Digital Academy 360 was awarded as the “Best Digital Learning Institute of the year” by Indian Education Awards 2019.

They focus on teaching the course from a basic to an advanced level. Their courses are suitable for both beginners and professionals. 

Digital Academy 360 was the first institute to kick start a content writing classroom training program.  

The Digital Marketing Specialist course offered is designed according to the existing industry requirements. They have trained more than 3500+ students and guarantee a completely different learning experience. 

Why enroll in this course?

Instructors: Best trainers who are industry experienced experts. H Tittu Raja Stephenson - Digital Marketing Trainer who has 8+ years of experience in the field is one such expert. 

Program Structure: The course consists of 10 levels & 50+ modules covered together. The course delivers more practical knowledge than theoretical. They also offer flexibility in batch timings. 

They have set up a dedicated one on one mentoring session for doubts clearing and also provide career counseling. They provide two modes of learning - Instructor-led or Online training. 

Their practical knowledge bucket holds quite a few interesting things like Live projects where you can work on agency projects, and module wise practical sessions, to help you understand every session better. 

The weekly practical assignments will help you understand the tools and platforms used in Digital Marketing.

Course Duration and Fees structure: 59,000+GST and the duration of the course is 3.5 months.

Benefits & Assistance provided: 

  1. 100% placements for freshers and professionals in companies such as - KTM, Yahoo and much more. 
  2. 19 Digital Marketing certifications 
  3. Career counseling and placement training
  4. Lifetime access to the course and 24*7 access to the LMS. 
  5. Advance digital marketing tools 

Overall, even if you are a beginner or a professional, this course could be a turning point in your career.

IIDE- Indian Institute of Digital Education

IIDE is India’s premier digital educational Institute. IIDE was Awarded India’s Best Digital Learning Institute of the Year by Indian education congress & awards 2020. 

The courses offered by IIDE make you industry-ready with the right digital skills. They strive towards providing experiential learning and imparting important digital skills. 

IIDE’s vision is to equip students for the future. 

The Certified Digital Marketing program, vetted by the industry experts and 20+ modules will help you become a creative digital marketer. 

The program enables students to learn about how an agency works and to work on their projects to gain practical experience.

Why enroll in this course?

Instructors: Learn from the leading experts in the field of digital marketing! To name a few, Rushabh Sheth - Global Spam Operations Analyst, Facebook and Akshay Gurnani - Co-founder & CEO, Schbang. 

Program Structure: Program Structure: The structure is designed to impart all the necessary skills that are required for a new age digital marketer. The objective is to master every skill through experiential learning. Executive skills are taught through project-based learning.

The course is an in-class live program that is very interactive. 

These modules are divided into two parts. The first part teaches you execution-related skills and the second part deals with managerial skills. 

Live projects: Every student will be given a live business to work on. They will be handling the digital marketing of that particular project. The faculty will be assisting the student throughout the project. 

IIDE makes the experience great for students!

Course Duration and Fees structure: 80,508+GST and the duration of the course is 2-3 Months. 

Benefits & Assistance provided: 

  1. Live sessions along with projects and case studies
  2. 100% internship and placement opportunities in companies like Glitch, Schbang White Rivers Media, etc. 
  3. Portfolio building & evaluation
  4. Mentoring sessions scheduled for students regularly 

On the whole, you will become a certified digital marketer who is fully equipped to take up any role and give the best.

That was a comprehensive list of the best digital marketing courses online! Take your pick and upskill yourself this season! 

What is performance marketing and how can you get certified in India?

  • Author: Rhea
  • |
  • Published Date : 8 August , 2020

Performance Marketing, as the name suggests - is marketing which results in better ROI for your business. It is a digital marketing strategy beyond branding commonly used by brands and advertisers with the aim of cutting down cost per acquisition and increasing ROI. It is a strategy purely based on results or performance where you pay only when a customer completes certain actions such as clicks, leads or purchases at your store or website. It comes into play when businesses need to focus on the bottom line despite spending millions of dollars in branding and ultimately giving the power back to the advertisers. 

According to the Performance Marketing Association, “Performance marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a sale, lead, or click.”

Unlike other forms of traditional marketing where you pay in advance for an estimated reach that may achieve no guarantee of outcomes, a performance marketing strategy gives us the ability to measure everything from brand reach to conversion rate. In the former, for example, you pay for an ad in a newspaper hoping it will bring traffic to your website or store. Whereas, while measuring marketing performance, you determine the action first and you pay only when it is completed and not just for the effort to promote the product and get thousands of impressions or clicks.

Let’s navigate through the basics of Performance Marketing:

  1. Pricing Model
  2. Performance Marketing Channels
  3. Benefits of Performance Marketing Strategy
  4. Future of Performance Marketing 
  5. Certifications

Pricing Model:

Performance Marketing allows for the creation of a partnership between Advertisers and Publishers. The Advertiser pays the publisher only when a certain action is completed. They follow different pricing models as follows:

  • Pay per Sale
  • Pay per Lead
  • Pay per Click
  • Pay per Install

Pay per Sale: The advertisers pay the publishers only when their effort has resulted in sale of product being promoted. The publisher needs to bear the overall risk in this type of partnership.

Example: An e-commerce brand partners with multiple influencers on social media and instructs them to create posts and videos around a specific product or category with the objective of driving sales. Here, the influencer gets paid only when his/her post has resulted in sales.

Pay per Lead: In this case, the publishers are paid for each lead generated from the promotion. Lead refers to the contact information of the user interacting with the advertisement.

Example: A Health Insurance Company partners with various affiliate sites for generating quality leads who show interest in buying their product. It pays the affiliate for every lead generated by the affiliate.

Pay per Click: In this type of agreement, the advertiser pays the publisher for each click or user interaction with the advertisement.

Example: A real estate company running Search Campaign shows ads to users who are searching for properties on Google search engine. The company pays Google for every click on the ad by users.

Pay per Install: This type of partnership is applicable for all advertisers who promote apps and want to drive installs. The publisher is paid for each download.

Example: A Gaming App company partners with various publishers for driving installs to their app. 

Performance Marketing Channels:

There are various performance marketing channels available to execute advertising campaigns. Here are some:

  • Search Engine Marketing 
  • Display Advertising
  • Native Advertising
  • Social Media Marketing
  • Affiliate Marketing
ChannelPricing Model
Search Engine MarketingCPC, CPA
Display AdvertisingCPC, CPM, CPA
Native AdvertisingCPC
Social Media MarketingCPC, CPM, CPV, CPA,Cost-per-like
Affiliate MarketingCPC, CPL, CPI

Search Engine Marketing: With Search Marketing, our ads show up when people enter queries into the search engines such Google, Bing, Yahoo etc while searching for products or services. This type of marketing follows the CPC pricing model in which the advertiser needs to pay the search engine for every user generated click on the ad in the search engine results page. This type of high-intent based performance marketing strategy is effective for brands that want to be present where their target audience starts their research online in their shopping journey.

With the advancement in machine learning, various advertising platforms have smart bidding features for better optimization. For example, Google Ads offers multiple smart bidding strategies such as 

  • Target Cost per Acquisition (CPA)
  • Target Return on Ad Spends (ROAS)
  • Maximize conversions
  • Maximize conversion value
  • Enhanced CPC (ECPC). 

With the help of past campaign data, the system optimizes ads to users who are more likely to take an action. 

Display Advertising: A great performance marketing strategy, it helps advertisers reach internet users across millions of websites, news pages, forums, blogs etc using images, logos and rich media. The main idea of this form of advertising is to stand out from competitors on the publisher site, grab users’ attention and direct them to their brand’s website to take any action (fill a lead form, make a purchase etc). The publisher is paid either based on every click on the ad (CPC) or for every 1000 impressions (CPM) that the advertiser receives on their site.

In order to increase the brand’s reach and grow business, Display Advertising provides various highly targeted approaches as given below:

  • Remarketing (reconnect with your past website visitors)
  • Targeting by Website Placement (choose which websites to place your ads on)
  • Targeting by Interest (target visitors based on users’ interest categories)
  • Contextual Targeting (uses keywords to find relevant websites to show your ads on)
  • Topic Targeting (choose specific topics of web pages to display your online ads on)

Native Advertising: Another interesting performance marketing channel, native ads really don’t look like ads and they are blended with the content of the website that shows up. With its unique ad design and content style, the users don’t realize that they are consuming a paid advertisement. These types of platforms provide either CPC or CPM based pricing models based on the type of ad (text, video, rich media) and type of action required from the user (ad engagement, clicks to website etc).

Social Media Marketing: With social media marketing on sites such as Facebook, Instagram, LinkedIn, Twitter, Pinterest and Snapchat, advertisers can connect with their audiences to build their brand, increase page likes, drive website traffic and increase sales. The most commonly used pricing strategies are CPC and CPM across most social media platforms. 

Affiliate Marketing: It is a revenue sharing performance marketing strategy in which the advertiser pays the affiliate when the traffic from the affiliate's site has led to completion of action or sale by the user. The affiliates work on various pricing models such as Cost per Click, Cost per Lead and Cost per Sale model depending on the business model and advertiser’s objective.

Benefits of Performance Marketing Strategy:

There are multiple benefits to performance marketing campaigns:

  • Know what you are paying for
  • Easy to track and measure
  • High ROI and Low Risk
  • Extended Reach

Future of Performance Marketing

Cross-channel Insights: It’s important to understand that users move seamlessly between search engines, social platforms etc. Hence, the net impact of performance marketing campaigns need to be looked into by referring cross-channel data and tailor ad messages for better results.

