5 Digital Marketing Skills You Need To Survive in 2021 in India
With several new trends and platforms for online advertising, digital marketing has become more of a necessity than ever before. Whether you are an advertising specialist in an agency, a freelancer, or an entrepreneur, digital marketing skills can only be acquired through practical experience. Though there is a lot of video content and other forms of study material for digital marketing which is no doubt useful, we cannot deny the fact that real understanding happens only through hands-on usage of the tools, techniques, and platforms involved in digital marketing.
But digital marketing by itself is a vast subject that has a lot of verticals and fields of study. There are a lot of skills and knowledge across various fields involved in devising and implementing a full-fledged online marketing strategy.
Here’s a list of the most essential skills a digital marketer must have in order to make a difference this 2021:
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Copywriting and Content Marketing
- Video Creation and Editing
1. Search Engine Optimization (SEO)
Considering about 67k searches occur per second on Google, clearly it’s very important to rank your website organically, especially when 80% of the clicks are on organic results. There are a lot of tools and techniques that you need to learn to optimize your website to rank on the search engine’s first page of the search results.
SEO does not provide immediate results and hence is not an overnight process. You have to be familiar with all the on-page and off-page SEO techniques as well as learn the tools that make the process easier. Here are some must-master tools for every aspiring SEO professional:
- Google Analytics
- Google Search Console
- Screaming Frog
- Keywords Everywhere (Chrome Extension)
2. Social Media Marketing:
Facebook, Instagram, YouTube, LinkedIn, and Twitter continue to lead the social media landscape. However, there are other social media platforms such as Snapchat, Quora, etc., that also act as marketing media for paid and unpaid promotions.
Connecting brands with like-minded users who belong to communities and groups online drives continuous engagement which in turn results in brand recall at the time of purchase. For this very reason, it has become a necessity to learn and handle social media accounts not just for big organizations but also for individuals who may indirectly be tied up to a particular product or service.
One thing to keep in mind when marketing on social media is to remember to post the right content at the right time for maximum engagement for maintaining a content calendar to understand which day to post and what type of content works best.
Basic and advanced understanding of user behavior on a website/webpage is understood through tools like Google Analytics. Google Analytics is an important digital marketing skill helps you understand basic metrics such as user traffic, average session duration, bounce rate (which is the percentage of users who have left the page without performing any action), goal completions, etc., as well as advanced analytics metrics like the funnel, drop off metrics, attribution metrics, source/medium metrics, etc.
Therefore, we can understand that no matter what or how many platforms we use, understanding analytics of various platforms will give us a lot more clarity on what to do for better performance of the channel. So it is one of the most essential skills to obtain as a digital marketer. Tracking and reporting performance through analytics is one of the basic skills to excel in whatever department you want to specialize in.
4. Copywriting & Content Marketing
Copywriting is not just writing something about the brand or its product/service, but is a way in which you need to convey the brand’s sentiment, its value, its unique selling proposition while keeping in mind various content rules across content formats. You need to become the voice of the brand and communicate with an intent to connect with users in a more personalized way. A good content marketing strategy helps achieve this.
Content marketing is also an important digital marketing skill that helps acquire users’ attention as well as reach out to a lot of users and increase user engagement. Content marketing and SEO go hand in hand. The content on the website must also be “SEO optimized” apart from being engaging, to rank your website on the top of search results for unique and generic keywords that are associated with your brand. Google Keyword planner helps you understand the search volume and find new keywords that best relate to your brand’s products/services. Buzzsumo is one more tool that can help you find the right content on trending keywords at that point in time and help you become a digital marketing expert.
5. Design & Video Creation/Editing:
Today, users’ attention span is really low and unpredictable which makes it all the more difficult for designers and video creators to grab people’s attention at the first glance. Editors need to be familiar with tools such as Adobe Photoshop and Illustrator to master the art. To design something really fast you can make use of Canva which gives you a lot of templates for the design. Social media channels today are rich with dynamic content as opposed to static content because of high engagement rates. GIFs are widely used to create dynamic display creatives to communicate with users.
These digital marketing skills will not only help you choose your area of interest but will also give you an overall understanding of how digital marketing works. Apart from these, web development, affiliate marketing, influencer marketing, Email marketing, etc., are other skills that can be used to take a brand to the next level.
So, upskill yourself with Digigrad, become a digital marketing expert and watch your career blossom into new heights!