Career and job opportunities for digital marketing Professionals In India

  • Author: Purvaja Balakrishnan
  • |
  • Published Date : 27 May , 2020
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Digital marketing is one of the most in-demand jobs in India. The opportunities and scope in the Indian digital marketing field are endless! According to one study, by the end of this year, the digital advertising industry is expected to cross the INR 225 billion mark, and generate over 20 lakh jobs. In the post COVID-19 era with digital channels becoming more important than ever before, this field is likely to grow even further. If you're considering a career in digital marketing in India, this is just the article for you! In this blog post, we'll give you an overview of the different career opportunities in digital marketing, what qualifications are required for each post, and the average income for each position.

Why Choose A Career In Digital Marketing?

Digital marketing is not just a trend, in fact, it is the future of marketing and advertising. India is the second-largest internet market in the world, with over 560 million active users as of March 2020. Now that India has entered the age of affordable, high-speed internet, there is a radical shift in the way people consume content, giving rise to the demand for digital advertising. Apart from being an exciting, creative industry to work in, here are a few more reasons to consider career opportunities in digital marketing.

Ever-changing industry:

In the world of digital advertising, no two days are ever the same. The industry is constantly changing and evolving, which means there is something new to learn every day.

Spoilt for choice: 

The digital marketing industry is very versatile. There are plenty of choices and learning opportunities that allow you to switch from one career path to another, with a little bit of training. The industry is such that it allows you to build your skillset every day. 

Skill gap: 

With a steep increase in digital advertising over the last few years, this relatively new industry has a constant demand for digital marketers. With digital transformation and a strong digital presence being the need of the hour, there is going to be a growth in career opportunities in the field of digital marketing for the foreseeable future.

Help businesses grow:

The main goal of a digital marketing professional is to help clients grow their business. Where it is driving creating brand awareness, driving traffic to a website or generating sales, digital marketers are the facilitators of growth. 

Career Opportunities in Digital Marketing Industry

Now that you've decided to pursue a career in the field of digital marketing, the only thing that remains is to choose which digital marketing career options you want to pursue.

Below are the most in-demand digital marketing roles, along with the qualifications needed and the average pay scale.

Digital Marketing Manager

As a digital marketing manager, you will be responsible for overseeing and spearheading everything from facilitating ideations to analyzing campaign performance to ensure your clients are getting the most out of their campaigns. The role requires approximately 5+ years of experience in the field of digital marketing and a strong grasp of current digital marketing tools and strategies.

Requirements and Skills:

  • BS/MS degree in marketing or a related field
  • Adequate experience in digital marketing
  • Working on SEO/SEM, marketing database, email campaigns, social media and display campaigns.
  • Strong analytical abilities and an understanding of website analytics tools such as Google Analytics, Crazy Egg, etc.
  • Good communication and interpersonal skills

Average salary - The average salary of a digital marketing Manager in India is about Rs. 10,00,000 - Rs 18,00,000 per year.

Social Media Manager

This is one of the best digital marketing career options if you are creative and can think outside the box. As a Social Media Manager, you will be in charge of creating, monitoring and analyzing campaigns across various social media channels. A social media manager works closely with other departments such as design, paid media, and copywriting. A Social Media Manager is also expected to stay up-to-date with current trends, social media platform updates, and industry news.

Requirements and Skills:

  • 2+ years of experience in Social Media marketing techniques.
  • Knowledge of Social Media advertising platforms, including experience running ads on Facebook, Instagram, Twitter, LinkedIn and TikTok.
  • Account management and content creation skills.
  • Social Media expertise, including creating and optimising content for different platforms, an understanding of the best practices for different social platforms and the ability to engage with the audience through social posts.
  • Client servicing skills

Average salary - The average salary of a Social Media Manager in India is about Rs. 5,70,000 per year. However, this may differ based on the company, location, years of experience, etc.

Social Media Specialist/Executive

Social Media Specialists are entry-level digital marketing roles and do not necessarily require any prior experience. As a Social Media Specialist, you would be involved in the planning, ideating, and execution of campaigns on a daily basis. 

Requirements and Skills:

  • Basic understanding of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
  • Knowledge of social media trends
  • Good understanding of social media KPIs
  • Strong commination, copywriting and creatives skills

Average salary - The average salary of a Social Media Specialist/Executive in India is about Rs.3,00,000 - Rs. 4,20,000 per year. 

Digital Advertising Manager

As a Digital Advertising Manager, you will be responsible for driving the growth of multiple brands and your team of ad specialists as well. This role requires 3+ years of experience in driving digital campaigns across channels, with a deep knowledge of the Google Marketing Platform and affiliate marketing platforms.