Leveraging Display and Programmatic: Most of the marketers think that Display advertising is only users in the awareness stage. But slowly, advertisers are understanding the importance of Targeted and Contextual Targeting, Premium inventories and rich media formats on Display and Programmatic help in increasing click-through rates and driving quality traffic to websites.

Holistic Attribution Model: With the data driven attribution in place, marketers have evolved to assign credits to each touch point of consumers’ journey. This will eventually improve performance marketing campaign results.


With thousands of certifications available online, it’s difficult to find the right certification to become an expert in the field of Performance Marketing. We have made it easier for you by curating the must-complete list of accreditation exams offered by Google and Facebook in order to boost your CV, credibility, knowledge  and career.

Google Ads: Google Ads Certification should be one of your top goals if you are looking to start a career in Performance Marketing or if your main objective is to drive sales for your brand. It is a process followed by Google to recognize the experts in this field. It is considered as a criteria for hiring in agencies and companies. This free course includes separate modules and assessments for:

  • Search
  • Display
  • Video
  • Shopping
  • Measurement

Google Analytics Academy: It is a free course by Google that helps you learn various tools to measure and analyse data about your website visitors. This helps in giving actionable insights to your performance campaigns resulting in increase in revenue for the company. Various modules provided by Analytics Academy include:

  • Google Analytics for Beginners
  • Advanced Google Analytics
  • Google Analytics for Power Users
  • Getting Started With Google Analytics 360
  • Introduction to Data Studio
  • Google Tag Manager Fundamentals

Google Marketing Platform: It brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to create an integrated marketing experience. It helps advertisers create smart, data-driven campaigns, resulting in better revenue for your business using a variety of tools and features as listed below:

  • Display & Video 360
  • Search Ads 360
  • Campaign Manager

Facebook Blueprint: Becoming Blueprint certified depicts that you have a complete understanding of Facebook advertising, from strategy building, implementation and analyzing the results. There are various exams available for media planning, buying and strategy as given below:

  • Facebook Certified digital marketing associate
  • Facebook Certified Marketing Science Professional
  • Facebook Certified Creative Strategy Professional
  • Facebook Certified Media Planning Professional
  • Facebook Certified Media Buying Professional
  • Facebook Certified ads Product Developer

As brands have started moving from traditional marketing to digital marketing and money starts pouring in, the need for accurate, reliable data and higher ROI is increasing. Performance Marketing strategy is a growing marketing strategy that most companies are slowly investing in. It helps improve audience reach, interactions and conversions at low risk and low cost than any other marketing channel.

If you want to grow your business in terms of maintaining ROI, Performance Marketing is the next big step and it should be a major part of your strategic plans for the future. Explore our digital advertising courses in DigiGrad to gain the skills required to master this growing field. 

Why is digital marketing becoming one of the hottest career options in India?

  • Author: Sundar
  • |
  • Published Date : 24 July , 2020

Before delving deep into why a digital marketing career is becoming one of the most popular career options today, let’s understand what is meant by digital marketing and how it helps businesses grow. 

What is digital marketing?

To put it in very simple terms, digital marketing is the act of promoting any commercial activity online which includes blogging, search engine optimisation, website designing, social media and email marketing, and marketing on mobile apps. 

Who's a Digital Marketer? 

A Digital Marketer refers to someone who is engaged in the promotional activities of any business online. A digital marketer may choose to work in the many different fields that fall under the digital marketing umbrella. 

Purpose: Digital marketers should possess a broad range of skills ranging from technical, organisational, branding, sales, flexibility, time management and attention to detail, which will equip them to understand the market scenario, consumer behaviour, health of the organisation, etc. and craft strategies to get better ROI for businesses.

Who can opt for a Digital Marketing career?

Today, the global digital advertising industry is valued at US$ 192 billion. According to Forrester Research, the global online population spends around 52% of their media time on digital channels.

Digital marketing spends continue to rise and even during COVID-19 times, healthcare and fitness companies like Practo, Curefit, Entertainment like Netflix, Amazon Prime, Disney+ and Gaming clients are extremely active online and continue to embrace digital technologies. Bigbasket, Grofers, Amazon Pantry and other online delivery brands have emerged as critical players to help cope with the increasing demand for essentials during the lockdown. 

The rapid growth of Digital Marketing indicates that there is an ever-increasing demand for people to start looking at digital marketing as a career. If you are creative, enthusiastic, enterprising and want to be part of an eclectic industry, a career in digital marketing is perfect for you! 

Branches of Digital Marketing, Influence on Businesses, and Career Prospects:

Digital marketing is a conglomerate of different fields which beautifully blend to make businesses shine online. Let's understand each field in detail - what they are, how they impact businesses and what career prospects are available for each field. 

Social Media Marketing(SMM):

What is SMM? 

In layman terms, Social Media Marketing is the utilization of Social Media Channels such as Facebook, Instagram, Twitter, Pinterest, YouTube, Snapchat, etc. to promote products or services to drive ROI for businesses. This is an incredibly fast and efficient way to connect with the target audience. Through social media, you can regularly interact with them, provide greater customer support and handle business' crisis management well.

Advantages of SMM & how to leverage social media to grow your business:

  • Brand Building: Social media helps businesses to gain visibility from their customers quickly and measurably.
  • Connect With Customers: When brands and consumers stay connected through Social Media, it is easy to keep up with them 24x7, generate conversations around the brand, get feedback in real-time, and continuously work on improving their products or services.
  • Builds Customer Loyalty: SMM helps businesses with gaining customer loyalty for free. How do we say so? Because customers follow and interact with the brand they like. By regularly engaging with them, providing resolutions swiftly and keeping them updated about latest product updates etc, will keep them hooked to the brand and in turn, even will help the brand to turn as brand evangelists.
  • Assists with Link Building: SMM has a positive impact on a brand’s SEO efforts. For example, if there's a blog with a good number of shares, chances are that someone else writing on a similar topic will pick up some points from your blog and cite the source with links to your main article. This will help in gaining more links and also referral traffic from other websites. 
  • Retargeting audiences to Social Media: There are some stats which corroborate that on an average, the landing page conversion rates are roughly around 3%. Hence, you can retarget the other 97% who haven't taken any desired action
  • Helps Business’ causes go viral: Social media has a huge impact on making ads viral. If someone likes your brand, he/she will help spread the brand’s reach to his/her friends and family, thereby starting a viral campaign. 
  • Gaining New Customers / Driving Conversions: With a host of targeting opportunities right from consumer behaviour, interest, to custom audiences, the majority of the brands' leverage SMM to acquire new customers every day. 

With so many benefits, businesses are on the lookout for talented digital marketers to help them succeed and become successful. 

What are the roles and responsibilities of a Social media marketer?

Primary Role: Jobs in Social Media are one of the coolest jobs even if you’re considering a digital marketing career with the flexibility to always be online, follow the latest trends and even participate in brand wars!  

Social Media Marketers are expected to help businesses devise campaigns, craft creative campaigns and communications, monitor marketing patterns, listen to consumers' perceptions, acquire new customers and retain existing customers at a fraction of cost as compared to traditional marketing.


  • Drive Client Relationships: Engaging with clients to understand their business requirements and translating that into appropriate digital initiatives
  • Performance Marketing and Media-Planning: Running campaigns across Facebook, Linkedin and co-ordinating on overall media plan; daily analysis of the campaigns to ensure high ROI for our clients
  • Social Media Marketing: Ideating and executing campaigns on social media, including GIFs, Video Campaigns. Closely working with the design team and client to reach the client's brand goals


  • Strong in Analytics
  • Enjoys working with clients directly and is willing to build meaningful relationships with clients
  • Fluency in Microsoft Office (Excel, Word, PowerPoint, etc.) 

Expected Salary: A fresh graduate is expected to earn about INR 3-4L/Annum and this remuneration goes upwards of INR 12L+/annum based on skills, ability to handle tough situations, innovation and creativity. 

Content Marketing:

What is Content Marketing? 

Content marketing is the science of driving leads to target websites by creating valuable and engaging content that is of great value and interest to customers. This not only helps us acquire new users but also helps us to establish brands as the go-to place for thought leadership in the space.

Advantages of Content Marketing & how to leverage CM for businesses:

  • Low Cost: Creating content is not very expensive. Driving relevant and high-quality traffic from various search engines to various pages is one of the best and most economical options for brands regardless of their size and scale. 
  • Drives Sales: Majority of the customers are not sales-ready as they have to go through different stages of the buyer's journey such as awareness, consideration and decision stage. 

Before making a purchase, people realize that they have a problem that needs solving (awareness). They take time to research and better understand their problem (consideration). Then, they make a decision on which solution is best for them (decision). Hence, if we can get them through all these stages, we will be able to generate or drive sales as well for businesses.

  • Less Distracting: With ads and paid promotions constantly disrupting a consumer's online experience, many have started using ad blockers to stop seeing these ads. Content marketing, on the other hand, helps businesses to build better customer relationships and solve problems by constantly being available to them. 
  • Amplifies Brand Awareness: When we start writing blogs or creating content about sought after questions or challenges, Google will start ranking the same on search engine results pages(SERP) based on value, uniqueness, freshness and popularity. A high SERP ranking helps build brand awareness and helps to acquire potential customers at the right time.
  • Helps grow social media standing: When people relate to content posted on the company website and Social Media as valuable and trustworthy, people start sharing engaging content on social media. Through tertiary connections, brands slowly start gaining more and more followers. 

