10 Digital Marketing Strategies You Need to Implement for a Startup Business
Starting a new business is always challenging. Even if you develop the most innovative idea or have considerable funds, it’s not enough to get a startup business running. What you need is effective marketing. With a proper startup marketing strategy and dedication, your business can reach a broad audience in no time.
You need to take proper steps to promote your business, or else your business is likely to collapse before you can do anything about it. The most effective way to promote any business in this technologically advanced era is digital marketing or e-commerce marketing.
Nowadays, almost everyone has internet access. Reaching out to people is much easier than ever, thanks to the internet. And so digital marketing is mostly sufficient to kickstart a startup business and keep it running. So, we made a list of the top ten efficient digital marketing strategies that you can implement to your startup business to help you get started!
1. Social Media Marketing
Social media is undoubtedly the best way to start digital marketing, and that is why it stands in the number 1 position on this list. Social media is the easiest way to reach out to people if the mainstream social media is used in the right way. After all, most people who have access to the internet use social media at least once every day. And most importantly, social media marketing is free - unless you want to publish premium advertisements.
If you want to opt for social media marketing, it's pretty easy. You can open a business page to publish advertisements about your business or any specific product you wish to promote. The key is to post quality advertisements and be responsive to your potential clients. You can also ask your friends to help you to spread the word about your business by sharing your business page and products. Once people get to know about your business, it will grow day by day. And if you have the funds, you can also opt for sponsored advertisements to further boost your brand.
Facebook is the biggest social media platform because of the number of people using it every day. It is very convenient and suitable for social media marketing. It also lets you post sponsored content at a cheap rate. There are other popular social media marketing platforms like Twitter, Linkedin, Instagram, and Snapchat that you can also consider.
2. Broadcast Emails
Broadcast emails are an effective digital marketing strategy for a startup business. It is also known as email marketing. Email is considered to be quite formal, and professionals prefer it over all other approaches. Without email marketing, you will not be able to reach a considerable number of potential clients.
For email marketing, you need to write broadcast emails. Now, if you want maximum effectiveness, you need a catchy title for your email, which will draw attention quickly. Write the mail describing your business, product, or service in simple language. Write about why anyone would need your product and the benefits your customers would get.
Creating a sales funnel is very important here. It will drive more customers to your store and build traffic. And you need to be active and engaged with your customers as much as possible. You can start with a welcome email and try staying in touch with them by sending weekly or monthly emails. You can also offer discounts, demo, or free trials.
3. Search Engine Marketing and Optimization
In the era of digital marketing, the internet is flooded with advertisements, and the odds are that your business page or website might stay unnoticed. The best way to get a quick response is by opting for search engine marketing.
Google is undoubtedly the most popular search engine right now. Most people use Google to search for any type of product. And thousands of results appear within seconds.Using search engine marketing, your product will climb to the top of search engine result pages, resulting in higher traffic for your site and potential sales.
To make it even more useful, create an appealing landing page. Make an engaging sales funnel, and after someone purchases your product or service, redirect them to an interactive welcome page. This will allow you to create a stable relationship with your customers and encourage further sales.
Search engine marketing can be quite costly, though, and you need adequate funds for it, which may not be viable for small or low budget businesses.
4. Affiliate Marketing
Affiliate marketing consists of 3 parties: the seller, the buyer, and affiliate marketers. Many affiliate marketers in the market have websites and blogs where they promote products and get a commission for each sale.
Affiliate marketing is very popular nowadays because it’s an easy source of income. And numerous blogs and websites on the internet are involved with affiliate marketing. Affiliate programs provide marketers with a unique link that tracks down each sale accomplished by them and rewards them with commissions. There are many popular affiliate marketing sites like Clickbank, Amazon Associate, and so on.
5. Content Marketing
Content marketing is another effective and useful way of digital marketing. You can write content about the services or products you are offering and publish it in a blog to draw attention from potential customers. Engaging and catchy content works like a charm here. Something as simple as a thank you page can leave a lasting impression on prospects. You can also promote your content through different means mentioned above to reach out to a broader audience.
You don’t need to write your own content either. After all, content writing is time-consuming. You can always hire a skilled content writer to write the content for you. You can go to Fiverr, where you will find many content writers who will write your content at a low cost.
Youtube is the most popular video streaming platform. So, marketing on YouTube can be a very useful digital marketing strategy. You can make videos about your business or products and publish them. You can also make demo videos for your products. Videos are relatively easy to understand and allow you to be more descriptive. However, make sure that the video is not dull by any means.
There are many popular YouTubers out there who have a large number of subscribers and viewers. You can also reach out to popular YouTubers to feature your business in their videos. This method can be quite expensive, depending on the YouTuber’s popularity, but it will get you a good response.
7. Holding Contests and Giveaways
People are really into giveaways and contests simply because they love free products. So you can capitalize on it to promote your business. This method is widely popular on YouTube and other social media sites. All you need to do is to arrange any type of contest that will encourage your customers to promote your business in exchange for the chances of winning free products.
8. Influencer marketing
Influencers are trendy on social media nowadays. People of this generation are impacted highly by influencers. They have a large number of followers. You can reach out to influencers and pay them to promote your product. This is less expensive compared to other paid methods but very effective.
9. Referral Marketing
People love promo and discounts too. Attractive discounts can draw in a lot of customers. You can start a referral program that will allow your customer to receive discounts by referring your business to another potential customer who will also get a discount by purchasing your products. Referral marketing lets your customers become your seller and receive a commission with each sale.
According to research, over 90% of people rely on personal recommendations when making purchases, which is one of the main reasons behind referral marketing’s effectiveness. Some of the top e-commerce sites like Amazon and eBay use referral marketing too.
10. Viral Marketing
Viral marketing is a clever digital marketing strategy. If you can make content that is good enough to go viral, your business will reach a vast audience in a very short amount of time. In this way, viral marketing generates a huge amount of traffic and draws people to your business site or page.
Making viral content is not easy. You need to come up with exceptional ideas and create content, advertisement, or videos about it. You need to make the content look very interesting and make people want to purchase your service. But refrain from fake and bogus information because if your business’s reputation is tarnished, there’s no way back.
In conclusion, these are some of the best digital marketing strategies you need to try out if you have a startup business. Creating a successful startup is not easy because the market is very competitive, and your road is bound to be bumpy. If you follow these strategies, though, you can stand out among many other competitors, and it will open up the road to success. However, one thing to remember is that you cannot expect to be successful overnight; it takes a lot of hard work. Just learn how to play your cards right, and you’re good to go!
Content marketing guru at Mailmunch. I’m passionate about writing content that resonates with people. Live simply, give generously, stay happy.