Requirements and Skills:

  • 3+ years of experience in the field of SEM and PPC advertising
  • Advanced knowledge of Google platform advertising channels that include Search, Display, Youtube, and Shopping.
  • Knowledge of advertising on Amazon, Tablloba, Adgebra and other affiliate platforms
  • Experience with website analytics tools
  • Well-versed in performance marketing strategies, conversion, and online customer acquisition
  • Strong Analytical skills 

Average salary - The average salary of a Digital Advertising Manager in India is about Rs. 4,40,669 - Rs. 7,06,274 per year. 

Digital Advertising Specialist/ SEM Specialist

Social Media Specialists are an entry-level job and do not necessarily require any prior experience. As a Digital Advertising specialist, your main duties would include monitoring major search engines for trends related to PPC campaigns, analyzing campaign performance, and reporting findings.

Requirements and Skills:

  • Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
  • Basic understanding of Google platform and affiliate marketing platform advertising channels 
  • Up-to-date with the latest trends and best practices in search engine marketing
  • Strong analytical skills

Average salary - The average salary of a Digital Advertising Specialist in India is approximately Rs. 3,00,00/year and upwards. 

Content Writer

If you have a way with words and love to write, content writing is a great career option. As a content writer, you will be responsible for creating long-form content in the form of blogs, website content, whitepapers, and more. Keyword research and SEO (Search Engine optimization) skills are also an integral part of being a content writes

Requirements and Skills:

  • Strong research skills
  • Editing and proofreading skills
  • A solid understanding of SEO best practices and implementation
  • Basic understanding of website analytics tools

Average salary - The average salary of a Content Writer in India is approximately Rs. 3,70,00/year and upwards, depending on your experience.

Copywriter

Just like a content writer, copywriters also need strong writing and research background. As a copywriter, your duties will involve writing short-form content such as taglines and headlines. The ability to write catchy copy that your audience relates to is very important.

Requirements and Skills:

  • Strong grammar, punctuation, and spelling skills.
  • Refined writing and research skills.
  • Up-to-date on popular culture, and new advertising trends and techniques.
  • Ability to create witty, attention-grabbing copy based on the campaign brief.

Average salary - The average salary of a Copywriter in India is approximately Rs. 4,30,000/year and upwards, depending on your experience.

SEO Specialist

As a Search Engine Optimization (SEO) Specialist, you will be responsible for optimizing landing page and website content to rank organically. Other parts of your job will include keyword research, implementing content recommendations, and SEO best practices. An SEO specialist will also need good writing and analytical skills.

Requirements and Skills:

  • Knowledge of ranking factors and search engine algorithms.
  • Up-to-date with the latest trends and best practices in Search Engine Optimization.
  • Strong writing skills.
  • Familiarization with website analytical tools such as Google Analytics.
  • Experience with website optimization tools.

Average salary - The average salary of a Copywriter in India is approximately Rs. 3,50,000/year and upwards, depending on your experience.

Graphic Designer

If you love drawing and have a good eye for design, a career as a Graphic Designer may be worth looking into. As a Graphic Designer, your main job would be to visualize and create graphics that bring a brand's voice to life. From designing social media creatives to building a brand's identity, the role of a Graphic Designer is an important and creative one. 

Requirements and Skills:

  • Familiarity with design software and technologies such as Photoshop, Illustrator, Dreamweaver, and Coral Draw.
  • Attention to detail and a keen eye for design.  
  • The ability to think creatively and develop eye-catching graphics.

Average salary - The average salary of a Graphic Designer in India is approximately Rs. 4,00,000/year and upwards, depending on your experience and skill set.

Web Developer 

As a web designer, you would be in charge of coding, developing, and maintaining websites right from the homepage design to site layout and function. 

Requirements and Skills:

  • JavaScript, JQuery, HTML, HTML5, CSS, CSS3, Web Programming Skills, E-Commerce.
  •  Knowledge of server-side frameworks such as python, ruby, PHP, Java, ASP, ASP.NET.
  • Strong programming skills and the ability to write efficient code.
  • Knowledge of database systems such as SQL and Oracle.
  • A degree in computer science or a related field.

Average salary - The average salary of a Web Developer in India is approximately Rs. 4,00,000/year and upwards, depending on your experience.

UI/UX Specialist

As a UI/UX Specialist, your job would involve gathering and evaluating user requirements and creating a user-friendly interface to increase website/app engagement. A UI/UX designer will also be responsible for identifying and troubleshooting UX problems.

Requirements and Skills:

  • Knowledge of industry tools such as Wireframe and InVision.
  • Basic knowledge of design tools such as Adobe Photoshop and Illustrator.
  • The user-centric mindset with good attention to detail

Average salary - The average salary of a UX/UI Specialist in India is approximately Rs. 5,20,000/year and upwards, depending on your experience.

If you are looking to launch your career in an exciting and fast-growing field, then there are a number of digital marketing career options to explore. Planning to kickstart your career? DigiGrad offers some of the best digital marketing courses in India that prepare you to enter this field with all the skills you need. Get in touch with us to learn more!