Let's look at what are the different roles and responsibilities, skill sets, benefits, pay scale etc of a Content Marketer

Primary Role: Content marketers spend a lot of time researching and analyzing information to target the right consumers and businesses.

Content marketing specialists are expected to have a passion for writing and an ability to create innovative content that is digital-ready. They shouldn't just focus on learning how to write effective content but also market it to a large audience base. The key aim would be to create and market content for clients across various sectors, to ultimately make them rank organically on leading search engines like Google and YouTube.


  • Writing various types of content (blogs, video, website, social media) for businesses
  • Analysing content engagement through Google Analytics
  • Conceptualising end to end content marketing strategies for brands across sectors such as real estate, BFSI, B2B, Retail, Finance, etc
  • Collaborating with the SEO team to increase blog traffic and Google SERP rankings
  • Working closely with clients to understand their content requirements and goals and crafting customised and creative content marketing solutions for them.
  • Learning how to utilise social media advertising to promote content on LinkedIn and Facebook and other social media channels

Expected Salary:

An entry-level Content Marketer with less than 1-year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of ₹431,356 based on 7 salaries. 

Search Engine Optimisation(SEO):

What's Search Engine Optimization? - To put it in simple terms, SEO is the unpaid or organic promotion of a website to drive the quality and quantity of traffic to a website. 

Advantages of SEO & how to leverage SEO for businesses: 

  • Building Brand Awareness: One of the most important purposes/reasons for exploring SEO is to build the brand without investing in any paid activity and for long term benefits. When someone is looking for a solution to a particular problem, if you results start showing up first or on the top of SERP, then, you will get better visibility and get your customers to trust you as one of the thought leaders in your space.
  • User-Friendly Website: Numbers indicate that about 50% of the website visitors bounce off if the website takes more than 2 seconds to load. Hence, businesses need to improve user experience, make it more valuable to visitors thereby resulting in high quality and user-friendly websites. 
  • Digital ROI: Organic leads or leads obtained from unpaid promotions have about 14.6% higher close rates and outbound leads at an average 1.7% close rate. To put this in clear perspective, let's consider an example where the value of a lead is at INR 10k and on avg, we get 100 leads/month. With SEO efforts, we will get about 115 leads/month and that will translate into 15*10k which is INR 1.5L.
  • Store Visits: There's a very interesting stat which says that about 72% of consumers do a local search and look for stores about 5Km near them. For businesses with a store presence, they can effectively promote their products/services and drive customers to them.
  • App Installs: With the help of App Store Optimization(ASO), businesses will benefit from steady user acquisition by making themselves visible on the play store/app store.

With such a plethora of benefits, businesses are looking for talented people to help them succeed and outrun their competitors. Let's look at what are the different roles and responsibilities, skill sets, benefits, pay scale etc of an SEO Specialist. 

Primary Role: The primary role of an SEO Specialist is to work with the web developer to create fast and functional websites, to coordinate with UX/UI specialists to make the website user friendly and work simultaneously with the content team to create valuable content and research keywords which our target audience is most likely to search for and optimise those keywords to enhance search engine page rankings. 

An SEO specialist should have in-depth knowledge and expertise in keyword research, excellent analytical skills, technical skills and copywriting skills to optimise content, follow up and keep up with latest trends and updates particularly about Google algorithms, etc.

Responsibilities of an SEO Specialist

  • Develop SEO strategies that increase the company's search engine results rankings on the search page
  • Research SEO keywords for optimised website content and marketing material
  • Set measurable goals that indicate growth in marketing efforts
  • Monitor daily/weekly/monthly/yearly performance metrics to understand SEO strategy performance over different periods of time
  • Communicate with other digital marketing professionals to align goals
  • Collaborate with others within the marketing department to manage and implement an SEO strategy
  • Write compelling and high-quality website content, including blog posts and page descriptions
  • Update content and website links for maximum optimization and search engine ranking

Qualifications for SEO Specialist

  • Two to three years of experience in successfully developing and executing SEO campaigns
  • Understanding of search engine algorithms and ranking methods
  • Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
  • Knowledge of keyword research and data mining tools
  • Ability to perform a comprehensive analysis of other competitors within the industry
  • Excellent written and verbal communication skills
  • Comfortable analyzing high volumes of data daily
  • Familiarity with WordPress or other content management systems
  • Experience with other aspects of marketing, such as customer growth and promotion, is a plus

Expected Salary:

The average salary for a Search Engine Optimization (SEO) Specialist in India is ₹238,624. An SEO specialist is a great option if you’re looking to start a career in Digital Marketing. 

Paid Advertising / Digital Media:

What's Digital Advertising? - Digital Advertising is a way to drive traffic inorganically to a website. You pay for the promotion of products or services online. Some common ways to make this happen to include Search Engine Marketing(SEM), Display Advertising, Video Advertising and App promotions.  

Advantages of Digital Advertising & how to leverage Digital Advertising for Businesses:

  • Measurable: One of the primary benefits and importance of utilizing digital advertising lies in its measurement capabilities. We can measure metrics such as impressions, clicks, and conversions (based on the defined business goals). In some cases, we can go as granular as user-level behaviour and understand more about consumer patterns in greater detail.
  • Real-time Tracking: Tracking ads in near real-time helps us understand a business’s progress and makes sure that the company is operating at peak efficiency. Changes can be made based on requirements and tracked immediately compared to other offline advertising where we have to wait for it to pan out, analyze data post-facto and then take a call on future campaigns strategies.
  • Precise Targeting Options: With various platforms offering multiple targeting capabilities, we can control exactly how our advertising budget needs to be spent. We can go after our target group, based on their interests and behaviours, at the right place, at the right time, and at any scale. We can also pause and restart campaigns whenever we want to.
  • Data Availability: With every campaign run, we will be able to collect data from the advertising platform itself. With such magnitude of data available at a granular level, we should be able to understand what works, what doesn't and what can be done for future campaigns to get optimal results.
  • Pay for Results: In digital advertising, we just have to pay for the results and the results can vary drastically. The results impact impressions, clicks, conversions, leads, installs, views and other aspects of a business’s digital marketing efforts.
  • Remarketing: This is a unique and powerful feature where you can go after exact audiences who visited your website and inculcate interest in them and even help them take the necessary action by providing a separate communication and offers just for them.
  • Get in Front of Customers Immediately: We don't have to wait for weeks or months for an advertising campaign to launch. All we have to do is create an ad account, add a credit card or debit card, create a campaign by targeting those who are likely to become your customer and then start the campaigns. With this, you will start getting leads for your business.
  • Level the Playing Field: Gone are the days where the big guys used to monopolize top ad spots on TV, newspapers and radios. Now, with digital advertising, we can target the same audiences, compete with the big players in auctions and even beat them! With such hyper-local or pointed targeting capabilities, all of us will be able to get a fair share of the pie.
  • Measure Store Visits & Revenue: With Google dominating the online advertising space, it has developed advanced technical capabilities along with Facebook to help offline retail businesses to run ads online, and measure how many customers visited their stores and even calculate the revenue from such store visits. With such strong capabilities, even offline and retail brands can take advantage of Digital Advertising.

With such a plethora of benefits, businesses are looking for talented digital advertisers to help them succeed and become the best. Let's look at the different roles and responsibilities, skill sets, benefits, pay scale, etc. of a Digital Advertising Specialist.

Primary Role: A Digital Advertising Specialist role involves understanding business requirements and strategizing how to achieve KPIs with a clear-cut plan. This involves choosing the platform which fits the business requirements, setting up KPIs and budgets, and choosing creatives and communications. Digital advertising specialists should have good analytical capabilities to measure and understand campaign performance and how to further improve ad performance in the future. They should also be proficient in Excel and Powerpoint.


  • Manage, target and optimize existing PPC campaigns across search and contextual networks for multiple search engines and Google AdWords
  • Create PPC strategies such as keyword research and campaign analysis
  • Work on software such as Google AdWords & Bing editor
  • A/B testing with different ad creatives and landing pages to improve the click-through rate
  • Create performance reports along with recommendations for further improvement
  • Exposure to digital marketing and budget optimization
  • Analyze trends, study qualitative and quantitative data and recommend campaign changes and new updates
  • Track and analyze website traffic flow and provide regular internal reports.
  • Fix any errors or bugs in digital content
  • Stay up to date with  new and emerging technologies, trends and opportunities

Expected Salary:

An entry-level Digital Advertising Manager with less than 1-year experience can earn an average total compensation (includes tips, bonus, and overtime pay) of ₹307,324. 

In conclusion, digital marketing as a career is an extremely promising field with a variety of job opportunities with good pay and good growth. Moreover, besides students, professional ladders, webmasters and even IT managers can build a successful career as a Digital Marketing Specialist. At DigiGrad, we offer comprehensive foundational and advanced courses in digital marketing that can equip you with the skills you need to start your digital marketing career. 

Top 5 Digital Marketing Agencies in Mumbai

  • Author: Rohit Sonawane
  • |
  • Published Date : 18 July , 2020

Footnote: Wait! Isn't a footnote supposed to be at the very bottom? It literally says FOOTnote. But there's a very good reason why it's right on top. It’s to grab your attention! And that comrades, is how good creative and communication should be. Attention grabbing, unique, and memorable.

The success rate of your Ad campaign depends a lot on how creatively you put yourself out there. Targeting and strategy is very important no doubt, but nearly 50% of the success rate depends on what the audience sees and hears. Based on what they see and hear, they feel a certain way about your product and ultimately make a decision.

However, there is an ocean of research and understanding that goes into getting to know what it is that the audience wants to see, hear, and know. What is that one product, service, or range that would best address that need? Multiple other factors that come into the picture are the platforms that we use to reach out to the audience. The formats we utilize on these platforms, the targeting options available at our disposal, and a lot more! And ultimately, you need to analyze the results and gear up for what’s coming next. And this in short, is Marketing.

Digital Marketing Agencies and the Parameters

There are a hundred different ways of carrying out various marketing activities, but today we’re going to focus on Digital Marketing and the agencies who make the best use of it to their clients. The parameters that determine this list of the top digital agencies in Mumbai include various qualitative and quantitative factors such as revenue generated , whether the agencies are Google Partners or listed on Facebook Agency Directory, have won awards, carried out viral campaigns, have helped raise brand awareness of their clients, sales turnover, web registrations, app installs, tech innovations, blending online and offline, implementing a complete full funnel holistic campaign, creativity campaigns, or even utilizing digital medium for CSR activities! Being listed as Google Partners and Facebook Agency Directory is an indication that these agencies are recognized by Google and Facebook and therefore hold a higher credibility than their counterparts.

Here are the top 5 digital marketing agencies in Mumbai.

The Agency ListWATConsult

With a long list of awards globally, WATConsult, founded by Rajiv Dingra, definitely makes the list. Fastest growing brands? Clients belonging to the Fortune 500 list? It has it all. This agency works with clients across all sectors driving results not just in terms of performance, but also helping them lead on the creative front. They provide services in Digital Marketing, Solutions and Experiences.It’s definitely one of the best creative agencies in Mumbai. Website: https://www.watconsult.com/

Know what it feels like working at WATConsult:

Address: 5th Floor, Parijat house (Apte Industrial Estate), Manjrekar Lane, Dr E Moses Road, Worli, Mumbai, Maharashtra 400018


Founded in 1999 by Sidharth Rao, Webchutney is now a part of the Dentsu Aegis Network, and is most definitely an agency which knows how to get work done. Recognized as the India Agency of the Year 2019 at Cannes with 6 Lions, it also has over 350+ awards to their name. Having started off as a full service agency, it is considered as a creative powerhouse in the Digital Marketing world today.



Know what it feels like working at Webchutney:

Address: Devchand House, 5th floor, Dr Annie Besant Rd, Shiv Sagar Estate, Mumbai, Maharashtra 400018

The Glitch

First thing, do check out their website. The Glitch is a full service Digital Marketing Agency founded in 2009 by Rohit Raj and Varun Duggirala which was later acquired by Group M in 2018. With having worked with clients like Netflix, Tinder, Oyo, Dove and a lot more, the glitch has a strong workforce of over 200 employees spread across Mumbai and Delhi, making it a top digital marketing agency in Mumbai. Website: http://www.theglitch.in/

Know what it feels like working at The Glitch:

Address: 201, Crescent Royal, Off link Road, Andheri West, behind Morya House, Mumbai, Maharashtra 400053


Co-Led by Pallav Jain & Sarfaraz Khimani, Performics is India’s biggest performance marketing name and one of the most well-known creative agencies in Mumbai. It was formed by merging Convonix and Resultrix, two legendary advertising agencies. Providing solutions in the digital and tech spectrum, Performics is currently owned by Publicis Media and the clientele consists of some big names like Airtel, Uber and Hotstar.
Website: https://www.performics.com/in/

Know what it feels like working at Iprospect:

Address: Urmi Estate, 16th Floor,, Ganapatrao Kadam Marg, Railway Colony, Lower Parel, Mumbai, Maharashtra 400013

Social Beat

Founded by brothers Suneil Chawla and Vikas Chawla, Social Beat has grown to over 150 Employees spread across 4 Cities. Social Beat is not just Mumbai’s, but one of India’s biggest independent Digital Marketing Agencies. Of what started as an orientation towards performance marketing, this agency has moved into providing an all round solution to clients across all sectors. Being Google Partners and a part of the Facebook Agency Directory, and driven by a young and experienced workforce, Social Beat surely has an edge over many other players out there. Providing a wide range of services right from SEO, SEM to Influencers, Vernacular campaigns, Social Beat is definitely one agency that will have a solution to your problem.

Website: https://www.socialbeat.in

Know how it is working at Social Beat:

Address: Kamala Mills Compound, Trade World, D Wing, 4th floor, Senapati Bapat Marg, Lower Parel, Mumbai, Maharashtra 400013

And those are some of the top digital marketing agencies in Mumbai. But wait, there are a lot more worth mentioning! Here they are!

Social Kinnect
Interactive Avenues
BC Web Wise
Ogilvy Public Relations
Foxy Moron

Most of the agencies on the list above have a presence in more than one city.

How does one decide what agency is the best fit for them?

Please note that there are various factors on which one might judge their favourite agency. The criteria and the reason for making the list may vary and so does the objective. For some it may be educational, for some it might be in terms of picking up a new job. For some it may be choosing the right agency based on their brand preference. No matter what the reason, do note that in this VUCA world, there is no one size that fits all. So while making the decision, do weigh the pros and cons. For a brand, sometimes it is beneficial to have one agency handling their branding and performance activities both. Sometimes it may become important to split them both.

And before you go, do follow us on our social media handles to stay updated on what’s happening in the digital world, and also on the upcoming courses, webinars, and a lot more. And do not be afraid to shootout any queries, suggestions, requests you may have!

The ocean holds more secrets than one can imagine. There’s always something new waiting to be explored.

Top 5 Digital Marketing Agencies in Chennai

  • Author: Dheer Sanghvi
  • |
  • Published Date : 19 June , 2020

With the whole world struggling to cope with the unexpected advent of COVID-19, several businesses are staring at a grim future. However, Digital Marketing is a field, which has experienced a boom over the past few months and continues to survive despite all odds.

Digital Marketing is a form of marketing which involves minimal interactions and is facilitated almost entirely through a digital platform, through the support of an electronic device and a stable internet connection combined with online communication skills. 

Digital marketing consists of various practices that distinguish itself from the typically observed form and functioning of marketing. A few popular services, which digital marketing comprises of are:

1) Social Media Marketing

2) SEO marketing

3) Web Development

4) Content writing

5) Online advertising (Google, Facebook, Youtube)

6) influencer marketing

7) SMS marketing

8) Email marketing

As recent as January 2020, India has 493 million (87%) live internet users. It is predicted that businesses that do not maintain a digital presence have a high chance of being wiped out, considering the impending threat of digital competitors. The digital advertising spectrum in India rose by 26% from Rs 10,859cr (2018) to 13,683cr (2019) and is expected to go all the way up to 58,550 cr by 2025. While television appears to have an advantageous and un-detested reach, the FMCG sector recorded the highest expenses on digital channel advertising (Rs 20,180 cr i.e., 30%), followed by E-commerce (10%) and the automotive sector. Print media's share of expenses is speculated to crash to 27% by the end of 2020. 

Zoho and Freshworks, two business giants, often attribute Tamil Nadu to India's Saas (Software as a service) capital.

In Tamil Nadu, Chennai is understood as a city with a relatively lower tendency to adapt to current practices and businesses when compared to other cities such as Bengaluru, Mumbai, Gurugram. But when analyzed, it successfully retains the nature of a Software capital, through continued and increasing engagement with existing businesses. "Startups here may not have access to the best marketing talent which Mumbai or Bangalore has, but in terms of pure technical talent, Chennai takes the top spot,” says Roy, a tech expert. 

Chennai is home to top-notch digital marketing agencies.

Here’s a comprehensive list: 


Started by Mr. Sorav Jain, EchoVme follows a customized digital marketing approach. It employs a 360 approach while providing digital aid, digital services, and training programs to various clients. Their clientele consists of 50+ esteemed brands, and their 100+ workshops have helped over 2000+ professionals and 200+ brands. Their other services include Corporate Blogging, Online Marketing Services, Social Media Marketing, Responsive Web Development, and Digital Marketing Training.

 Social Beat

Founded in 2012, by Vikas Chawla and Suneil Chawla, Social Beat is India's first ROI driven digital marketing agency. Social Beat in 2017 bagged the best social media brand award by Social Samosa, followed by being certified as the only digital marketing company Google certified for innovation in search and display advertising. They're even a part of Facebook's SME council in India.

Social Beat further parents four startups: 

a) DigiGrad – Provides Digital Marketing training programs

b) Influencer.in – Connects brands with influencers with a network of over 40,000 influencers.

c) 22Languages – Provides a multilingual strategy to strengthen influencer and brand promotions and collaborations. Through this product, Social Beat attempts to empower local influencers and provide them with a platform.

d) Ads Quotient – Provides performance marketing through a thorough understanding of competitor benchmark followed by audience insights and utilizing AI to improve ROI. 

Their specialized services include social media marketing, online advertising, search engine optimization, e-commerce solutions, mobile applications, influencer marketing, website development, landing page development, and online branding. Their clients include Himalaya, Khatabook, mfine, chumbak, and many more. 


Techmagnate is a digital marketing company in Chennai which has lots of experience and market leadership in the digital marketing space. Techmagnate was one of the selected 65 Google partner agencies out of 4000 different agencies who applied for the same.  Techmagnate was further selected as one of the top 5 SEO companies in India by Silicon India, 2015. It also bagged the Best Digital Agency to work for by CEO magazine, 2017. They provide both organic and paid services. They are SEO experts, but continue to drive forward by integrating their SEO practices with PPC advertising, SM and Conversion rate optimization services. They maintain an astonishing, impressive 97% client retention rate.

 The Pixelate

Pixelate is a digital marketing agency which started out just 4 years ago. Pixelate’s team consists of a group of individuals who are knowledgeable and well versed in the digital marketing industry. They provide a plethora of services such as creative services, social media marketing, digital marketing, advertising, photography, influencer marketing, guerrilla marketing, and much more.


Weboin, is a young startup that specializes in brand consulting, digital marketing, and design. It was founded in 2017.  Within a period of 3 years, they have 248 happy customers, have won 39 awards, and have completed 178 projects. Weboin’s team of consultants comprise professionals from various fields of technology, marketing, sales with prior experience through working at leading MNCs. They have worked with various renowned brands, within a short period of 3 years such as OnePLus, Mayoclinic, McDonalds, and Foxtons to name a few.

 Banana Brandwords 

Banana Brandwords is an exceptional digital marketing agency that started in 2007. Banana Brandwords consists of strategic consultants leverage their knowledge and determination to deliver the best possible solutions. Banana Brandwords follows a simple three-step process  - think free, be simple and effective, focus on aesthetics and keep things interesting. It has won multiple awards such as Big Bang Gold by Hyatt Regency, Ahmedabad for F&B collaterals, Peppers Gold for direct mailer, and Maddy's Gold Greenworks for packaging. 


Infinix founded in 2011, is a complete branding, digital marketing, and advertising focused agency. It comprises less than 50 employees. Infinix consists of a team of creative, ROI driven team of experts. Some of their extensive achievements include #1 Digital Marketing agency by Business Review Today. Within 10 years in business, they have amassed 500 clients and completed a total of 1500 projects. Their services include branding solutions, creative design, digital marketing, and video production. As per testimonials, their SEO services are praise-worthy. 


Webboomba was born on 24th December 2016. They provide sector-specific solutions and remarketing functions. They believe in re-approaching digital marketing in a unique manner and following up with re-creating and putting forward a recreated social branding for their client. They have various partnerships that are premier Google partners, LinkedIn marketing partner, Facebook marketing partner, Hotstar partner, and partnership with Future Wall. They have also received an award for the best web branding service provider in Tamil Nadu, awarded by top state ministers and veteran industry leaders.  Their clients include Casagrand, Hiranandani communities, TATA Value Homes, The Belstead to name a few. 

Now that you’re aware of the top digital marketing agencies in Chennai, make sure you learn all essential digital marketing skills before you apply for your dream job! 

Top 7 MBA schools in India for Digital Marketing

  • Author: Vishwadev Natarajan
  • |
  • Published Date : 19 June , 2020

Today, almost everything is online. Brands are increasingly looking at digital marketing professionals to help them make the transformation from offline to online. Here’s where a need for an MBA in digital marketing steps in. Digitization is increasingly influencing the way businesses function across sectors and has changed the way advertising works.  This changing digital landscape has created a need for a new niche that is an MBA in digital marketing management.

The Importance of Digital Marketing:

According to the Digital First Journey report by KPMG, in India, growing internet penetration and data usage are likely to help push the digital advertising spending at a compounded rate of 30.8 percent between 2016 and 2021. Digital marketing comprises many forms of marketing, and since it’s a vast field, there is substantial demand for online marketers in companies across India and the rest of the world. Digital marketing is a way to market products and services using digital technologies, not only on the web but also on mobile and other electronic devices. Digital marketing management covers various marketing techniques such campaign marketing, email marketing, social media marketing and content marketing among others. Communicating on social media helps companies receive all kinds of feedback from users who in return help the company provides an enriched digital experience.  

The Scope:

Sound expertise in digital marketing management and strategies provide you with all the skills necessary to become a successful digital marketing professional. It also helps you build a digital marketing company of your own. You can also become an independent Digital Advertising consultant and businesses build their digital presence after you learn all the necessary digital marketing skills. You could work in executing Digital Marketing Strategies, in social media marketing, SEO and content marketing, market research, digital advertising, business development and sales, N2N marketing and many other departments. 

A report by StatCounter Global Stats stated India is leading mobile Internet usage with 79 percent with the US coming second at 37 percent and the UK at a close 34 percent. Several  organizations and businesses across sectors now offer digital marketing jobs, as more businesses aim to expand their digital marketing teams. Advertising agencies are the leading providers of digital marketing jobs in India. Independent digital marketing agencies, PR companies, social media agencies well as market research agencies provide digital marketing jobs too.

Online solutions:

This course has the potential to be on various platforms such as Google Search, Google Display, Facebook, YouTube, etc to ensure you are well versed in all advertising elements equipped with all the latest know-how. Digigrad’s online Advertising masters program is updated with all of the above. Many educational institutions, startups, and agencies now provide courses with a certification in digital marketing. One of the best institutes which offer such a program for aspiring digital marketing professionals is Digigrad. Apart from that, some post-graduation courses like MBA have started including digital marketing in their syllabus. A lot of these institutes also integrate Digital marketing at an advanced level. A perfect solution for this would be taking up a course that would bridge that gap and provide you with the tools you need before your MBA. A perfect example of such a course is the Digital Ads master course by Digigrad.

About the course:

Candidates who are looking to apply for a regular MBA in digital marketing need to finish their undergraduate course of at least 3 years. You may also be required to qualify in any national MBA entrance examinations such as CAT/MAT/XAT/GMAT.. The average annual fees for the course ranges from INR 50,000 to INR 7 lakhs. The course follows a regular 2 year structure with 4 semesters covering all the different subjects involved in digital marketing.

The subjects mainly comprise of subjects including and Introduction to Digital Marketing & Search Engine Optimisation, Social Media Marketing, Branding, Content Marketing strategies, Digital Advertising, Analytics , Communication essentials , Market Research, Consumer Behavior, Distribution Management, Mobile Marketing, Affiliate Marketing, performance marketing,  Online Reputation Management etc.

Here are the Top 5 schools for MBA in Digital Marketing Management:

1.JK Lakshmipat University, Jaipur.

The university was established in the year 2011. They offer an MBA in digital marketing and web analytics with actual live projects. You will also receive personality development training as part of a multidisciplinary curriculum. Partnership with various world-class institutes provides various research opportunities and excellent training for implementing real-life situations.

Website: www.jklu.edu.in

2.Centurion University of Technology, Bhubaneswar

Centurion University in Bhubaneswar offers a 2 years MBA program  specialising in digital marketing management and e-commerce. It is a private university which is ‘A’ grade accredited from the NAAC. You can apply online on their website. You can also apply offline at the university. The university is a member of the AIU and offers several merit scholarships.

Website: https://cutm.ac.in

3. RVS Institute of Management, Sulur, Tamil Nadu

In the year 2014, RVS started offering digital marketing under the MBA program. Although it is not a very well known college, trainedge has collaborated with the college to improve the course content delivery and make it more holistic. Real-time projects make it a very practically-oriented course. Most of the faculty who teach at this university are from IIMs or ISB; thereby giving aspiring digital marketing professionals access to some of the best minds in the industry.


4.Xavier Institute of Management and Research, Mumbai

Xavier institute is a renowned institution in Mumbai. It provides a range of innovative programs for students to expand their knowledge and gain expertise. Xavier offers a separate master of management studies course in digital marketing, which can be considered equivalent to an MBA. If you want to do an MBA in digital marketing in Mumbai, Xavier’s is a great option.

Website: https://ximr.ac.in

5.RIMT University, Punjab

The Regional Institute of Management and Technology, in Punjab, provides MBA in digital marketing and social media marketing. It is a private institution that offers courses in engineering, management, and marketing studies.


6. MICA, Ahmedabad

Also known as the ‘Mecca of Marketing’, MICA is a top choice to get a degree in Marketing and communications. MICA offers a  6.5 Month intensive online program that is designed to train students in key areas of Digital Marketing & Communication to help them deal with real-world marketing challenges. The program is taught by some of MICA’s top Faculty in Marketing Strategy, Digital and Communications. Through core concepts, industry projects, tools and case studies, MICA’s digital marketing communication course will equip you with top skills needed to succeed in the field.

Website: https://www.mica.ac.in/digital-marketing-communication-online/program-overview

7. Symbiosis, Pune

Symbiosis College for Distance Learning, Pune offers a 4-month long Certification Course as well as a 2 year PGDBA Program with a specialization in Digital Marketing. Symbiosis is AICTE Approved.  A PGCM [DM] from Symbiosis will help students gain a solid understanding of the digital marketing landscape & equip students with tools and techniques required to become a successful digital marketer.

Website: http://www.scdl.net/distance-learning-in-digital-marketing.aspx

Digigrad: DigiGrad is an initiative of Social Beat, India’s fastest-growing independent digital marketing solutions company. You can collaborate, learn, and grow with some of the top minds in digital marketing. Social Beat is an award-winning Google Premier Partner Agency and a recommended agency by Facebook. They offer a Digital Advertising Master course which is ideal for anyone seeking to pursue a career in digital marketing or to broaden their expertise in this versatile subject. You can learn Digital Advertising from top experts and leading innovators in the digital marketing industry across India with Digigrad’s certification program. Under the Digital Advertising Master Course, Digigrad offers comprehensive digital marketing modules, which extensively cover advertising across platforms such as Google Search, Google Display, Facebook, YouTube, etc to ensure that you become a highly skilled digital marketing professional.

Career and job opportunities for digital marketing Professionals In India

  • Author: Purvaja Balakrishnan
  • |
  • Published Date : 27 May , 2020

Digital marketing is one of the most in-demand jobs in India. The opportunities and scope in the Indian digital marketing field are endless! According to one study, by the end of this year, the digital advertising industry is expected to cross the INR 225 billion mark, and generate over 20 lakh jobs. In the post COVID-19 era with digital channels becoming more important than ever before, this field is likely to grow even further. If you're considering a career in digital marketing in India, this is just the article for you! In this blog post, we'll give you an overview of the different career opportunities in digital marketing, what qualifications are required for each post, and the average income for each position.

Why Choose A Career In Digital Marketing?

Digital marketing is not just a trend, in fact, it is the future of marketing and advertising. India is the second-largest internet market in the world, with over 560 million active users as of March 2020. Now that India has entered the age of affordable, high-speed internet, there is a radical shift in the way people consume content, giving rise to the demand for digital advertising. Apart from being an exciting, creative industry to work in, here are a few more reasons to consider career opportunities in digital marketing.

Ever-changing industry:

In the world of digital advertising, no two days are ever the same. The industry is constantly changing and evolving, which means there is something new to learn every day.

Spoilt for choice: 

The digital marketing industry is very versatile. There are plenty of choices and learning opportunities that allow you to switch from one career path to another, with a little bit of training. The industry is such that it allows you to build your skillset every day. 

Skill gap: 

With a steep increase in digital advertising over the last few years, this relatively new industry has a constant demand for digital marketers. With digital transformation and a strong digital presence being the need of the hour, there is going to be a growth in career opportunities in the field of digital marketing for the foreseeable future.

Help businesses grow:

The main goal of a digital marketing professional is to help clients grow their business. Where it is driving creating brand awareness, driving traffic to a website or generating sales, digital marketers are the facilitators of growth. 

Career Opportunities in Digital Marketing Industry

Now that you've decided to pursue a career in the field of digital marketing, the only thing that remains is to choose which digital marketing career options you want to pursue.

Below are the most in-demand digital marketing roles, along with the qualifications needed and the average pay scale.

Digital Marketing Manager

As a digital marketing manager, you will be responsible for overseeing and spearheading everything from facilitating ideations to analyzing campaign performance to ensure your clients are getting the most out of their campaigns. The role requires approximately 5+ years of experience in the field of digital marketing and a strong grasp of current digital marketing tools and strategies.

Requirements and Skills:

  • BS/MS degree in marketing or a related field
  • Adequate experience in digital marketing
  • Working on SEO/SEM, marketing database, email campaigns, social media and display campaigns.
  • Strong analytical abilities and an understanding of website analytics tools such as Google Analytics, Crazy Egg, etc.
  • Good communication and interpersonal skills

Average salary - The average salary of a digital marketing Manager in India is about Rs. 10,00,000 - Rs 18,00,000 per year.

Social Media Manager

This is one of the best digital marketing career options if you are creative and can think outside the box. As a Social Media Manager, you will be in charge of creating, monitoring and analyzing campaigns across various social media channels. A social media manager works closely with other departments such as design, paid media, and copywriting. A Social Media Manager is also expected to stay up-to-date with current trends, social media platform updates, and industry news.

Requirements and Skills:

  • 2+ years of experience in Social Media marketing techniques.
  • Knowledge of Social Media advertising platforms, including experience running ads on Facebook, Instagram, Twitter, LinkedIn and TikTok.
  • Account management and content creation skills.
  • Social Media expertise, including creating and optimising content for different platforms, an understanding of the best practices for different social platforms and the ability to engage with the audience through social posts.
  • Client servicing skills

Average salary - The average salary of a Social Media Manager in India is about Rs. 5,70,000 per year. However, this may differ based on the company, location, years of experience, etc.

Social Media Specialist/Executive

Social Media Specialists are entry-level digital marketing roles and do not necessarily require any prior experience. As a Social Media Specialist, you would be involved in the planning, ideating, and execution of campaigns on a daily basis. 

Requirements and Skills:

  • Basic understanding of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
  • Knowledge of social media trends
  • Good understanding of social media KPIs
  • Strong commination, copywriting and creatives skills

Average salary - The average salary of a Social Media Specialist/Executive in India is about Rs.3,00,000 - Rs. 4,20,000 per year. 

Digital Advertising Manager

As a Digital Advertising Manager, you will be responsible for driving the growth of multiple brands and your team of ad specialists as well. This role requires 3+ years of experience in driving digital campaigns across channels, with a deep knowledge of the Google Marketing Platform and affiliate marketing platforms.

Requirements and Skills:

  • 3+ years of experience in the field of SEM and PPC advertising
  • Advanced knowledge of Google platform advertising channels that include Search, Display, Youtube, and Shopping.
  • Knowledge of advertising on Amazon, Tablloba, Adgebra and other affiliate platforms
  • Experience with website analytics tools
  • Well-versed in performance marketing strategies, conversion, and online customer acquisition
  • Strong Analytical skills 

Average salary - The average salary of a Digital Advertising Manager in India is about Rs. 4,40,669 - Rs. 7,06,274 per year. 

Digital Advertising Specialist/ SEM Specialist

Social Media Specialists are an entry-level job and do not necessarily require any prior experience. As a Digital Advertising specialist, your main duties would include monitoring major search engines for trends related to PPC campaigns, analyzing campaign performance, and reporting findings.

Requirements and Skills:

  • Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
  • Basic understanding of Google platform and affiliate marketing platform advertising channels 
  • Up-to-date with the latest trends and best practices in search engine marketing
  • Strong analytical skills

Average salary - The average salary of a Digital Advertising Specialist in India is approximately Rs. 3,00,00/year and upwards. 

Content Writer

If you have a way with words and love to write, content writing is a great career option. As a content writer, you will be responsible for creating long-form content in the form of blogs, website content, whitepapers, and more. Keyword research and SEO (Search Engine optimization) skills are also an integral part of being a content writes

Requirements and Skills:

  • Strong research skills
  • Editing and proofreading skills
  • A solid understanding of SEO best practices and implementation
  • Basic understanding of website analytics tools

Average salary - The average salary of a Content Writer in India is approximately Rs. 3,70,00/year and upwards, depending on your experience.


Just like a content writer, copywriters also need strong writing and research background. As a copywriter, your duties will involve writing short-form content such as taglines and headlines. The ability to write catchy copy that your audience relates to is very important.

Requirements and Skills:

  • Strong grammar, punctuation, and spelling skills.
  • Refined writing and research skills.
  • Up-to-date on popular culture, and new advertising trends and techniques.
  • Ability to create witty, attention-grabbing copy based on the campaign brief.

Average salary - The average salary of a Copywriter in India is approximately Rs. 4,30,000/year and upwards, depending on your experience.

SEO Specialist

As a Search Engine Optimization (SEO) Specialist, you will be responsible for optimizing landing page and website content to rank organically. Other parts of your job will include keyword research, implementing content recommendations, and SEO best practices. An SEO specialist will also need good writing and analytical skills.

Requirements and Skills:

  • Knowledge of ranking factors and search engine algorithms.
  • Up-to-date with the latest trends and best practices in Search Engine Optimization.
  • Strong writing skills.
  • Familiarization with website analytical tools such as Google Analytics.
  • Experience with website optimization tools.

Average salary - The average salary of a Copywriter in India is approximately Rs. 3,50,000/year and upwards, depending on your experience.

Graphic Designer

If you love drawing and have a good eye for design, a career as a Graphic Designer may be worth looking into. As a Graphic Designer, your main job would be to visualize and create graphics that bring a brand's voice to life. From designing social media creatives to building a brand's identity, the role of a Graphic Designer is an important and creative one. 

Requirements and Skills:

  • Familiarity with design software and technologies such as Photoshop, Illustrator, Dreamweaver, and Coral Draw.
  • Attention to detail and a keen eye for design.  
  • The ability to think creatively and develop eye-catching graphics.

Average salary - The average salary of a Graphic Designer in India is approximately Rs. 4,00,000/year and upwards, depending on your experience and skill set.

Web Developer 

As a web designer, you would be in charge of coding, developing, and maintaining websites right from the homepage design to site layout and function. 

Requirements and Skills:

  • JavaScript, JQuery, HTML, HTML5, CSS, CSS3, Web Programming Skills, E-Commerce.
  •  Knowledge of server-side frameworks such as python, ruby, PHP, Java, ASP, ASP.NET.
  • Strong programming skills and the ability to write efficient code.
  • Knowledge of database systems such as SQL and Oracle.
  • A degree in computer science or a related field.

Average salary - The average salary of a Web Developer in India is approximately Rs. 4,00,000/year and upwards, depending on your experience.

UI/UX Specialist

As a UI/UX Specialist, your job would involve gathering and evaluating user requirements and creating a user-friendly interface to increase website/app engagement. A UI/UX designer will also be responsible for identifying and troubleshooting UX problems.

Requirements and Skills:

  • Knowledge of industry tools such as Wireframe and InVision.
  • Basic knowledge of design tools such as Adobe Photoshop and Illustrator.
  • The user-centric mindset with good attention to detail

Average salary - The average salary of a UX/UI Specialist in India is approximately Rs. 5,20,000/year and upwards, depending on your experience.

If you are looking to launch your career in an exciting and fast-growing field, then there are a number of digital marketing career options to explore. Planning to kickstart your career? DigiGrad offers some of the best digital marketing courses in India that prepare you to enter this field with all the skills you need. Get in touch with us to learn more!

Top Free Digital Marketing Courses Online in India

  • Author: Aishwarya Shaw
  • |
  • Published Date : 4 April , 2020

Now is a great time to start learning new things, developing new habits or going back to old hobbies that you didn’t have the time to do before. Remember, time never stops, and there may never be an opportunity as golden as this where you can hone your skills to the maximum! 

And what’s better than the plethora of digital marketing classes available online to choose from? Digital marketing is a comparatively new stream, but is extremely rewarding, with countless opportunities. Apart from being one of the highest-paying jobs in the industry, it is estimated that by the end of 2020, there will be 2 million jobs in the digital field. Moreover, by 2022 there will be approximately 2.4 million career opportunities, proving that the jobs in this field will only grow exponentially, and an online marketing course will only stand to grow your career.

Chapter 1: What is Digital Marketing?

Digital marketing includes the efforts you take to market and promote your business online, using just your desktop and Internet by various channels and the digital marketing strategy that you employ. 

Digital media marketing encompasses all that falls under the umbrella of the digital world. This includes the ads you see and hear, the content you consume, and the platforms that serve as a medium for all these elements. There is a lot at play behind the scenes of this everyday interaction, from digital marketing solutions like campaigns and metrics to targeting, creation, and constant optimization.

Coming to marketing certificates and free online marketing courses, there are several schools of digital marketing that you can explore for the course of your choice. Several of them are extremely comprehensive, taught by some of the top leaders of the industry and online marketing companies and agencies. Others are broken down into structured components so that you can target the marketing field and upskill on the digital marketing solutions of your choice.  

Check out DigiGrad’s Trends in Digital Marketing 2020, an online webinar conducted in March 2020. This short digital marketing class will explain the significance and highlight the relevance of having an online digital marketing strategy for any brand.

Chapter 2: Why is Digital Marketing important?

What makes digital marketing so crucial to brands though? Why should you consider taking a digital marketing workshop? To begin with, a few businesses survive, and a few thrive. The ones which are already on their crutches can’t be expected to survive for long. Businesses that thrive use the best of techniques to keep their brand growing and moving forward. Having an online presence enhances this growth and is the fastest way to make a brand’s presence felt in the market. Most brands have a website, and if not, they have a social media presence or a digital ad strategy. Your consumers rely on it as a way to learn about your brand. 

With close to 55 crore users in India, it currently stands second in the number of Internet users in the world, and it is estimated that by 2023 this number will reach 66 crore active users. These numbers should tell you the importance of online marketing and the potential of leveraging digital to market your business effectively and efficiently.

Any business that is in their nascent stage, or is yet to gain recognition in the market, must think about placing their product or services wisely and for that, they need to leverage digital marketing as a part of their marketing strategy. They need to make their audience aware of what is available and why their business offering - be it a product, service, or app - is useful for them. 

Gone are the days for traditional marketing, when you want to scale up your business quickly. The importance of digital marketing in today’s scenario, when your Internet consumers are more than ~ 54%, is more than ever. Which is why it is ideal that you restructure your marketing budget and shift your mind to digital marketing. 

While there will always be peaks and valleys in the business world, to keep it afloat, you need a strategy. Digital marketing is cost-effective, and will most certainly give you a higher ROI, which is one of the biggest markers of the importance of digital marketing in business. Learning how to leverage the power of the Internet will help your brand thrive.

Some of the biggest companies have understood the importance of online marketing, laying so much emphasis that they have replaced the role of Chief Marketing Officer with Chief Digital and Marketing Officer. Unilever is one such brand, which happens to be one of the oldest and most flourishing companies in the world. They say that this is an imperative step in becoming an organisation that is at the forefront of consumer marketing. Unilever has also understood the e-commerce era, accepting that online retail is the most significant growth channel. Similar transformations have occurred across many companies, including Uber, Coca-Cola and Johnson & Johnson. Hence it is extremely beneficial to recognize the importance of digital marketing in business and take up a digital marketing course in India to learn in greater detail.

Digital marketing has acquired distinction for the following reasons:

  • It is proven to be more cost-effective
  • It increases conversion rates
  • It generates better revenue
  • It increases customer engagement 
  • It caters to mobile customers, increasing mobilization
  • It increases your brand reputation

Chapter 3: Types of digital marketing courses

There’s a large number of ways for you to learn digital marketing online, which can be a little confusing, especially if you’re new to the terminology, or if your business is in the early stages of growth. Which is why it can be helpful to understand the types of digital marketing courses that are out there - this will help you understand what’s out there for you, and what it has to offer. 

This can be best understood by exploring the course components most digital marketing experts and schools of digital marketing offer, which cover the basic digital marketing solutions that brands focus on. Based on this, the types of marketing courses include: 

  • Social Media Marketing 
  • Google Ads
  • Search Engine Marketing & Optimization
  • Content Marketing
  • Creative and design
  • Web development 

Each of these components is unique from one another, yet, each of them also works to support every other component. Social media marketing would be nothing without creating content and creatives, nor would it be as effective without ads and campaigns. Similarly, a website can have the perfect UX and UI, with flawless pieces of content - but to have Google recognize its value, you need to work at the search engine optimization to have it rank.

The next few chapters will cover these types of digital marketing courses in more depth, exploring the importance and role of each one. 

Chapter 4: Marketing courses by Google and Facebook

Google and Facebook are notable giants in the digital arena, with Google commanding the ranking and authority of your page, and Facebook owning a good handful of the social media channels your audiences are all on. 

With this being a known fact, it only makes sense that you can learn digital marketing with Google and Facebook, with a special focus on digital marketing basics that walk you through their tools and products.

Illuminate and enlighten your mind with the list below for the top free digital marketing courses in India.


Any list of free marketing courses is incomplete without Google. The search engine is the largest in the world, helping brands increase their discoverability and exposure to relevant audiences. The Google fundamentals of digital marketing cover their tools and services that any seasoned marketer should be well-versed with. 

Google Ads

All in One Google Ads Course (Search, Display, Video, Shopping)

Grow your skills using Google Ads to advertise your business online, and get Google Ads Certified. Google Ads benefit a brand in many ways. It allows you to target relevant audiences to reach goals, use keywords for better reach, measure performance for insights and optimization, and more. Moreover, this can all be done across different platforms and you only have to pay for results.

The learnings from this online marketing class will help you optimize your campaigns and yield better performing campaigns.

Google Analytics

Grow your business through intelligent data collection and analysis by Google's measurement tools by Analytics Academy. This digital marketing workshop has Google Analytics for beginners, advanced, power users, and Google Analytics 360. You will also be introduced to the Data Studio and Google tag manager fundamentals.

Google Marketing Platform

DV360, Search Ads  360, Campaign Manager, Creatives, Google Web Designer

This course will help you achieve your marketing objectives and get certified in Google Marketing Platforms.


Facebook changed the digital landscape with its arrival, revolutionizing how we analyse metrics and data to target audiences. Being the biggest social media network in the world, Facebook climbed to the top of the digital landscape by becoming the one-stop-shop for the availability of data users provided voluntarily. 

With so many different tools, from groups and pages to events and Facebook Marketplace, the social media platform is also a great space for all kinds of businesses. For example, Facebook marketing for small businesses is a popular way to grow an up and coming brand. Here’s a look at some of the free Facebook digital marketing courses you can avail online.

Facebook Blueprint -

To cover digital marketing basics on Facebook and Instagram, the Blueprint platform offers a variety of Facebook digital marketing courses that can help you become thorough with their resources and provide certifications as well. This can add value to both your career and brand, as well as boost knowledge of these tools. 

  • Digital Marketing Associate - This will test how much you know and understand the value of the social media giant. It will also test you on the fundamentals of advertising and building a strong presence online on platforms
  • Planning - This will assess how much you know about applying insights to planning a campaign, including how you recommend different types of media. The test will also check how well you are able to monitor the performance of a campaign and how well you understand different business goals
  • Buying - This test will help you determine your knowledge of campaign planning, setup, optimization and measurement.

You can also check out our video on Getting it ROIght for Facebook Advertising.  

Facebook Free Webinar Series

Apart from the Facebook Blueprint online learning platform, the Webinar Series is also a helpful resource with varying topics that you can check out according to your brand’s requirements. From improving campaign performances to setting up new ad products and more, you will find everything right here.

Chapter 5: SEO marketing courses

Search Engine Optimization is integral to your brand’s success because utilizing this component is what helps your brand rank on Google’s first page. Users trust these search results, which means your rankings will either command authority or will be dismissed for another brand to take your place.

What search engine optimization marketing does is use a combination of factors to increase your brand’s visibility above your competitor’s, as well as help Google analyse the quality of your webpage. These factors include keyword usage and density, user intent, site speed, content, and links, among many others. Of course, keywords are likely the most important factor since this research will tell you exactly what your customers are searching for, enabling you to add the same to your site to help you appear for those same keywords. 

SEO marketing courses can teach you and cover a wide base of knowledge, beyond just the scope of keyword research and tools. An online SEO certification will also inform you of what comes after SEO has been implemented - from tracking results, to further optimizing campaigns again and again to further the success of your goals. Here’s a look at some of the best SEO marketing courses online.

SEO by SEMrush

Overview Course

In this SEO marketing course, you’ll learn how to run and track campaigns, with designated lessons on each type of tool to help you understand the fundamentals.

SEO Fundamentals Course with Greg Gifford

Learn the basics of SEO in depth which offers an online SEO certification as well. With this SEO marketing course, you’ll be able to develop a much stronger foundation to get you started on all the learning that’s to come.

Competitive Analysis and Keyword Research 

With the help of SEMrush tools, you will be able to learn how you can carry out competitive analysis and perform keyword research, which are crucial steps in your SEO. Once you complete the course, you will be able to take and pass the test and move forward by continuing to study SEMrush SEO toolkit.

SEO Toolkit Course

This course will help you perform competitive research and to find the gaps in your competitors’ strategies. You will be able to use this knowledge to create a better campaign and outperform your competition.

Link Building

Links are important signals that the search engines use to determine rankings. The higher the quality of these links, the better. Here you will learn all about backlink management and link building to help you rank better.

Advertising Toolkit Course

The advertising toolkit is your one-stop-shop for planning a Google Ads campaign. Here you can access all of the tools that are going to benefit you while you set up and run your advertising campaigns.

Learn all there is to know about PPC advertising toolkit.

Chapter 6: Content marketing courses

The content you put out for your audiences is what will build engagement, trust, and connections, making it an important part of your digital marketing strategy. Moreover, content is what will educate your audiences on your products and services.

It’s important to understand the relationship between content and other key elements of digital media marketing. For example, strategic content marketing should ideally also help drive search engine optimization for your brand. Without content, SEO would not work the same. Similarly, your social media strategy should leverage existing content to raise and promote it for increased traffic, leads, and eventually conversions. 

A good content marketing course will help you cover the bases on creating strong pieces of content to achieve the same. Content strategy courses will also help you understand the different types of content there are, from blogs and webpages to emails and social media posts. Here is a list of some of the best free content marketing courses available online:

Hubspot Content Marketing

This content marketing certification will help you create effective content, repurpose content that not only your audience will love but it will help the search engines rank your content higher. You will become a stronger learner and a strategic content marketer.

Content Strategy Course for Professional Specialization

This content strategy course will teach you the best techniques and methods from recognized industries and academic experts. Upon completion of this content marketing course, you will be able to shape and implement more engaging content, which your audience will value across your social media platforms.

Viral Marketing and How to Craft Contagious Content

This content marketing certification will help you build successful strategies by creating content that is shareable by a much larger extent. Take this course to become privy to the secrets of creating campaigns that go viral, and learn how to leverage them to connect to audiences with relatable content.

SkillShare - Humor and Creative Writing

From this course, you'll learn how humour can function in different kinds of texts, including short stories, novels, personal essays, and the pieces found on sites like McSweeney’s and The Onion. If you are a fresher in this field you can definitely learn a lot.

SkillShare - Write, Film & Make Content People Share

This course will help you learn how to create hit online content that people read, watch, follow and share! It will help you build the frameworks, process advice, examples, and tips, including balancing originality and relatability in your work, developing your Internet voice, writing "lists" that reach the right audience for you, tweeting better tweets, creating successful videos, prompts for getting to your best ideas, secrets to writing effective headlines and much more!

SkillShare - Copywriting for Beginners

With the help of this course, you will discover how to write copies for the web which can help sell your products and services. You will be able to stand out from the competition and generate a higher number of leads and increase your sales. Anyone can opt for this course, be it a beginner, experienced writer or someone who wants to gain knowledge in the fundamentals of writing for the web.

Udemy - Creative Writing

This course will help you continue the stories from the example beginnings and make your writing stronger from the tips that will be shared in the lessons.

Film Companion - Learn Filmmaking from home during CoronaVirus

This course will teach you different filmmaking techniques so that when you eventually step out, after this pandemic is over, you are armed with more skills than before. In this curated list, there are some of the videos that will help you acquire filmmaking tips to navigate successfully on a film set. 

Chapter 7: Creative and design marketing courses

Your creativity and design go hand in hand. The more creative you are with your content, the more your content will flourish. Design also allows you to provide visual components to your audiences, which can breathe new life into your website, blogs, social media, and so much more. In fact, brands that use design perform 211% better than those who don’t, which shows the significant impact design has for a company. 

Because of this, brands now understand the role design has in a marketing strategy, which has led to a rise in online design courses because of the new demand for this skill. Suffice to say, if you have bad design and good content, it may not amount to much, but if your design is equivalent to your content, it will be strong, powerful and shareworthy.

Find below a few free online graphic design courses that will push your creative limits and teach you all there is to know.

Canva - Graphic Design Basics

This online design course will help you create beautiful designs or creatives that you didn’t think you could make. It will help you understand what file formats you can download your design as and what you should be choosing, with a clearer understanding of JPEGs, PNGs and PDFs. Most importantly, this online design course will fast-track your ability to create amazing designs on your own.

Youtube - Photoshop Illustration

Learn graphic design online with this course which will help you create a digital character from a scratch, from the sketch process to the full digitally painted character. The tools used here are Adobe Photoshop and Adobe Illustrator.

Coursera - Fundamentals of Graphic Design

This free online graphic design course will teach you how to explore and examine visual representation through a range of techniques, helping you interpret the basic principles of working with different elements. This digital marketing and graphic design course will expose you to typography, principles of composition, and visual contrast.

SkillShare - All in one Design course

All design courses here will help you explore newer skills, deepen the existing passion, and make you more creative. Things that you will find here just might surprise and inspire you. Learn graphic design online with this Skillshare course for a wide range of design tools.

School of Motion - Motion Design Courses

With a free 10-day animation course, dive into an exciting world of motion design which is created exclusively for beginners. You will be introduced to the basics of After Effects, one of the most popular softwares for motion design. 

Youtube - Photoshop Training 

Jesús Ramirez will help you learn about Adobe Photoshop and Lightroom. From this channel, you will learn how to use professional Adobe Photoshop for photo manipulation, compositing, retouching, text effects, and a lot more.

Google Web Designer

This course will help you master the fundamentals of Google Web Designer which will help you create impactful creatives, achieve your marketing objectives, and understand the right creative solutions for your marketing goals.
There are a few tips and tricks with the help of which you can design your website shared by Social Beat that you can learn from this episode of Digital Bytes. This episode will show the importance of web design which carries your brand story and tells why design insights are important for developing a terrific website.

Chapter 8: Social media marketing

No one can deny the massive impact a brand’s social media platform can have on its digital marketing strategy. These platforms enable growth in many ways, particularly because it helps you reach a targeted audience that is relevant to your brand. 

Social media also allows you to leverage content in many different ways to reach different audiences with the same message. What you put up on an Instagram page will vary greatly from what goes up on LinkedIn - but that doesn’t mean the content has to necessarily be different. This can increase traffic to your site, driving leads and conversions.

Understanding how to use social media to create brand awareness, user engagement, and captivate new audiences can drive a strong and loyal audience base for your company. With so many new platforms on the rise and the large success of existing platforms, there has been a rise in the number of social media marketing training courses online. Marketers want to understand Facebook and Instagram marketing better to leverage the many tools these popular sites have to offer.

Here is a short list of the best social media marketing courses online.

Social Media Marketing Course

The skills and knowledge that you will develop by studying this course by Shaw Academy will help you build Impactful and successful social media campaigns. This social media marketing training course will help you convert followers into returning customers.

A bonus - Learn how to leverage AR for brands for Facebook and Instagram marketing from this episode of Digital Bytes. 

How to Build a Paid Media Strategy

This social media marketing course by Hubspot will teach you how to maximize your ROI, how to effectively allocate budget on your campaigns and how to plan, buy, and optimize your paid media efforts.

Chapter 9: Web development courses for marketing

The impact of a well-developed website is often underrated. Design and content work together here to create ease of navigation and usability. And its importance lies in its ability to communicate your brand’s image and product, as well as create opportunities for user engagement. 

Websites are also useful tools in understanding and driving metrics. The traffic a website delivers can help you understand where you need to improve and where you can re-optimize to achieve further growth. It is also where all your elements come together. Your website should have a blog, unique design elements and with a clean layout, and different pages that inform audiences of your brand and product. All of this can also push SEO to help your page rank higher and reach the right audiences. 

A web designing course online can help you understand the basics to get started with building your website optimally for your brand. Other website development courses may be more comprehensive, providing you with a deeper understanding of the tools you need to use to optimize your page for maximum reach and effectiveness. There are also several free web development courses that will teach you how to build your website for the mobile medium as well, which is actually an integral part of any marketing strategy. 

Take a quick look at this list of free website development courses you can take online to grow your skills.

Coursera - HTML, CSS, and JavaScript for Web Developers

This web designing course online will teach you the basic tools that every web page coder needs to know.

LinkedIn Learning - Web Development

With the help of LinkedIn learning courses for Web Development, you will be able to use varied and extensive frameworks to innovate websites and applications that are complete with a chalk-full of interactive features.

Now that you have a better grasp of the different online marketing courses available, you can pick and choose which one you want to make the most of to upskill and grow your career.

You can also attend free webinars by Digigrad or get the recording from some of the best digital gurus that we know. This will help you get hands-on experience by learning from their experience.  

Some of the topics that you will learn are -

  • Digital Marketing Trends 2020
  • Building a successful career in Digital Marketing
  • Facebook Advertising 101
  • Importance of a digital-first brand communication strategy
  • Top hacks to make a winning social media strategy
  • Google Ads optimisation techniques
  • Influencer marketing hacks to power your next campaign

And if you want to know more, you can watch a video on the 7 Best Marketing Books Every Indian Marketer Needs to Read. If you are looking to make your own entrepreneurial mark in the industry then these are the books you must read among many others.

Register yourself now for the above digital marketing workshops and webinars, and put yourself on the path to success and growth today!

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